Advertising and sales promotion ppt. Sales Promotion Advertising And Distribution Channels Powerpoint Presentation Slides 2022-12-14
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Advertising and sales promotion are two key marketing tools that companies use to promote their products or services and increase sales. Advertising refers to the use of various mediums, such as television, radio, print, and online, to communicate messages about a company or its products to a target audience. Sales promotion, on the other hand, refers to short-term incentives and activities that are designed to encourage customers to make a purchase.
Advertising is an essential part of a company's overall marketing strategy and can be used to create brand awareness, introduce new products, communicate important information, and influence consumer behavior. Companies often use advertising to differentiate their products or services from those of their competitors, highlight the benefits and features of their products, and build a positive brand image. Advertising can be a costly investment, but it can also be highly effective in reaching a large audience and influencing their purchasing decisions.
Sales promotion is a key element of a company's marketing mix and can be used to increase sales and generate interest in a product or service. Sales promotions can take many forms, including discounts, coupons, contests, and sweepstakes. These types of promotions are often used to create a sense of urgency or to drive traffic to a store or website. Sales promotions can be an effective way to attract new customers and encourage repeat business, but they can also be costly and may not have a long-lasting impact.
One of the main advantages of advertising and sales promotion is that they allow companies to reach a large audience in a short period of time. Both advertising and sales promotion can be targeted to specific demographics and can be customized to meet the needs of different markets. In addition, both strategies can be measured and evaluated for effectiveness, which allows companies to make informed decisions about their marketing efforts.
However, there are also potential drawbacks to using advertising and sales promotion. For example, both strategies can be expensive and may not always yield a positive return on investment. In addition, the use of these strategies may be viewed as manipulative or deceptive by some consumers, which can damage a company's reputation and credibility.
Overall, advertising and sales promotion are important tools that companies use to promote their products or services and increase sales. While they can be effective in reaching a large audience and influencing purchasing decisions, they also have potential drawbacks that companies should consider when developing their marketing strategies.
Marketing Powerpoint (PPT) Templates
Social advertising is a widely adopted method. Slide 12: This slide presents Who is Your Buyer with these six factors- Demographics, Psychographics, Biographic, Modality, Motivation, Relationships, Your Buyer. So, download it right away to craft informative and visually impactful presentations in no time! Upon sending reply, if nothing is heard from the enquirer again he is approached by writing letters. Activities were conducted in the showroom as well. The methods, generally, adopted to evaluate communication of advertising are: 1. By sending a mere reply it does not come to an end.
Advertising Vs Sales Promotion PowerPoint Template
Add and make use of it. Manufacturers use large-scale advertising for impressing people with the utility of their products. It is a boon to retailers. When you download the PPT, you get the deck in both widescreen 16:9 and standard 4:3 aspect ratio. Behavioural - it targets either singles or young couples without children, it targets the style conscious and innovative individuals. Above the line: Through a channel mix targeting core group youth.
Early Commerce — people began to barter. If the expenditure is unproductive, then it is a waste. The slide templates are compatible with Google slides, PDF and JPG formats. It is the main objective. Lack of consistent advertising policy. This type is again divided into primary and selective.
Sales And Marketing Strategy Powerpoint Presentation Slides
News headline: This type of headline gives some type of news-price reduction, product improvements, premium offer, a modification of an already existing product, the addition of a new ingredient in an old product, etc. Also, refrain from using neon colors because they are not pleasing to look at, especially if there are text on it. The PowerPoint presentation is 100% editable. To popularize some change in marketing strategy change in price, improvement in the product etc. In the present business world, suitable publicity is done through advertising, which is adopted by commercial and industrial undertakings and almost all types of concerns. Slide 44: This slide presents Competitive Intelligence. State your agendas here.
Institutional Advertising: This type of advertisement is displayed to create a goodwill for the firm rather than to sell its products. Suggest and lead to specific response. More ads started to appear on websites. Slide 55: This is a Lego image slide to show information, specifications etc. But they had their target set since it catered to the youth of the country.
Sales Promotion Advertising And Distribution Channels Powerpoint Presentation Slides
Advertising reaches the masses, whereas salesmen find it difficult. A few Examples: A few specimens of advertisement are given below:. Wrong layout of advertising copy. Now, manufacturers, businessmen, employers, institutions, new shop owners, marketers etc. A coupon may be left with the advertisement with a request to make enquiries along with coupons.
Real Test: It is based on memory. Groups involved in Advertising : It is normal to speak broadly of three sides of advertising-advertiser, advertising agency and media owners. Make room for this captivating PowerPoint template to spellbind your audience! Slide 18: This slide showcases Our Advantages to present of product etc. The advertiser has to pay for advertisement. Product Advertising: It aims at selling a particular product: This is the common way. State specifications, information here.
Free Download Advertising and Sales Promotion PowerPoint Presentation
To persuade the buyers the advertiser makes his products buyer-satisfying. Importance of Advertising : The standard of living of the public is raised by introducing modern products and the latest techniques through advertising. However, dissimilarities exist between them. We can adopt sales promotion and advertising as tools to mobilize the marketing machinery. For instance in election, the expenses of popularizing a candidate may or may not be paid by the candidate. Advertising covers a vast area.
We have created this platform for easy sharing of PowerPoint presentations, ensuring that these presentations get maximum exposure. Tell the aspects of product like quality, price, usefulness, special features etc. These high-quality templates are professionally made to ensure that our valuable clients get the perfect templates that they deserve to have. Identifiable with the Sponsor: Advertising is identifiable with its sponsoring authority or advertiser. If you want to do this part successfully, you can stick to the standard color combinations—white on a blue background, black on a white background, and yellow on a black background.
Employers advertise for applications for various vacancies in their companies for selecting the best of the applicants. Your ideas will be applauded all the way. Slide 3: This slide Channel Marketing Strategy with these four factors- Nature of Intermediaries, Market Factors, Product Factors, Competitors. Ads were slow to respond to the changes. All businessmen aim to make profit by increasing the sales at a remunerative price policy. Slide 24: This slide showcases Value Added by Channel Partnership with these parameters- Employee Training, Catalog Services, Financing, Inventory Control Systems, Data Processing Programs and Systems, Advertising Planning Assistance, Accounting Services.