Lakme is a leading cosmetics and beauty brand in India that has been around for over five decades. The brand is known for its wide range of high-quality makeup, skincare, and haircare products that cater to the needs of Indian consumers. Over the years, Lakme has developed a strong marketing strategy that has helped it gain a significant market share and establish itself as a trusted brand in the cosmetics industry.
One of the key elements of Lakme's marketing strategy is its focus on innovation. The brand is constantly introducing new products and formulations that are tailored to the needs and preferences of its target audience. For example, Lakme has launched several successful product lines such as its 9 to 5 range of long-lasting makeup, which has been extremely popular among working women.
In addition to introducing new products, Lakme also invests heavily in research and development to ensure that its products are of the highest quality. The brand has a team of experts who work closely with dermatologists and other healthcare professionals to develop products that are safe and effective for use.
Another key element of Lakme's marketing strategy is its emphasis on customer engagement. The brand uses a variety of channels to reach out to its customers, including social media, in-store promotions, and online marketing campaigns. For example, Lakme regularly holds beauty workshops and events, where customers can learn about the latest trends and techniques in makeup and skincare. These events not only help to educate customers, but also create a sense of community and build brand loyalty.
Lakme also places a strong emphasis on building partnerships and collaborations with influencers and celebrities. The brand has worked with several well-known figures in the fashion and beauty industry, such as Kareena Kapoor and Sonam Kapoor, to promote its products and create buzz around its launches.
In summary, Lakme's marketing strategy is centered around innovation, research and development, customer engagement, and partnerships. These efforts have helped the brand to build a strong reputation and position itself as a leading player in the cosmetics industry in India.
History & Marketing Strategies of Lakme Brand
It is quite active even on social media via the Lakme Fashion Week page. The name of the company is derived after the French Opera Lakme, which is the French form of Lakshmi, who is known for her good looks and beauty. How It All Stated There is a very interesting story on how Lakme started. Segmentation, Targeting, Positioning — LAKME Marketing Strategy Lakme has worked with groups of customers, such as individual customers as well as professionals in its network salon, and the diverse needs of its customers in the fields of hair care, beauty Cosmetics, Make-up, and skincare form a basis for the segmentation. It has vast distribution channel that includes twelve hundred sales outlets with beauty advisors. Brand equity — LAKME Marketing Strategy Lakme emphasizes the sensuality of the clients and provides them with the chance to express themselves and help them realize who they are. Its products ranges to a wide variety of personal care items including skin care, cosmetics, grooming services and it is now a subsidiary of HUL.
Marketing Strategy of LAKME
Lakme Cosmetics was established in 1952 by Mr J. Website: LAKME Competitors Competitors: M. The Manufacture brand markets and sells beauty and cosmetics products all over the world and is the most popular selling cosmetics brand in India dia. In the brand trust report, the brand has been ranked 36 th in India most trusted brands list. Through tremendous endorsements, advertisements and innovations it has a large and loyal customer base. The brand aims to focus more on skin care and colour cosmetics, due to which it attracts the age group of 35-55 years. Lakme also has a bridal stylist website, which has styles to inspire brides with bridal beauty, fashion, inspirations, healthy options and wedding extras.
Marketing Mix Of Lakme
As a result of its customer-friendly pricing strategy and approach, the company has experienced success both in terms of products and efficiency. Lakme Salon - which offers show stopping collection, runway menu, salon offers, franchise options, teaching academy, gift cards, loyalty programs, salon locators, etc. Tata to cater the needs of Indian women and avoid them from buying international brands. So what is the Marketing Strategy of LAKME? The contest was a good medium to give every user access to a glimpse of a new line. To stay ahead of its competitors and also sustain the competition, Lakme also started its online e-commerce portal.
LAKME Marketing Strategy
It is associated with FMCG industry and deals in personal care products. Celebrity Endorsement of Lakme Lakme Campaigns The business model of Lakme also rests on some specific campaigns that play a big role in making the brand a household name. One can also shop Lakmé products from supermarkets, hypermarkets, convenience shops and beauty shops. The company known as the Inform of Lakme Lever Private Limited LLPL holds about 360 salons, where 300 are franchised ones and 60 salons are owned and controlled by LLPL. About Lakme Lakme was the first Indian beauty brand to launch its cosmetics in India. The hair category includes services related to colour, extensions, care, form, styling and textures. The Target Segment The brand has grabbed the attention of the youth and the upper or upper middle societies through its network salon by efficient professionals and experts.
