Greek mythology and advertising. 20 Best Greek Mythology Commercials with Gods 2022-12-12
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Greek mythology has had a lasting influence on Western culture, including on the world of advertising. Many modern advertisements make use of themes, symbols, and figures from Greek mythology in order to appeal to consumers and convey a particular message or brand identity.
One way that Greek mythology is often used in advertising is through the use of mythological characters as spokespeople or mascots. For example, the athletic wear company Nike has famously used the image of the Greek goddess of victory, Nike (also known as Victoria), as its logo and mascot. In this case, the company is drawing on the associations of Nike with victory, strength, and athleticism in order to market its products to consumers. Similarly, the food company Fage has used the image of the Greek god Zeus as its mascot, emphasizing the "god-like" power and strength of its products.
Another way that Greek mythology is used in advertising is through the use of mythological themes or symbols. For example, many advertisements for luxury brands or high-end products make use of the myth of the Golden Fleece, which was a symbol of wealth and prosperity in ancient Greek mythology. This myth is often used to evoke a sense of exclusivity and luxury, suggesting that the product being advertised is something that is special and valuable. Similarly, the myth of the Minotaur, a creature with the head of a bull and the body of a man, is often used in advertisements for products that are associated with strength or power, such as cars or sporting goods.
In addition to these more direct uses of Greek mythology in advertising, there are also many advertisements that make use of more subtle references to mythological themes or symbols. For example, an advertisement for a beach vacation might use images of the Greek god Apollo, who was associated with the sun and warmth, to convey a sense of relaxation and enjoyment. Similarly, an advertisement for a financial product might use images of the Greek god Atlas, who was associated with strength and stability, to suggest that the product is reliable and trustworthy.
Overall, Greek mythology has had a significant impact on the world of advertising, and continues to be used in a variety of ways in modern advertisements. Whether through the use of mythological characters or themes, or through more subtle references to mythological symbols, Greek mythology can be a powerful tool for conveying a message or building a brand identity.
Greek mythology
Chance, Medieval Mythography, 69. One for example, the Lincoln monument. Encyclopedia of the Romantic Era, 1760-1850: L-Z. The Future City on the Inland Sea: A History of Imaginative Geographies of Lake Superior. Retrieved 21 January 2013.
Mainly on the Acropolis. Her Roman name is Victoria. An unstoppable warrior whose presence could be Agamemnon's favor to win the battle. Places like Apollo Pennsylvania and Apollo Beach Florida have been named after him. A Handbook of Greek Mythology.
How Unique Brands and Logos Get Names from Greek Mythology
Theogony, as a genre, was the subject of many poems, though the vast majority of them have been lost, including those attributed to Orpheus, Musaeus, Epimenides, Abaris and other legendary seers. Retrieved 18 December 2012. In an intriguing and less adversarial context, the fifth-century B. Food of the Gods Commercial — Ferrero Rocher The Greek Gods of Olympus enjoy eating chocolate. The futuristic Olympus looks impressive.
The Reader's Encyclopedia of World Drama. Abstract Ever since the fall of the communist system in Europe, what used to be known as Eastern Europe has engaged, for better or worse, in a discourse of contemporary management that was begun in the West without much awareness of parallel knowledge developed in the East. I have chosen the topic of studying how in modern day we use Greek and Roman inspiration for our businesses and advertising throughout the world. Nielsen Business Media, Inc. Greek and Roman mythology may be picked over, but you can also look into many more corners of the world to find an inspirational name that shares the virtues of your product, service, or company.
This is, as it turns out, a perfect name for a brand that specializes in leather apparel and lifestyle accessories. Retrieved 18 May 2013. The company has incorporated only the last four letters of Pegasus in its name. On slightly a different topic, there is one form of greek typography that is used all over the country in a much different way. The company Olympic airlines also derives its name from Olympus.
The Greeks believed that the universe existed first and it created the gods and goddesses. Some of the most famous brands in the world today have taken their name straight out of Greek mythology—car companies, computer companies, food businesses, and on and on. Nevertheless, even Plato did not manage to wean himself and his society from the influence of myth; even his own characterization of Socrates is based on the traditional Homeric and tragic patterns, which were used by the philosopher to praise the righteous life of his teacher: But perhaps someone might say: "Are you then not ashamed, Socrates, of having followed such a pursuit, that you are now in danger of being put to death as a result? Troy is based on Homer's tale of love and war in ancient Greece in the Iliad, very much like Spartacus! All you need is the fuel and a vehicle to take you there. You want to know what Greek Gods Paradise is all about. The first generation of Greek Titans and Titanesses, were the children of the Protogonoi first born gods Uranus Heaven and Gaea Earth. In Greek mythology, Argonauts refer to a band of heroes who joined Jason in finding Golden Fleece.
Greek Mythology: Gods, Heroes, Titans and Creatures
The Heroes of ancient Greece were exceptional mortals or demi- gods, a child with one divine parent. The definitive biography of P. The brand gains credibility by connecting the virtues of the product or service with the mythological character, a name that further calls up a full heritage. Hellenic temples and Christian churches: a concise history of the religious cultures of Greece from antiquity to the present. Intercultural Communication: A Global Reader. To honor a particular Greek God, as a symbol of a certain Greek mythical character, or simply because the name sounds different, many companies, products, and even cities have been given names that are directly linked to Greek mythology. Stockholm: International Meteorological Institute.
Gale, Myth and Poetry in Lucretius, 89. Retrieved 15 December 2012. In Greek mythology, Sirens were considered to be dangerous yet beautiful creatures who would enchant the sailors with their voices, thereby causing a shipwreck. This Buzzle article enlists some allusions to Greek mythology. There were a few articles about this but this one I found quite interesting.
For each of the following products, answer these questions in complete sentences. Revolutionary Founders: Rebels, Radicals, and Reformers in the Making of the Nation Firsted. The mythology of ancient Greece was the basis of their religion and culture. Retrieved 15 December 2012. Orion was another character in Greek mythology, a huntsman Zeus placed among the stars. Titan, a famous Indian watch company and the football team Tennessee Titans are modern-day allusions to Greek mythology.
(PDF) Myths in advertising: current interpretations of ancient tales
This Buzzle article enlists some allusions to Greek mythology. In some versions of this story his daughter dies when he touches her, and she is transformed into a gold statute The famous Greek hero, Odysseus, spent ten years after the Trojan War attempting to make his way THE ODYSSEY back home. Hence the city got the name Athens. The god Zeus had given him the power to still and arouse the winds. Like mortals, they have passions and display weaknesses and were often held accountable for their actions in mythological tales. Translated by Hugh G. In America in particular, Washington DC is filled with buildings that have a Greek inspired structure.
