Structuring an interview is an important part of the hiring process, as it helps to ensure that you are able to gather all of the necessary information from candidates in a systematic and organized way. There are a few key steps to follow when structuring an interview:
Determine the goals of the interview: Before you start the interview process, it is important to clarify what you are hoping to achieve through the interview. Are you looking to assess the candidate's skills and experience, or are you more focused on their personality and fit with the company culture? Understanding the goals of the interview will help you to determine the types of questions to ask and the overall structure of the interview.
Develop a list of questions: Once you have a clear understanding of the goals of the interview, you can start to develop a list of questions that will help you to gather the information you need. It is a good idea to mix up the types of questions you ask, including both open-ended and closed-ended questions. You should also try to include both technical and behavioral questions, as this will give you a more well-rounded view of the candidate.
Create a timeline for the interview: It is important to have a clear idea of how long the interview will take and what will be covered during each stage. You may want to start with some general introductions and icebreakers, followed by more in-depth questions about the candidate's skills and experience. Be sure to leave time for the candidate to ask their own questions at the end of the interview.
Consider the format of the interview: There are a few different formats that you can use for an interview, including one-on-one interviews, panel interviews, and group interviews. Each format has its own benefits and drawbacks, so it is important to choose the one that best fits your needs.
Plan for follow-up: After the interview is over, it is important to follow up with the candidate to let them know the next steps in the hiring process. This could include scheduling additional interviews or making a job offer. It is also a good idea to debrief with your team after the interview to discuss the candidate's strengths and weaknesses and determine whether they are the right fit for the role.
By following these steps and carefully planning the structure of your interview, you can ensure that you are able to gather all of the information you need to make an informed hiring decision.
Case Study of Dell: Simple but Effective Marketing Strategy
The way the company is able to use its marketing strategy should allow the company to leverage its competitive advantage in its core market segments. Also it provided various bundling offers as it gives accessories, extended warranty for the customers. Their weak portfolio of patents hampered their ability to compete in the lucrative market for smartphones and tablets. Instead they came up with a plan that saved delivery time and money. Many times, people are not aware of the impact of the messages though some of them may display wisdom in analyzing those messages.
In the aspect of market strategy, Dell uses customer segmentation and product segmentation to target several markets and specifically design products for them. Stratford on Avon Warwickshire : Free Management eBooks. Dell online storefront website is the place where customer customizes its order online through different available options of software and hardware. DELL maintains five production facilities worldwide, two in the USA, located in Texas and Tennessee, one in Brazil and two in Malaysia and China, the factory in Limerick, Ireland was closed 2010 and they manufacture most of the products they sell. DELL offers different SKUs for various customers, each with its advantages. This local complexity makes it difficult for branded PC makers to become global market makers.
For a brand to be successful and sustain in the market it should deliver a product concentrating on the aspects which would retain its customers and promote its brand. Michael Dell's Rules for Winning Startups. This type of strategy is referred to as internet marketing. But companies also need to look to new products and markets for future growth. Even the tourists are not allowed to carry them unless they are certified to be compliant with the local transmission standards Savitz 2010. It made a lot to improve the products that cater to the interest and needs of the customer; along with that, it made remarkable approaches enough to market the new Dell computers to the consumers.
For instance, for a higher income group range would be able to afford buying a slightly expensive computer than those that have a lower income. To address this Dell is attempting to highlight its business-centric expertise in existing and new professional services offerings. Therefore, this provides customers the ability to purchase lower cost of computers. The absence of wholesaler and distributor in the supply chain of Dell has generated unique competitive advantage for its vendors as well which has resulted in economies of scale and has developed a continuous stream of profits for its suppliers as well. The main objective of Dell is to produce the low price and value for money products for the customer while maintaining profitability for the company. New Jersey: Pearson Education. The company aims to produce high quality products at a low cost and use this strategy to achieve profitability.
Dell provides various services infrastructure, security and cloud and enterprise solutions storage, servers, networking , which at present are their most profitable business. But what pursued Dell to change its strategy and to reevaluate its direct model? That's the value on the supply-chain side. Dell has been a pioneer in the business of manufacturing made to order PCs and laptops and manufacture of x86 servers. Problem Diagnosis Dell faced problems on certain aspects. It was among the first laptop manufacturers to provide massive customization on its laptops.
The company is also popular for is promotional pricing strategy. So, the expectation of growth and performance of Dell can be well imagined. DELL was always very effective balancing their demand and supply which will be shown and DELL's marketing mix, their effective pricing strategy applied on their favourite market place, the internet will be examined not leaving out their expansion to emerging markets where they sell through their own retail stores. Below are the factors that allow Dell to grow steadily from the start of their business. Using that information to offer add-on products and services, DELL coordinates maintenance and technical support helping the customer plan its PC replacement and upgrade cycle.
In the beginning, customers had to make a phone call to place their order. Until the late 1990's marketing communication at DELL was not very strong. Harvard Business Review, November-December 1996, pp. They were able to do this because companies continued to guess what products their customers actually wanted, Dell was already aware of their customers wants and needs for their products. Number of employees at Dell from 1996 to 2013. Objective and task means, dell has set these things to achieve their objective and it has to work towards its goal. As per the Forester Research estimate, the demand for PCs worldwide would reach 2 billion by 2016.
Jarvis refocused its advertisement showing Dell computers as novel and accessory for day-to-day activities for people on the go. Upper Saddle River NJ : Prentice Hall. To assist its hardware business, it has DELL Solution Centres to offer support 24 hours a day for its customers. External factors influencing the pricing decision includes legal, channels of distribution, competitors, demand and price elasticity, customers and consumers. Because of the widespread acceptance of Smartphones, the majority of people are moving to smartphones because they are convenient and portable. Maturity is the slowdown of sales growth because the product has reached majority of its potential buyers. In this case Dell provides high quality computer systems at the lowest price to match the customer's expectation of value for money.
Further it explains that how Dell is forming its strategic alliances for further development and growth. Dell can personalize products for them based on their individual home pages or on over 19,000 corporate Premier Pages. As the price increases, the demand decreases. For many years the strategy of not providing 'all things to all people', their strong market segmentation and specialization, brought the lasting success. Dell was the first to come out with its unique and successful Strategy — customized computers for end users. In competitor focus, we will look along the following lines: Ø Product Differentiation Product differentiation is a strategy employed by firms to create differences in their products and capitalize those differences to provide an edge over the competitors. Dell-XPS was a star but now with the upgrading technologies have relatively lost their attractiveness.
Marketing Concepts And Strategies Adopted By Dell Computers Marketing Essay
Dell also offers Promo eGift Card that can be used to save up to USD 500 on selected TVs and electronic deals. As a result of the increasing share in global market sales, Dell was forced to adjust their distribution models to fit local markets and to work with big retailers. Our academic experts are ready and waiting to assist with any writing project you may have. But not to the great extent, they were still managed to obtain high market share. Likewise, as Charland noted, the leaders of the organization handle well any resistance by being willing to listen and to respond to criticism. In the emerging markets China Einhorn, et al.
