The communication process of advertising involves the creation and dissemination of a message with the goal of persuading a target audience to take a specific action, such as purchasing a product or service. This process typically involves several steps, including the identification of the target audience, the development of a message, the selection of a medium to convey the message, and the evaluation of the effectiveness of the advertising campaign.
The first step in the communication process of advertising is identifying the target audience. This involves understanding the characteristics of the group of people that the advertiser wants to reach, including their demographics, interests, and behaviors. This information helps the advertiser tailor the message and medium to effectively communicate with and influence the target audience.
The next step is the development of the message. This involves creating a compelling and persuasive argument that will appeal to the target audience and encourage them to take the desired action. The message should be clear and concise, and it should be delivered in a way that is relevant and appealing to the target audience.
After the message has been developed, the advertiser must select a medium to convey the message. This could be a traditional medium, such as television or radio, or it could be a digital medium, such as social media or online advertising. The medium should be chosen based on the characteristics of the target audience and the message being conveyed.
Finally, the effectiveness of the advertising campaign must be evaluated. This involves collecting data on the response to the advertising message, such as the number of sales or website visits, and using this information to assess the effectiveness of the message and the medium. Based on this evaluation, the advertiser can make adjustments to the message or the medium to improve the campaign's effectiveness.
In conclusion, the communication process of advertising involves several steps, including the identification of the target audience, the development of a message, the selection of a medium to convey the message, and the evaluation of the effectiveness of the advertising campaign. By understanding and following this process, advertisers can effectively communicate with and persuade their target audience to take the desired action.
The Advertising Communication System
The encoder encodes the message rightly in his mind and transmits it to the receiver. The organisation for advertising and promotion in the firm is based on centralized system consisting of production, finance, marketing marketing research, advertising, sales and product planning research and development and human resources controlled by president Clark and Phillips, 2014. The organizational structure of the firm often plays a key role in the choice of global vs locally adapted campaigns. For communication to be classified as advertising it must be: paid for delivered to an audience via mass media, and be attempting to persuade. The message can be conveyed to the receiver in some ways, like humour or fear. If the perceptual framework is different, perception of the message itself differs. Advertisers are mostly businesses looking for the promotion of their goods.
Communication Process in Advertising and Promotion : Assignment
Among all of the steps of creative process, this process is the one which is totally out of your control. In a Nigerian ad, a platinum blonde sitting next to the driver of a Renault was intended to enhance the image of the automobile. It will also help you figure out any improvement, if necessary, to be made to your strategy in the next iteration since IMC is cyclical. As illustrated in Exhibit 9. All Answers ltd, 'International Advertising As A Communication Process Marketing Essay' UKEssays. Even though technological developments allow adaptation of advertising appeals to different languages for example, TV can have audio channels in two languages, Internet messages can be automatically translated , development of visual and verbal copy that works effectively in multiple countries poses major creative challenges. In this case, the noise can be the cultural difference between the region targeted by the organization for the marketing message.
Communication Process through Media (With Diagram)
Advertising communications must be perfect and linguistic differences at all levels cause problems. The melting-pot character of the Israeli population accounts for some 50 languages. The problem involves different languages of different countries, different languages or dialects within one country, and the subtler problems of linguistic nuance and vernacular. From merely passing on a message to catchy jingles, using humor, and subtle ironies to online communication over various social media and other channels, marketing has changed. Uncontrollable and unpredictable influences such as competitive activities and confusion that detract from the process and affect any or all of the other six steps. In these cultures, it is important to provide adequate information relating to the product or service in order to satisfy their need for content De Mooij 1998. In addition to encoding the message so that it attracts the attention of the target audience and is interpreted correctly, advertisers need to select media channels that reach the intended target audience.
9 Elements of Communication Process With Examples & Components
For example, use of TV advertising may only reach a relatively select audience in certain countries. The process ends with the last element called Noise. International Advertising As A Communication Process Marketing Essay. Noise comprises all other external influences, such as competitive advertising, other sales personnel, and confusion at the receiving end, that can detract from the ultimate effectiveness of the communication. Interest, product and services should be according to needs to customers so that they can be engaged be recipient engaged. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.
