Ford Motor Company is a global automotive and mobility company that has been in operation since 1903. Over the past century, Ford has experienced its share of successes and challenges, and has undergone significant changes in response to shifts in the industry and consumer preferences.
One key moment in the company's history was the introduction of the Ford Model T in 1908. This affordable and reliable automobile revolutionized transportation and helped to establish Ford as a major player in the automotive industry. However, as the industry evolved and competition increased, Ford faced challenges in the form of declining market share and financial struggles.
In the 1980s, Ford implemented a number of changes in an effort to modernize and streamline its operations. This included the introduction of new manufacturing processes, the expansion of its global presence, and the development of new technologies, such as electric and hybrid vehicles. These efforts helped to improve the company's financial performance and increase its competitiveness.
In recent years, Ford has continued to adapt to the changing landscape of the automotive industry. This includes a focus on sustainability and the development of new mobility solutions, such as ride-sharing and self-driving vehicles. In addition, the company has made efforts to enhance the customer experience through the use of technology, such as mobile apps and in-car connectivity.
Overall, Ford's history serves as a case study in the importance of adaptation and innovation in the face of changing market conditions. Through a combination of new technologies, operational improvements, and a focus on customer needs, the company has been able to stay relevant and competitive in an industry that is constantly evolving.
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This Shared Vision Ford has always been a company that is interested in the future. . How will our employees best accept and integrate this information and training? Through successful joint ventures with foreign companies, Ford achieved product diversification, updating technology and improving product quality. In addition to making cars, the company also owns the world's largest credit company - Ford Financial, the world's largest car rental company - Hertz and a customer service brand - Quality Care Kochhar and Kelkar, 2003. In 2015, the US economy is more likely to continue to maintain a strong increase. .
Case Study of Ford Motor Co
Transportation Research Part A: Policy and Practice, Volume 49, March, pp. With their obsolete product models and historically high levels more than 50 times Barth, 2014. First, the continue growth of supplier relationship management and tight integration at the quality level of sourcing and procurement Baker, Artinian, 1985 is critical. . . .
Ford has a more mature system and experience in adoption of the vertical integration strategy, but as there are more and more diversified and personalized needs of consumers, which needs producers of parts or components of different links make timely adjustments, therefore increasing the difficulty in organizing the integration strategy Kochhar and Kelkar, 2003. Change in customer needs When economic and financial factors are put into consideration, it is obvious that majority of car owners prefer vehicles that are cost-effective in terms of fuel consumption. . Ford's past success was related to its successful strategies. Ford's attention to the views of consumers is desirable, which needs further increasing the effective communication between the various departments within the company.
Procedia Economics and Finance, Volume 12, pp-26. . . . Finally, Ford needs to find a balance between high quality and low price of products, on the one hand, it needs to positively understand what consumer need, in addition to what the young needs, what the elderly and women need must also be taken into consideration, actively integrating consumer demand into the production and service process of cars to create high-quality products that consumers need. . .
