Blue Ocean Strategy is a business theory and approach developed by W. Chan Kim and Renée Mauborgne in their 2005 book of the same name. It is based on the idea that organizations can create new market spaces, or "blue oceans," by offering unique products or services that are not found in existing markets, or "red oceans," which are crowded with competitors vying for the same customers.
According to Kim and Mauborgne, blue ocean strategy is about creating value for both the company and the customer. It involves finding untapped market opportunities and creating value through differentiation and low cost. By doing so, a company can achieve both a competitive advantage and a higher price for its products or services.
One key aspect of blue ocean strategy is value innovation, which involves creating value for both the company and the customer through a combination of differentiation and low cost. This involves finding new ways to deliver value to customers that are not offered by competitors and that meet their needs at a lower cost.
Another key aspect of blue ocean strategy is the idea of eliminating or reducing the factors that drive industry competition. This can be achieved through the creation of a new value curve, which plots the factors that drive industry competition against the value that customers receive from a product or service. By eliminating or reducing certain factors, a company can create a new value curve that offers greater value to customers at a lower cost, thus allowing it to differentiate itself from competitors.
There are several tools and techniques that can be used to implement blue ocean strategy, including the "Four Actions Framework," which involves identifying and eliminating factors that drive industry competition, reducing factors that are not important to customers, creating factors that are unique and attractive to customers, and raising factors that are important but undervalued by the industry.
In conclusion, blue ocean strategy is a business approach that involves finding untapped market opportunities and creating value through differentiation and low cost. It is based on the idea of creating value for both the company and the customer and involves the use of tools and techniques such as the Four Actions Framework to implement this strategy. By following a blue ocean approach, organizations can achieve a competitive advantage and higher prices for their products or services, while also meeting the needs of their customers in a unique and innovative way.
Gulliver's Travels
Gulliver imagines the horse saying, Sblood, the notion of creating the bare backed beast with an animal who had held Mr. I know mu is Greek for the letter m, and moo is the sound cows make, but what's a moue? Nature has taught them to dig deep holes with their nails on the side of a rising ground, wherein they lie by themselves; only the kennels of the females are larger, sufficient to hold two or three cubs. For I have already told the reader how much I was pestered by these odious animals, upon my first arrival; and I afterwards failed very narrowly, three or four times, of falling into their clutches, when I happened to stray at any distance without my hanger. In the event that a marriage produced two offspring of the same sex, the parents would take their children to the annual meeting and trade them with a couple who produced two children of the opposite sex. This is the ideal we often set for ourselves as human beings. Is seized and carried by force into a Portuguese ship.
He was convinced as he afterwards told me that I must be a Yahoo, but my teachableness, civility and cleanliness, astonished him; which were qualities altogether opposite to those animals. To the Houyhnhnms, therefore, they were not better than the Yahoos, they were worse: the Yahoos at least had the excuse that they were not endowed with Reason. Gulliver recounts trying to explain deception to the Houyhnhnms, who only know how to speak the truth. He goes into a room in which scientist is trying to turn wine into water itself a prideful act that refers to the marriage at Gallilee. So that controversies, wranglings, disputes, and positiveness, in false or dubious propositions, are evils unknown among the Houyhnhnms. They don't need governments or politics or even philosophy, because once they determine what makes logical sense, they simply do it and don't argue about it.
Critically analyze Swift's Portrayal of the Houyhnhnms in part of IV Gulliver's
His Censure of those Travellers who swerve from the Truth. When dinner was done, the master horse took me aside, and by signs and words made me understand the concern he was in that I had nothing to eat. I was ordered to speak the few words I understood, and while they were at dinner, the master taught me the names for oats, milk, fire, water, and some others: which I could readily pronounce after him, having from my youth a great facility in learning languages. Only Divine Revelation could bring men back to the straight and narrow path of virtue. They are strong and hardy, but of a cowardly spirit, and, by consequence, insolent, abject, and cruel. A final indication that the Houyhnmns are not meant to be taken seriously occurs when the leader of the Houynhms visits Lilliput, where he visits the French Royal Society. They live by their own golden rule: Cultivate Reason, and be totally governed by it.
How do you pronounce Houyhnhnms? (From Swift's Gulliver's Travels)
The method of planting colonies. As these noble Houyhnhnms are endowed by nature with a general disposition to all virtues, and have no conceptions or ideas of what is evil in a rational creature, so their grand maxim is, to cultivate reason, and to be wholly governed by it. Houyhnhnms live up to seventy to seventy-five years, and they usually die of old age. They train their foals to become more physically fit by running up and down hills and stony ground, and they organize four races every year. When Gulliver attempts to explain humans to the horse, he exposes human errors and weaknesses.
In educating the youth of both sexes, their method is admirable, and highly deserves our imitation. Their society is so perfect, that indeed they have no concept of a lie, and thus no word to express the action. Does it mean short lived or fleeting? In the middle of these two extremes is a luke-warm Gulliver. Â That criticism does not go with the logical approach towards life, Houyhnhnms seem to be insensitive in understanding the complex character of a human being. The moral of the encounter with the Yahoos and the Houyhnhnms is that Reason alone might be enough for men if they would only use it properly. The curiosity and impatience of my master were so great, that he spent many hours of his leisure to instruct me.
Gulliver begins to explain the English constitution. They have no fondness for their colts or foals, but the care they take in educating them proceeds entirely from the dictates of reason. They are a people untarnished by the greedy, politically-motivated, or lustful intentions that Gulliver has observed in humankind. The embedded audio player requires a modern internet browser. In a way, Swift's portrayal of the Houyhnhnms shows that, as flawed as we are—as evidenced by Gulliver's experiences in Lilliput, Brobdingnag, and Luggnagg—a human utopia is not necessarily desirable either. At which times they would approach as near as they durst, and imitate my actions after the manner of monkeys, but ever with great signs of hatred; as a tame jackdaw with cap and stockings is always persecuted by the wild ones, when he happens to be got among them.
Gulliver’s Travels to the Country of the Houyhnhnm
Swift, however, never suggests that the Houyhnhnms stand for perfected human nature; on the contrary, they manifest innocent human nature. Reason was not enough for the Houyhnhnms. His great Improvement in Virtue, by conversing with them. This is not a euphemism, for the Houyhnhnms cannot say the thing that is not. You should visit As I ought to have understood human nature much better than I supposed it possible for my master to do, so it was easy to apply the character he gave of the Yahoos to myself and my countrymen; and I believed I could yet make further discoveries, from my own observation. However, I once caught a young male of three years old, and endeavoured, by all marks of tenderness, to make it quiet; but the little imp fell a squalling, and scratching, and biting with such violence, that I was forced to let it go; and it was high time, for a whole troop of old ones came about us at the noise, but finding the cub was safe for away it ran , and my sorrel nag being by, they durst not venture near us. Here likewise the regulation of children is settled: as for instance, if a Houyhnhnm has two males, he changes one of them with another that has two females; and when a child has been lost by any casualty, where the mother is past breeding, it is determined what family in the district shall breed another to supply the loss.
The food of the Houyhnhnms. Gulliver is also a Yahoo, but it takes him and his new equine master some time to realize this fact. The truth had to be revealed even to a Houyhnhnm. When Gulliver returns to England at the end of Gulliver's Travels, he finds the smell and look of his countrymen intolerable. His passions naturally inclined him toward vice, and his reason, so far from bringing him out of his vicious ways, led him even further into error. I here take a final leave of all my courteous readers…to apply those excellent lessons of virtue which I learned among the Houyhnhmns; to instruct the Yahoos of my own family, is far as I shall find them docible animals; to behold my figure often in a glass, and thus, if possible, habituate myself by time to tolerate the sight of a human creatures….
