Marketing strategy of titan watches ppt. 36025046 Ppt on Marketing Analysis of Titan Watches in Guwahati 2022-12-15

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A marketing strategy is a plan that outlines a company's efforts to reach its target market and achieve its marketing objectives. It guides the allocation of resources, including time, money, and personnel, to the most effective tactics and channels. In this essay, we will examine the marketing strategy of Titan watches, a leading brand in the Indian watch industry.

Titan watches was launched in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. The company has since grown to become one of the largest and most recognized watch brands in India, with a strong presence in both the domestic and international markets.

One of the key elements of Titan's marketing strategy is brand positioning. The company has positioned itself as a lifestyle brand, offering a wide range of watches for men, women, and children in various styles and price points. This allows the company to appeal to a diverse customer base and meet the needs of different segments within the market.

Titan has also focused on building a strong brand image through effective branding and advertising campaigns. The company has used a variety of channels to reach its target audience, including print and electronic media, outdoor advertising, and social media. One of the key elements of Titan's advertising strategy has been its use of celebrity endorsements, with popular actors and sports personalities appearing in its advertisements.

In addition to traditional marketing channels, Titan has also embraced digital marketing and e-commerce to reach a wider audience and engage with customers online. The company has an active presence on social media platforms such as Facebook and Instagram, and has developed a robust online store where customers can browse and purchase watches from the comfort of their own homes.

Another key element of Titan's marketing strategy has been its focus on customer service and satisfaction. The company has established a strong network of authorized dealers and service centers across the country, enabling it to provide timely and efficient service to customers. In addition, the company has invested in customer relationship management (CRM) systems to improve its ability to understand and respond to customer needs and preferences.

Overall, Titan's marketing strategy has been effective in building a strong brand and attracting a loyal customer base. By offering a wide range of products, leveraging traditional and digital marketing channels, and prioritizing customer satisfaction, the company has been able to achieve strong growth and success in the Indian and international watch markets.

Marketing Strategy Of Titan Watches

marketing strategy of titan watches ppt

Time to be multi-faceted, just like Titan! Titan has set an example for the others for achieving phenomenal success within a very short period of time through a dynamic marketing strategy. Produced indigenously after four years of research and development, the Titan Edge has a total thickness of 3. The current chairman of this watch giant is Vikram Kapur and the company has its headquarter in Bengaluru, India. It follows different positioning strategies; these strategies can also be analyzed as given below: 4. As Magic in gold and bicolour look, the 'Regalia' range represents the essence of dress-wear.

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36025046 Ppt on Marketing Analysis of Titan Watches in Guwahati

marketing strategy of titan watches ppt

Hence, the market has become customer centric. It also shows the relationship to competitive brands. The idea was to make watches that would be seen as style and fashion accessories rather than just utilitarian devices. As the research has should that 86% of consumers wear a watch, were 40% only buy a new watch when their old watch is broken. A brand ambassador will help to make the watch a desirable accessory amongst women.

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(PPT) ANALYSIS OF TITAN WATCHES

marketing strategy of titan watches ppt

From the above information we can easily understand that consumers buying more of Titan wristwatch. Watches were perceived as a onetime buy and consumers seldom owned multiple watches. Of Respondents out of 50 1 2 4 46 Survey Analysis: Brand Ambassador of Titan Aamir Khan is the brand ambassador of Titan since 2004. This study will help to understand the gap in its communication strategy regarding brand repositioning exercises and the further measures to be taken for effective marketing communications. This is why it is critical for a brand to be well positioned and uniquely differentiated. Then I conducted a consumer awareness survey on brand repositioning strategies undertaken by Titan watches in recent times.

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Project on Marketing Strategy of Titan Watches

marketing strategy of titan watches ppt

As a result positioning or product of a company find one to keep further distance itself from competitors which is based on list of items, but very importantly in six key :, Distribution, Quality, Attributes, Product, Price and Usage Occasions. The Raga and Silver Raga collection is elegant, delicate and feminine with each piece truly unique. When a company perceives the market as a demand curve, the purpose is to down stretch or up stretch in this curve. PRICE: As achieve our marketing our marketing objectives, we can do some change in the pricing. Titan was positioning itself as a fashion accessory rather than a time keeping device.

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project

marketing strategy of titan watches ppt

Increase in the cost and high risk related with launching a new brand that is a part of brand reposition. . Consumer Perception Of New Campaign No. Next, he is seen chasing the shadow of an aircraft on a beach, then, sitting beside a truck driver, in the middle of nowhere, with a trail of chassis trucks behind him. Technological changes: The new marketing innovation can bring a drastically changes in the marketing activities of the company. The company successfully leveraged this to penetrate the market.


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MARKETING STRATEGY OF TITAN WATCHES

marketing strategy of titan watches ppt

I am really looking forward to the exciting days ahead with the iconic brand Raga, which embodies beauty, sensuality and femininity with great creativity. Brand reposition has received very importance in the marketing literature and mostly been treated as a variation of brand positioning. Consistent with prior expectations, interest in Google Glasses and smart watches was associated with an innovative personality. The downturn in the UK economy is unlikely to show reversal in 2009, and this will continue to affect all areas of consumer spending. They is as follow.

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"TITAN" Titan watches

marketing strategy of titan watches ppt

In recent times, consumerism has undergone a sea change. Reposition direction is often decided as to what a company wants to achieve. High class: Titan offered Aurum and Royale in gold watch range. TITAN RAGA Titan has made its presence in the ladies watch segment. Second Segment:For this segment also, watch is all about fashion but price does matter to them.

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Extensive Marketing Strategy of Titan Watches

marketing strategy of titan watches ppt

Keyword: Google Glass; smart watches; fashion attentiveness; prior technology use; innovative personality; gender This analysis highlight that female consumers have adopted masculine values as a result of societal development towards equality between the genders, which is reflected in the current female fashion trends. Analysis Stage:In this the researcher applies factor analysis to the data to remove highly correlated variables then apply cluster analysis to create specific number of maximally different segments. The appointment of Aamir Khan as brand ambassador for the Titan brand was seen as an attempt to broad base the appeal of the Titan brand. Liberalisation in 1992 and removal of quantitative restrictions due to WTO has opened the doors for many the Indian market viz. To widen base, Titan created new segments and increasingly focusing on segments individually. Fastrack is its most-followed page on social media and creates a digital short term campaign around festivals and other latest happenings in the country.

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Marketing Strategies of Titan brand

marketing strategy of titan watches ppt

There is also a visible relation between price and quantity aspects. As the company is using celebrities or superstars that is Amir Khan for the Titan watches. It also manufactures dashboard clocks as OEM to car manufacturers in Europe and America. Developing the brand positioning platforms Phase IV. Some analyst argues that to successfully reposition a established brand name is almost impossible because repositioning of a brand can make the most loyal customer to switch brand. To show the aspirations of children, a young girl was shown staring at an object and, later in the frame, you see the object is a butterfly the girl wants to fly. These 1142 Time Zones located across 89 towns which offer its customer the complete watch shopping experience.

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Marketing Strategy Of Titan Watches

marketing strategy of titan watches ppt

The company trying hard to convert its weakness into strengths and threats into strengths and threats into opportunities by bring revolution in the product style, model, features, pricing policy, product quality, etc. Talking more about its digital marketing approach, the company has swiftly adapted to changing customer patterns and promotes accordingly. The starting point of my information gathering has been the secondary sources such as internet, books, and journals and so on. The Raga and silver Raga collection of style, delicate and feminine with each piece unique truly. Have you seen the new campaign of Titan? In 2005, the launched its second Jewellery brand, GoldPlus, for capitalizing on the opportunity in small towns and rural India. To find the market shares of Titan Industries in Guwahati.


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