Harley-Davidson is an American motorcycle manufacturer with a rich history dating back to 1903. The company has faced several challenges over the years, including competition from foreign manufacturers, economic downturns, and changing consumer preferences. However, through careful strategic management, Harley-Davidson has managed to remain a relevant and respected brand in the motorcycle industry.
One of the key strategies that Harley-Davidson has employed is product diversification. In the past, the company was primarily known for its large, heavy touring bikes. However, as consumer preferences have changed and younger generations have become more interested in motorcycles, Harley-Davidson has introduced a wider range of products, including smaller, more agile bikes and electric motorcycles. This strategy has allowed the company to appeal to a wider range of customers and remain competitive in a rapidly evolving market.
In addition to product diversification, Harley-Davidson has also focused on expanding its global presence. While the company has traditionally been strong in the United States, it has made significant efforts to expand into international markets, particularly in Asia and Europe. This has been achieved through partnerships, joint ventures, and acquisitions. By increasing its international presence, Harley-Davidson has been able to tap into new markets and further diversify its revenue streams.
Another important aspect of Harley-Davidson's strategic management has been its focus on brand management. The company has worked to maintain its image as a premium motorcycle brand, with a strong emphasis on quality and craftsmanship. It has also leveraged its rich history and cultural significance to appeal to loyal, passionate customers. Through events, sponsorships, and partnerships, Harley-Davidson has been able to engage with its customers and build a strong sense of community around the brand.
Overall, Harley-Davidson's strategic management has helped the company navigate a number of challenges and remain a leader in the motorcycle industry. Its focus on product diversification, global expansion, and brand management has allowed it to adapt to changing market conditions and maintain its position as a premier motorcycle manufacturer.
Harley Davidson Company's Strategic Management
GM was founded by William Durant in 1908. In the recent past India has witnessed significant increase in the number of bicycle manufacturers and bicycle exporters. Related Free Essays 1. The company will continue to test further avenues for desirable long-term growth through premium low displacement partnerships. Within the United States, the Harley-Davidson brand is relatively safe from competition due to a strong brand loyalty that has been built up throughout the last century. Bibliography De Wit, Bob and Meyer, Ron 2005 Strategy Synthesis.
Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our engineering specialists follow the paper instructions and ensure timely delivery of the paper. Based on the Porters five forces analysis there are only a few companies are unlikely to occur because of high barriers of entry into the market. Harley-Davidson is a premium lifestyle product that relies on its customer base and their disposable income. This price difference in parts is ridiculous. .
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY!!! References Academy of Management Executive. PROMOTION: The organization Harley Davidson uses direct marketing, sales promotions, e-marketing and advertisements as the promotional strategies for the organization. Currently, a majority of our customers reside in the U. Our academic experts are ready and waiting to assist with any writing project you may have. Kawasaki Heavy Industries KWHIY : Kawasaki is a global manufacturer of transportation equipment and industrial goods. Hence, Harley-Davidson will continue to lead in the industry because of its sustainable advantage of product differentiation.
HOG-F To opt-in for investor email alerts, please enter your email address in the field below and select at least one alert option. Financial Targets The company is targeting profitable growth on the top and bottom line through 2025. Furthermore, technologically Harley-Davidson needs to take advantage of developing mechanisms that will increase its sustainability and keep them at a competitive edge in the industry. From manufacturing and product development to marketing, international operations, dealer capabilities and across the entire enterprise, we are transforming Harley-Davidson with a focus on delivering unparalleled customer experiences and value. The attraction, loyalty, and retention rate of customer base are positive results of this strong brand.
Nariman, nd, paraphrased I. Internal Analysis: Strengths and Weaknesses The core function of HD's business lies in designing, manufacturing, and selling heavyweight motorcycles in the market. Consumers in India believe that Harley Davidson has high price with superior quality. Melief, Bundagaard, and Hathaway, 2006, paraphrased D. Their vision states: Harley-Davidson, inc.
Strategic Management For Harley Davidson Marketing Essay
Many of these risk factors are impacted by the current changing capital, credit and retail markets and the company's ability to manage through inconsistent economic conditions. Are you scared that your paper will not make the grade? Although this percentage marks a fall in profits as compared to previous years, Harley-Davidson still dominates the supply of high-performance bikes. Furthermore, the number of dealers around the world are less and they are reliant in individual customers. This strategic move focuses on seizing a larger market share shortly. . BRAC Buell Riders Adventure Group , formed to support the brand and engage customers leverage their standard of fidelity.
Mintzberg, Henry; Ahlstrand, Bruce; and Lampel, Joseph 2008 Strategy Safari: The Complete Guide Through the Wilds of Strategic Management. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. Worldwide, Harley has a dominant worldwide market share of 33% in what is a growing industry. As such, the company should capitalize on output quality that aligns with its corporate branding. Prior shipments guidance was 201,000 to 212,000 motorcycles.
The image of the company is associated with male Caucasian bikers, making it unlikely to attract women or people of other racial backgrounds. The strategic priorities of TheHardwireare: Profit Focus Harley-Davidson will invest significant time and resources on strengthening and growing its leadership position in its strongest motorcycle segments - Touring, large Cruiser and Trike - with a curated portfolio of the highest priority products. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. After acquiring agreement in 2007, Harley Davidson did not launch in India due to very high taxes and obligations. To thrive in a fast-paced business environment, corporations must understand different forces that influence production, financial growth, and societal cohesiveness.
Harley Davidson has been leading company for the last 10 years. In terms of their global positioning, Harley-Davidson has fared fairly well with a strong positioning in the Asia-Pacific market. While buyer power is weakened due to large product differentiation, most loyal customers to Harley-Davidson has a defined lifestyle-brand image that characterizes its buyers. Which of the 5 generic strategies is Harley Davidson employing? Find Out How UKEssays. Furthermore, Harley-Davidson operates its company by means of two particular segments that is Motorcycles and Related Products, and Financial Services. These problems were in the opinion of Wandell to be cyclical in nature. We have continued to gain market share in the U.
These figures are definitely going to change in the future. Moreover, your grades will be consistent. This year, motorcycles are added into the economic stimulus package, passed into legislation by the Barack Obama Administration, that offers tax deductions to buyers. This management tool helps the automobile maker to understand various forces which influence its success and establish a strategic path for enhancement. In addition, interest rates are historically low and women and younger riders are potential customers as their interests in bikes is growing.
