Cultural advertising examples. 33 Examples of Multicultural Marketing 2023-01-02

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A research essay is a form of academic writing that requires the student to investigate a topic, collect and analyze evidence, and present their findings in a clear and concise manner. In order to write a successful research essay, it is important to follow a clear and organized outline.

Here is a brief outline for a research essay:

I. Introduction

II. Literature Review

III. Methodology

IV. Results

V. Discussion

VI. Conclusion

By following this outline, you can ensure that your research essay is well-organized and effectively communicates your findings to your readers. It is also important to remember to properly cite all sources and use a consistent citation style throughout your essay.

Cultural advertising refers to the use of advertising to appeal to and engage with specific cultural groups. This type of advertising can be particularly effective because it speaks to the values, beliefs, and customs of a specific group, making the advertising more relatable and resonant. There are many examples of cultural advertising that have been successful in reaching and influencing their target audiences.

One example of cultural advertising is Nike's "Just Do It" campaign, which featured a variety of athletes from different cultural backgrounds and featured slogans that were meant to inspire people to pursue their goals and dreams. This campaign was successful in reaching a diverse audience because it highlighted the values of determination, perseverance, and hard work, which are values that resonate with people of all cultural backgrounds.

Another example of cultural advertising is Coca-Cola's "Open Happiness" campaign, which featured a diverse group of people enjoying Coke in a variety of settings. This campaign was successful in reaching a wide audience because it focused on the idea of happiness and positivity, which are universal values that appeal to people of all cultural backgrounds.

A third example of cultural advertising is Apple's "Think Different" campaign, which featured a series of iconic figures from different fields and cultures, including Albert Einstein, Mahatma Gandhi, and Martin Luther King Jr. This campaign was successful in reaching a diverse audience because it highlighted the values of creativity, innovation, and individualism, which are values that are important to people of all cultural backgrounds.

In conclusion, cultural advertising can be a powerful tool for reaching and engaging with specific cultural groups. By speaking to the values and customs of a specific group, cultural advertising can be more relatable and effective in influencing the attitudes and behaviors of its target audience.

What Is Cultural Branding? The Complete Cultural Branding Definition

cultural advertising examples

Cultural values have the characteristics of reflecting the subjective and emotional beliefs of a society, underline specific behaviors that should be pursued, guide situations and priorities, and encourage pursuing certain goals. Furthermore, the Moroccan values emphasize more on the familial side as well as the ethical one. Think about your customers but go beyond this and look at things like the community your business serves, and the impact you have on the planet. Related As Big Tech and smart TVs like Hisense make the play to air live sports, brands and leagues have new opportunities to interact with fans. It is imperative therefore that language be examined carefully in any international or cross cultural advertising campaign. Example: Spotify does this especially well on Instagram through simple but fun employee features. Example: Expedia does this in a clever way with a blog roundup of how their people celebrate Lunar New Year, a popular holiday in Asian countries.

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4 Great Multicultural Marketing Campaigns

cultural advertising examples

Always plugged it to iTunes. Under Armour, like Nike, drew attention to under-served communities in the athletic space, like female athletes. In their 2016 holiday campaign, In the video, a father gifts his transgender daughter an electronic hair curler. Get your paper price 124 experts online The Moroccan society is special in the way that Moroccans watch both Moroccan and foreign TVs and are then exposed to different types of advertisements. Some key examples from this list include Coca Cola's patriotic Super Bowl ad that features a hijab-clad woman who professes her love for her nation.

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Marketing successfully across different cultures

cultural advertising examples

As they consume more and more advertising messages, they become more and more accustomed to copying what they see and hear and transfer it to their culture. Media has created celebrities that dominate public opinion and conversations. Collaborating with local marketing and advertising talent can help you understand the nuances of a culture that you may never be able to grasp on your own, and it can help you to personalize your campaign to the local audience to make it successful. Even his toaster is a Porsche. Culture connections Unruly recently partnered with correlation between emotions and culture in advertising. Who makes purchasing decisions? It has sold images of cultural values that are misleading Han and Ling 61.

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6 Examples of Brands Who Got Multicultural Marketing Right

cultural advertising examples

Harris Interactive, a market research firm in New York,conducted a pollto find out how unethical ads damage a company. Recognize a disruption in society The best cultural brands are founded on a dedication to disrupt and innovate. Instead Japanese folklore tells of newborns arriving courtesy of a giant peach floating down the river, which seems a far safer method than stork-powered air travel. The differences inside the same society are too different to allow them to make an advertisement that would be appreciated in the whole population. AXA uses history and storytelling to make Nigerians see the big picture of their services in print advertising. As such, it's frowned upon. Reach out to your customers and ask for reviews and testimonials.

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15 Most Offensive Advertisements of All Time

cultural advertising examples

Cross-cultural communication in advertisement is represented mainly by cross-cultural advertising since the purpose is to communicate about a specific product and promote it in a different culture than the original one. Retrieved from, Topping, A. The mass audiences they argue do not critically think but blindly follow media personalities; therefore, they conclude what matters most for this group what the media personalities say and do. Look at your entire business, from the supply chain, through to the way you serve your customers. Living in New York, you still get to meet people from all over the world.

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Advertising and Culture

cultural advertising examples

Retrieved from, Cupac, N. By looking at the correlation between emotion and culture the team found that because the UK has an individualistic culture. Do you think the emotions you felt reflect the culture you live in? Apple was a success because Of course, not every company can be Apple, but we can all follow a few basic principles to build culture, such as: 1. The ad begins with shots depicting the wide array of areas in America — the Pacific Ocean, Chinatown in New York City, the plateaus of Utah — striking a nostalgic tone as it painted a picture of diverse communities from all over the country. You could even put your team members under the microscope, asking them to share their thoughts about how your business is innovating.

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4 Cross Cultural Marketing Flops you won't Forget in a Hurry

cultural advertising examples

Salsa, for instance, is now a mainstream American food that has outpaced catsup in revenue. As cited in Dahl 2004 , research by Caillat and Mueller or Albers-Millers and Gelb have underlined the fact that appeals used in advertising are related to cultural dimensions. This gave Under Armour a chance to jump in and produce more emotional ads. People were angry, and PETA was forced to take the billboard down. Consumers by whatever advertisements say about a product. The next day the Chinese delegation left the USA without signing any contract.


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5 Cross

cultural advertising examples

In most cases, dress code prohibitions on a hat can impede their freedom of religious expression. A superhero that has all kinds of cool and interesting superpowers is ultimately boring unless… by April 6, 2022 The illustration above is created by Minna Sundberg. American culture In this example, we have an American company selling high-end technical goods to a potential Chinese buyer. In a cross-cultural communication perspective, advertisements should take into consideration the cultural diversity of each society and adapt themselves in order to be effective. Some groups respond better to messages that are persuasive; others resonate more to supporting information e.

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33 Examples of Multicultural Marketing

cultural advertising examples

We made them see the bigger picture. Know your target audience! This clever ad from Gulf Air uses different Image by Cultural Differences 'Culturally competent' people minimize the negative impact of cultural differences by re-establishing common frameworks for people from different cultures to interact within. This meant connecting with the ideas of harmony, love, and peace customers really needed back in the 80s. Thus they utilize indirect communication to be courteous, giving recommendations rather than demands. Your EGC might take the form of team tips, workday hacks, etc.

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