Commercialization of sports. Commercialization Of Sports, Essay Sample 2022-12-30
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The commercialization of sports refers to the process by which sports are transformed from a leisure activity or form of entertainment into a business or industry. This involves the use of sports to generate revenue through the sale of tickets, merchandise, and broadcasting rights, as well as the sponsorship of events and teams by corporations.
One of the main drivers of the commercialization of sports has been the explosion of televised sports in the 20th and 21st centuries. Television networks and streaming platforms have paid billions of dollars to broadcast live sports events, leading to a significant increase in the salaries of professional athletes and the overall financial value of sports leagues. The National Football League (NFL), for example, is a multi-billion dollar industry with franchises worth hundreds of millions of dollars.
The commercialization of sports has also led to the development of new sports facilities, such as stadiums and arenas, which are often funded by public-private partnerships or taxpayer dollars. These facilities generate revenue through ticket sales, concessions, and corporate sponsorships.
However, the commercialization of sports has not been without its critics. Some argue that the focus on generating revenue has led to an overemphasis on winning and a neglect of the health and well-being of athletes. There have also been concerns about the use of public funds to build sports facilities, as these funds could potentially be used for other important social or infrastructure projects.
In addition, the commercialization of sports has led to the creation of a sports entertainment industry, which includes sports betting and fantasy sports. While these activities have generated significant revenue, they have also sparked debates about the potential negative effects on society, such as gambling addiction and the integrity of sports.
Overall, the commercialization of sports has had both positive and negative impacts on society. While it has created jobs and generated significant revenue, it has also raised ethical and social concerns that need to be carefully considered.
To What Extent Is The Commercialization Of Sport A Positive Trend? Definition Essay Example
The lives of many youths today revolve around technology, leading to a very mundane lifestyle. Funding Sports teams are businesses like any other and they need to make money to survive. Having such perceptions of sports would just lead to the competitive nature of us humans being tempted to doping and other forms of foul play in order to obtain victory. At the high end, the article continues, families can spend more than 10 percent of their income on registration fees, travel, camps and equipment. On salaries, I recommend that there be ceilings and floors to curb exorbitance and create a fair competition. However, it is also the same thing for all celebrities, not just sports stars. Through commercialization, sports have been able to reach out to large audiences.
The only way they can keep up with rising wage costs, improving facilities and bringing in new players is to sell advertising space to increase revenues. There will be an increase in higher quality of performance as people strive to do better and win in sports. It has not only taken universities farther and farther away from what universities are all about, but are also completely damaging universities by exploiting student athletes for all of the standard concerns. WHAT CONDITIONS ARE REQUIRED FOR COMMERCIAL SPORT TO DEVELOP? Sporting activities are not only a hobby for people. Stadiums and arenas bear the names of businesses, sponsors' logos are appearing on athletes' clothing and equipment and on the facilities they play in.
Sporting events, teams and even individual players wear logos on uniforms and appear in television advertising. The issue has become the modern-day discussion debate in sports. Thus, we should deal with commercialization carefully as it can easily make tremendous harm to sports and in fact, it has already done a lot. He called for an overhaul of the Bosman law which is bound to making a long-lasting contract with a view to keeping players that any decision to terminate an already sealed contract would amount to demand to pay for the damages Stotlar 69. Rebecca 09S04 Although it is true that certain facilities wiil be under-utilised, the facilities built could still be used to train more athletes and sportsmen, hence, allowing them to perform at their full potential to prepare for future competitions. This enables the creation and sustainable stable jobs because the more a team wins, the more they are willing to pay the athletes and the staff.
I feel that commercialisation of sports is bad as it denies the sport players of their privacy. Similarly, elite sports cannot function as they do without the mass media publicizing them. Alicia 09S04 Commercialisation in sports lead to adverse social effects on our society. Media companies pay a huge amount for the rights to broadcast sports events, and advertisers pay to promote products during the screening of sports events o The revenue of a country would increase due to the commercialization of sports as more international competitions will be held in the country. During this time, however, sponsors were bent on satisfying the interests and aspirations of their executives rather than being profit-oriented Stotlar 56. Moreover, when more people are interested in the sports, it increases the revenue earned for the company.
Selling their Soles: The commercialization of college sports
Today it seems there is hardly any level of sports participation which does not have sponsorship or some variety of commercial venture. This shows that sports promotion is thorough. This effectively destroys sportsmanship in the spirit of competition and causes unfair advantages to smaller teams that do not have that large an amount of capital at their disposal and thus are unable to spend as freely. I believe the athletes are not adequately remunerated. This would be beneficial to the country's economy.
The hosting country also benefits economically through the numerous job opportunities that come along with the sporting events. Take a Track and Field athlete for example, without a proper pair of spikes the athlete cannot perform his best. Sports Marketing 2 nd ed. The demand for famous players is on the increase with secret persuasions going on. Therefore, to him, the income from commercialization benefits all parties. I feel that commercialisation of sports is bad as it denies the sport players of their privacy. Even though he played collegiate athletics, Duderstadt still managed to graduate near the top of his class.
For example, in England, the government aim to produce a set of programmes to ensure an increased physical activity before and after the 2012 Olympics Games. But it is also from this office that Duderstadt discusses the importance of a nationwide paradigm shift in college athletics and the importance of bringing education back to the student athlete. It was introduced in 1987 and updated in 2007 by the Norwegian Olympic and Paralympic Committee and Confederation of Sports. Retrieved on October 9, 2020 from globenewswire. Media companies pay a huge amount for the rights to broadcast sports events, and advertisers pay to promote products during the screening of sports events. The stakeholders develop this so that athletes can be molded from a younger age to embrace commercialization.
Advantages & Disadvantages of Commercialization in Sports
It is only fair to say that they risk their investments to publicize sports and in turn gain revenue for their good judgment. This study seeks to find an answer to this question: which one can be a successful model in sports in India: Planned Approach or a Spontaneous Order? Furthermore, people's knowledge on the types of sports will be limited. Every camera position at the Superbowl is now sponsored by a different company, there are commercials shown almost continually and the advertisements during half time are the most expensive pieces of air time that can be purchased. The same way executives at Nike root for a winning softball team in order to be associated with winning, corporations all around the world are willing to spend more money to be recognized as supporters of successful sport programs. For posts that are nonsense, you will be penalised by subtracting 2 marks.
