Association of advertising practitioners of nigeria. ABOUT ANPMP 2022-12-14
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The Association of Advertising Practitioners of Nigeria (AAPN) is a professional organization that represents the interests of advertising practitioners in Nigeria. Founded in 1979, the organization has a rich history of promoting best practices in the advertising industry and advocating for the rights of its members.
One of the main goals of the AAPN is to ensure that the advertising industry in Nigeria operates in an ethical and transparent manner. To this end, the organization has developed a code of ethics that all members must adhere to. This code covers areas such as truth in advertising, respect for cultural values, and protection of the environment.
In addition to promoting ethical standards, the AAPN also works to improve the professional development of its members. The organization offers a range of training programs and workshops, as well as networking opportunities and access to industry experts. These resources help advertising practitioners to stay up-to-date with the latest trends and techniques, and to build relationships with their peers.
Another key focus of the AAPN is to advocate for the rights of its members. This includes working to ensure that advertising practitioners are able to operate freely and without interference, and that they are able to access the resources they need to succeed. The organization also works to protect the rights of consumers, by promoting fair and accurate advertising practices.
In addition to its work within the advertising industry, the AAPN also plays an important role in the wider Nigerian business community. The organization works closely with other professional associations and government agencies, and is often called upon to provide input and expertise on issues related to advertising and marketing.
Overall, the Association of Advertising Practitioners of Nigeria is an important voice for the advertising industry in Nigeria. By promoting ethical practices, supporting professional development, and advocating for the rights of its members, the organization is helping to ensure that the advertising industry in Nigeria remains vibrant and dynamic.
AAPO
FUNCTIONS OF THE COUNCIL S8. Audience measurement is also a major issue affecting the industry. The relationship between APCON and HASG is more of a supervisory role. THE ADVERTISING OFFENCES TRIBUNAL S37. In its presentation, AAAN said the Advertising Regulatory and Practitioners Council of Nigeria should be established to replace APCON. Parties may sign a Non-Disclosure Agreement to protect confidential or proprietary information. This has also created some operational challenges.
A7, Laws of the Federation of Nigeria, 2004 and enacts the Advertising Regulatory Council of Nigeria Act, 2022 to establish a Council for advertising, advertisements and marketing communications as the apex regulatory authority for the Nigerian advertising industry, make provision for the regulation and control of advertising, ensure the protection of the general public and consumers, promote local content and entrench the best international practices. Funmi Onabolu, a former member of the APCON Governing Council who also worked with all the sectoral groups including the Heads of Advertising Sectoral Groups HASG to make the AISOP a reality. We trust that the faithful application of the Advertising Industry Reform in Nigeria will not only grow the business of advertising and marketing communications but will also create well over 100,000 jobs directly and indirectly in the next 12 months. We are the regulatory body for advertising business in this market. According to OAAN, the objective behind the operating procedure is targeted at developing and maintaining a suitable standard for outdoor advertising practice in Nigeria and also to establish a definite protocol for controlling the practice of outdoor advertising to achieve a desired standard of practice. According to Fadulapo responsible advertising or Advertising self-regulation does not replace statutory legislation but complements an existing framework of law to provide robust and proportionate consumer protection with advantages for consumers, businesses and governments.
Nigeria advertising industry has come up with a document spelling out standard of practice for all practitioners in the advertising. In South Africa for example, as a form of self-regulation, it has the Advertising Standards Authority of South Africa. It is a solely web based platform that offers you news, features and up-to-date happenings in the industry real time, on-line, as they unfold. Data, Research and Insight— We take the lead in advocating for the needed information to aid effective planning. Sectoral groups Like AAAN and EXMAN have been calling on brand owners to pay when their members are invited for a pitch because they spend a lot of resources in research and ideas which go into the presentation made to the client. Stakeholder Engagement— Through our various stakeholder engagements we influence Industry policies.
APCON inducts 63 Practitioners as Fellows, charges them on industry growth
AAAN said the replacement of APCON will widen the regulatory framework of advertising practice to include non-registered organisations. Notwithstanding the provisions of any other enactment conferring power to search, if the Chairman of the Tribunal is satisfied that there is a reasonable ground to suspect that there may be found in any building or other places, any book, record statement, or information in any form, which, in his opinion are or may be material to the charge or any trial under this Act, he may issue a warrant under his hand authorizing any police officer or any member of the security agencies to enter, if necessary by force, the said building or other place and every part of it, to search for, seize and remove any material from it. All such codes conform to the general principles laid down by this Code and differ only in detail where the individual needs are to be met. We want a situation where everyone can see that there is sanity in the industry. We advance the course of responsible advertising and its importance to businesses the economy and society.
APCON Unveils Advertising Industry Standard Of Practice
He added that the Stakeholders Committee that drew up the framework was chaired by Funmi Onabolu, a former member of the APCON Governing Council. Subject to the agreement of the parties, any fund held by the other parties which are unearned at the date of cancellation shall be returned to the canceling party. Copies of the AISOP can be obtained from APCON offices nationwide. There is an agency that is empowered to issue out government projects, and that is the Bureau for Public Procurement. Dr Olalekan Fadolapo explained that the execution of the guideline will put the country on a global map as one of the best destinations where advertising and marketing communications practices are done professionally.
Nigeria’s advertising industry introduces operating guidelines for practitioners
Presenting the Standard of Practice document, the Registrar of Advertising Practitioners Council of Nigeria, APCON, Olalekan Fadolapo warned that there is penalty on non adherence to the provisions of the document. The drum rolls, literary as stakeholders applaud APCON leadership led by Dr. In between AGMs, the Association is controlled by the National Executive Council, NEC, which consists of the National Officers and Chairmen and Secretaries of state branches. The Association is organized on a National, State, and Zonal Basis across Nigeria. Issues in the IMC Industry It is important to state that issues of pitch fee, debt recovery, payment terms, rules of engagement, audience measurement, and others are some of the challenges confronting the Integrated Marketing Communications IMC industry. This must stop and the new law will ensure this.
AISOP: Raising The Bar Of Advertising Practice in Nigeria
The chairman of the committee that developed the document, Funmi Onabolu who described the guidline as a a win-win for all, called on all sectoral groups in the advertising industry to buy into the document for the growth of advertising industry. It may also interest you to know that there is a procedure through which government businesses are given out. The document unveiled in Lagos recently seeks to improve mutual respect, eradicate unfair advantage, unethical competition, and unequitable policies between relevant stakeholders in the advertising and marketing communications industry in Nigeria. Little wonder that it has been the centre of attention of global brands who are entering the market en masse. Let me also commend the works and all the sacrifice that has been made by the committee that sat down for several weeks or months to review advertising standard of practice, particularly appreciate the work of the chairman, Mr. With AISOP, advertising has been given yet another attention and a deliberate move by APCON to help further grow the industry and the economy.
Highlights of the new Advertising Regulatory Council of Nigeria (ARCON) Law
Although private medical practice started in 1909, a formal Association of Private Practitioners was formed about 1921 under the name Association of General Medical Practitioners of Nigeria. Payment on account must be discouraged to avoid reconciliation challenges. While appealing to all stakeholders and industry players to support the guideline and to ensure its success , Olalekan believed that the faithful application of the Advertising Industry Reform in Nigeria will not only grow the business of advertising and marketing communications but will also create well over 100,000 jobs directly and indirectly in the next 12 months. The main reason is to avoid unfair practices. I am proud to affirm that all of them are eminently qualified to be in the category which they are today made to be. After years of persistent calls for a regulatory framework that stakeholders can collectively key into, the Advertising Practitioners Council of Nigeria APCON has unveiled the new Advertising Industry Standard of Practice AISOP that would guide and regulate the business of advertising in Nigeria.
In the few cases where this is needed, provisions for a legal backstop ensure that companies can be taken to court if in continued breach of a self-regulatory code. He pointed that recently some issues were brought to the council and it was resolved immediately. He added that the Committee that drew up the framework was chaired by Mr Funmi Onabolu, fellow of Advertising and a former member of the APCON Governing Council. No term or condition by a party or all parties is an agreement shall constitute a waiver for pitch fee. How have we been able to engage government parastatals, agencies, and ministries to encourage them to use APCON licensed organizations? He added that the Stakeholders Committee that drew up the framework was chaired by Mr Funmi Onabolu, a former member of the APCON Governing Council.
He explained further that AISOP is in line with global best practices and has input from various industry associations and other stakeholders. AIL contracts shall be in writing and duly signed by the parties. Agency Remuneration shall be made according to industry guidelines stated in AISOP. We trust that the faithful application of the Advertising Industry Reform in Nigeria will not only grow the business of advertising and marketing communications but will also create well over 100,000 jobs directly and indirectly in the next 12 months. The Advertising Industry Standard of Practice takes effect from the 6th day of October, 2021and shall so become enforceable by APCON. The only two countries that generated more ad revenues that year were South Africa and Morocco — 2.
