7ps of service marketing taj hotel. 7 Ps of Service Marketing (And Why They're Important) 2022-12-17

7ps of service marketing taj hotel Rating: 6,5/10 1427 reviews

The 7Ps of service marketing are a set of tools used to analyze and evaluate the marketing of a service. These 7Ps include product, price, promotion, place, people, process, and physical evidence. When applied to the Taj Hotel, it becomes clear that the company has a strong focus on all of these elements in order to provide a high-quality and memorable experience for their guests.

Product: The Taj Hotel is known for its luxurious accommodations and amenities, including comfortable beds, stylish decor, and on-site restaurants and bars. In addition to the physical product of the hotel rooms themselves, the Taj Hotel also offers a range of services such as room service, concierge assistance, and fitness facilities. These services are designed to enhance the guest experience and make the hotel stay more convenient and enjoyable.

Price: The Taj Hotel is known for its high-end pricing, reflecting the luxurious and upscale nature of the product. While the price may be higher than some other hotel options, the Taj Hotel offers a range of packages and promotions to make the experience more accessible for a variety of budgets. For example, the hotel may offer discounts for booking in advance or for staying for multiple nights.

Promotion: The Taj Hotel uses a variety of promotional strategies to attract guests, including advertising in print and online media, social media marketing, and partnerships with travel agencies and other companies. The hotel also relies on word-of-mouth recommendations from satisfied guests to spread the word about the high-quality experience they can expect when staying at the Taj.

Place: The Taj Hotel has a strong focus on location, with properties located in key tourist destinations around the world. This allows the hotel to attract a diverse range of guests, including business travelers, leisure travelers, and families. The hotel also makes an effort to create a welcoming and convenient environment for guests, with easy access to transportation and nearby attractions.

People: The Taj Hotel places a strong emphasis on customer service and the role that employees play in creating a positive guest experience. The hotel trains its employees to be friendly and helpful, and to go above and beyond to ensure that guests feel welcome and comfortable during their stay.

Process: The Taj Hotel has a streamlined and efficient process for booking and checking in to the hotel, making it easy for guests to make reservations and get settled in to their rooms. The hotel also has systems in place to handle any issues or concerns that may arise during a guest's stay, ensuring that problems are quickly and effectively addressed.

Physical evidence: The Taj Hotel puts a lot of effort into creating a visually appealing and welcoming environment, from the exterior of the building to the interior decor and design. The hotel also takes care to maintain the cleanliness and upkeep of the property, ensuring that it is a pleasant and comfortable place to stay.

Overall, the Taj Hotel demonstrates a strong focus on all of the 7Ps of service marketing, which helps to create a high-quality and memorable experience for its guests. By paying attention to product, price, promotion, place, people, process, and physical evidence, the Taj Hotel is able to differentiate itself from competitors and provide a level of service that sets it apart in the industry.

7 Ps of Service Marketing (And Why They're Important)

7ps of service marketing taj hotel

Moreover, a continual benchmarking against international standards was made part and parcel of the culture of the Taj. Taj Hotels started with building hotels in the metropolitan cities and with the expansion in business and the change in demographics and the tourism and hospitality market, it expanded its services in the secondary cities in India. Physical Evidence Taj is fully satisfying its customers on account of physical evidence as the hotel is counted in 5 stars it has maintained its environment tht is liked by all. The ad made by Rediffusion shows the enigmatic woman who stands for both hospitality and efficiency. Price The chunk of cash that a supplier sets for his product is named cost. The actual proof that is exhibited by an association ought to have the option to affirm the affirmations of the clients. Rooms were revamped, business centres rebuilt.

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Services Marketing Mix: The 7 P's of Marketing Explained

7ps of service marketing taj hotel

The main rationale for the choice of skimming pricing strategy may include the desire to associate products or services with exclusiveness and a high quality. Better customer services would inspire customers to visit the company repetitively for additional. . Product The core product of the hotel is its rooms which customers stay in for a period of time. Typically, a place will be chosen for a strategic reason e.


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Marketing Strategies in the Service Industry: Case of Taj Hotels Study Example

7ps of service marketing taj hotel

There are many services on the premises which would take care of their luxury needs and satiate their leisure needs. Mini bar, personal safe, channel music and television with satellite programmes. . However, Place could also mean that a mobile app is used to give customers easy access to concierge services wherever they happen to be. For instance it was thought a mini-gym on the floor would be a convenience.

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7ps of Service Marketing in Hotel Industry

7ps of service marketing taj hotel

With its property facilities varying from three to five star or even above categories including River Inns a three-star, River Post Houses a four-star Hotel and The Riverview hotels a five-star business facility among these exclusive Riverview brand Riverview Hotel properties in particular accounts for over 60% of total revenue across the group Forsyth, 2009. It included a min-business centre. Effective customer service can motivate customers to return to the business for additional services as repeat buyers and also refer their peers to the company. This is because there is nothing physical that can be assessed by a potential customer. He could order for in-room services or on-call services as and when he wishes. The organisation was made to flatter and more compact. It also explains the study with the theory and the marketing strategies which they follow to hold the market share in the overseas market.

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7 ps of Service Marketing Explained With Examples

7ps of service marketing taj hotel

When providing a brand a service of this stature, it is very important to provide a good experience to its customers. Obviously, the location of the hotel is in one fixed place. Through that Taj is able to retain its elitism. The promotion for the brand includes the prime locations of the Hotels, Resorts or Palaces. The bell boy picks up the luggage and welcomes the guests.


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The 7 P's of Services Marketing

7ps of service marketing taj hotel

They are priced higher than the hotels in the same category. Physical Evidence Taj hotels is fully satisfying their customer with the standard, luxury, royalties in all the factors which their customer is expecting them to serve. Supporting products include additional products and services that are offered in order to obtain competitive advantage for the business by increasing the value of core products and services. For example, if you are a hotel then this could be an employee who is there at all times to take your customers to their rooms or it could be a third-party company that provides you with boxes and tape. You need to ensure that your product is available at the Promotion Promotion is about marketing your product to potential customers so that they want to purchase from you and not anyone else. The hotels are grouped into 3 categories — Luxury, Leisure and Business. Augmented product is benefit offer made by businesses that consist of core product and peripheral services.

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7ps of service marketing taj hotel

There are different types of products depending on the industry you are in and the target market. It is originally named Indian Hotels Company Limited IHCL and Branded as Taj Hotels. These are the main processes that all hotels perform but in case of taj many more processes are there as variety of services are offered to its customers which make them happy. The final price for the service is then arrived at by including a mark up for an adequate profit margin. Scenes which were normal of the Raj.

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Hilton Hotels Marketing Mix

7ps of service marketing taj hotel

The hotels live up to the luxurious reputation they have and it can be seen in the on-site environment, the facilities they provide, the room amenities, the common area. Under these circumstances, age-old methods may not give us long run results. As part of its marketing mix product policy, the Taj Hotels brand consists of 90 + hotels and resorts in India and around the world. . On the backdrop of it, the hotel industry has witnessed a boom and is trying to reap maximum benefits out of it. We can think of the sweet spot as being the point when all seven tactics are in balance. Besides Taj Mahal Palaces and Towers carries more historical events and stands in the shore of The Arabian Sea.


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