Intro to mass media. Introduction to Mass Media 2023-01-05

Intro to mass media Rating: 8,4/10 952 reviews

The BCG (Boston Consulting Group) matrix is a tool used by companies to evaluate their business units or product lines based on two dimensions: relative market share and market growth. The matrix divides the business units or product lines into four categories: stars, cash cows, dogs, and question marks.

Stars are business units or product lines that have a high market share in a growing market. These units or lines generate a lot of cash and are considered the main growth drivers of the company.

Cash cows are business units or product lines that have a high market share in a mature market. These units or lines generate a lot of cash, but they do not contribute to the growth of the company.

Dogs are business units or product lines that have a low market share in a mature market. These units or lines do not generate much cash and do not contribute to the growth of the company.

Question marks are business units or product lines that have a low market share in a growing market. These units or lines may have potential for growth, but they require a lot of investment to catch up with the competition.

Now, let's apply the BCG matrix to Reliance, a diversified conglomerate company in India.

Reliance has several business units and product lines, including telecommunications, retail, petrochemicals, and energy.

The telecommunications unit, Jio, can be considered a star. Jio has a high market share in the growing telecommunications market in India and has been a major growth driver for Reliance.

The retail unit, Reliance Retail, can be considered a cash cow. Reliance Retail has a high market share in the mature retail market in India and generates a lot of cash, but it does not contribute much to the overall growth of the company.

It is difficult to classify the petrochemicals and energy units as either dogs or question marks because these industries are subject to fluctuations in demand and prices. However, the petrochemicals unit may be considered a cash cow due to its high market share and cash generation, while the energy unit may be considered a question mark due to its low market share and potential for growth.

Overall, the BCG matrix can help Reliance identify its growth drivers and allocate resources accordingly. It can also help the company make strategic decisions about which business units or product lines to invest in and which ones to divest.

Introduction To Mass Media

intro to mass media

They tend to be more vulnerable. . In The Free Dictionary. The model has four main points. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers.

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Introduction to Mass Media

intro to mass media

Elite group is knowledgeable enough to think critical. It was the first technology that was designed to reproduce sound recordings Cecil, 2013, p. Content Accuracy rating: 4 Often in a textbook for media and society or media history, one can see the author's world view shining through - is capitalism too much for media? The information discussed is more current than most of the information cited. Cultural Relevance rating: 2 There is not much focus on the significance of culture. Share this: Facebook Facebook logo Twitter Twitter logo Reddit Reddit logo LinkedIn LinkedIn logo WhatsApp WhatsApp logo As shown in An Introduction to Mass Media , newspaper was the first mass media available to deliver news and information from 1690 until the introduction of radio in 1920. The question bank provided as part of this textbook is a treasure box! Content Accuracy rating: 5 The content is well-sourced throughout with a list of references at the end of each chapter. It results the same thing in 1 Malaysia concept.


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Introduction to Mass Communication

intro to mass media

Make sure you are thorough in your research. Streaming services and online journalism overall are two areas that I have noted to update and reference in nearly every chapter. Interface rating: 2 The book is a standard PDF with links. Media: Television Due to the advancement technology, there are almost every households own at least one television in home. Listening to internet radio is also one of the reason why radio is so accessible nowadays.

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Intro to mass media blog.sigma-systems.com

intro to mass media

Boston: Pearson Allyn and Bacon. The Chapter 2 rundown on both sides of media theories and summary of research methods was well-done. These chapters contextualize the various media with standard accounts of their historical development. For instructors, SmartBook 2. Users hoping for lots of interactivity are going to be disappointed. I realize this would be a large undertaking to create and connect the links.

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Intro to Mass Media Final Exam Flashcards

intro to mass media

Grammatical Errors rating: 5 I noticed some minor typos, but nothing that reflects poorly on the high level of discourse and mechanical aspects of the text. The discussion questions allowed multiple themes and schools of thought to be explored by the students. No errors were found. . Especially in a field like media studies, it makes this book unusable in its entirety.

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Understanding Media and Culture: An Introduction to Mass Communication

intro to mass media

Most URLs are live links. . The layout is somewhat visually plain, compared to many websites and even many traditional textbooks with more graphically elaborate designs, but the simple layout is easy to negotiate. Comments This is an excellent and comprehensive text for intro students that includes important historical moments and thorough coverage of main concepts and theories in the field, with a diverse set of moments and examples. Images, charts, and figures all fit well with the text. Objectives: By the end of the course, students will be able to: 1. There are times e.

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Introduction to Mass Media Course Outline 2022

intro to mass media

Consistency rating: 4 The book pulls from multiple approaches to researching and discussing media and culture. The author does a nice job weaving these approaches into a consistent conversation about media, but different approaches to studying media could be more forwardly discussed within the text. Grammatical Errors rating: 5 The book is well written and free of any gratuitous errors. . They are quite helpful, as are the summarizing sections at the ends of each chapter. Consistency rating: 5 The text is consistent in format, terminology, framework, and tone.

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Introduction to Mass Media/Introduction

intro to mass media

My only thought, and it's just an opinion, is: Chapter 2 on Media Effects should be moved to Chapter 14, so it comes after the major media categories and then the economics of the media, and just before the ethics and law of media. Radio reached the senior citizens more than young people. The text could also use an update in images and examples to include diverse representation and to further communicate the role of culture, diversity, and representation in communication and mass media. Chapters are self-contained, and readers could easily select sections of the book to read without losing clarity. Television constituted a revolutionary change from radio, but its introduction was not as chaotic as that of radio, for an institutional framework already existed.

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An Introduction To Mass Media Media Essay

intro to mass media

Display features are presented quite distinctly and effectively throughout and should present readers with not distractions or confusion. Table of Contents: 1. From radio to media and democracy, the lessons are thorough and contain useful and important information. That said, the book lacked the visual engagement used by many media and society texts to capture and maintain the interest of today's students. Comments I love this book and it is on-par with many others I have reviewed for my Introduction to Mass Communication class.

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