Baskin-Robbins is a globally recognized ice cream chain with over 7,800 locations in 50 countries. Founded in 1945 by brothers-in-law Burt Baskin and Irv Robbins, the company is known for its "31 flavors" slogan and wide variety of ice cream flavors, as well as its ice cream cakes and other frozen treats.
Despite its success, Baskin-Robbins faces competition from a number of other ice cream chains and brands. One major competitor is Cold Stone Creamery, which was founded in 1988 and has over 1,000 locations worldwide. Cold Stone is known for its made-to-order ice cream creations, where customers can choose from a variety of mix-ins and toppings.
Another competitor is Ben & Jerry's, a Vermont-based ice cream company that was founded in 1978. Ben & Jerry's is known for its high-quality, all-natural ingredients and socially responsible business practices. The company has a strong brand presence and loyal customer base, and it has a reputation for introducing innovative flavors and limited edition flavors.
Other competitors in the ice cream industry include Haagen-Dazs, Dairy Queen, and local ice cream shops.
To compete with these brands, Baskin-Robbins has focused on maintaining a strong brand image and offering a wide variety of flavors to appeal to a broad range of customers. The company has also introduced new product lines, such as its "Ice Cream Pint Slices," which are pre-cut and individually wrapped slices of ice cream cake that can be stored in the freezer.
In addition, Baskin-Robbins has embraced digital marketing and social media to reach a younger audience and promote its products. The company has a strong presence on platforms such as Instagram and Facebook, where it regularly posts updates, promotions, and new product releases.
Overall, Baskin-Robbins faces strong competition from other ice cream chains and brands, but it has remained successful by focusing on its brand image, product innovation, and digital marketing efforts. So, it has a very strong competitive advantage in the ice cream industry.