Metabical pricing packaging and demand forecasting. (PDF) Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight 2022-12-17

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Metabical: Pricing, Packaging, and Demand Forecasting for...

metabical pricing packaging and demand forecasting

Prior to its final approval by the FDA, its senior director of marketing, Barbara Printup, plans for the product launching and must come up with critical decisions. Section one should detail the problems and the decisions that Barbara Printup will need to make. But what impact has this had on the weight of Americans? What impact does your pricing decision have on profitability? This model also in theory will capture a small % of the target market in relation to the other models which makes it very difficult to attain a positive ROI. Order Management Systems 7. We will utilize print ads in leading medical publications journal of the American medical association and interactive ads adjacent to online physician resource information PDR to raise awareness about the drug and its benefits. You may attach in a separate file the spreadsheets used to support your decisions. A forecast is classified by the future time horizon into three categories.


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Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug

metabical pricing packaging and demand forecasting

Since most insurance companies do not cover weight-loss medications, price has a direct impact on the sales forecast. If you had to estimate the demand for this product, how would you go about it? The Lowest pricing structure was chosen because the population chosen was very general and may contain a large percentage of people who are price sensitive. You should be ready to provide substantive and helpful responses to help others understand this case. What does the competition offer? To get the most out of each demand scenario the most optimal pricing structure was applied to each. Calculate the forecasted demand for first five years in units.

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Metabical

metabical pricing packaging and demand forecasting

In such a case you would need to go to the people responsible for the numerator current assets and require that they reduce their current assets or you would need to go to the people responsible for the denominator current liabilities and require them to reduce the current liabilities — or you could do both. Moreover, Orlistat made it difficult for the body to absorb fat, but its side effects included kidney stones, and liver damage etc. It was now nine months from launch, and Printup was eager to finalize her launch plan in anticipation of the FDA's formal announcement of approval. All ratios consist of a numerator and a denominator. Calculate the forecasted demand for first five years in units. You will discuss the first case in this discussion forum and the second case in the writing assignment for week four. In this case Barbara Printup has several variables that need to be addressed in order to accomplish a successful rollout forecasting demand which depends on pricing and packaging.

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Metabical: Pricing, Packaging, and Demand Forecasting

metabical pricing packaging and demand forecasting

A nationwide survey can be carried out so that all market segments are covered. This first Metabical case is similar. What are the advantages and disadvantages of each strategy? Transportation Scheduling Systems 4. This first Metabical case is similar. According to a 2007 marketing survey it was determined that women 10% more women than men are dissatisfied with their current weight, 20% more women than men visited a healthcare provider for a yearly physical, 15% more women than men want to change their behavior to live a healthy lifestyle, 30% more women than men failed to lose weight in the past 5 years, 30% more women than men were dissatisfied with current weight loss options on the market. Her decision must put into consideration long term profitability and the desired ROI.

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Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight

metabical pricing packaging and demand forecasting

A mix of Print media, television, radio and online advertising will be exploited to reach most of the target market. It is important to maintain a healthy lifestyle and diet when taking Metabical; this is important to understand in order to have successful weight loss with Metabical. Other than these, the rest of the Over-the-Counter solutions, such as hoodia, green tea extract etc. The prescription nature of the product justifies the high tier of pricing as well as the coveted FDA approval. How does Metabical compare to current weight-loss options? You may ask questions about what you do not understand and you may ask for clarifications from the class. Make sure you supply evidence to support your recommendations.

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(PDF) Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight

metabical pricing packaging and demand forecasting

So what we recommend is to divide the treatment in three, so the package would be sold as a monthly treatment. The importance of Demand Forecasting arises from out of the objectives served by it. On the other hand, Metabolic was considered to be the first drug specifically accepted by the FDA to fulfill the needs of millions of individuals who wanted to deal with moderate, weight-loss issues. The updated Teaching Note features a new section that provides insights for teaching the case in an undergraduate classroom. According to the CSP study, one pricing strategy is also identified in this case study which proves to be beneficial for the consumers as well as the company in terms of sales and profitability. What package size would you recommend? What Metabical Case Section B Group4 Essay Metabical Case: Pricing, Packaging and Demand Forecasting Case Brief Demand Forecasting Packaging and Count Decision Pricing Strategy Introduction of new weight loss drugMetabical What is the expected demand? We anticipate that other demographics will also purchase the product, and this is a major consideration in the ensuing years in what the final evolution of the product will be. What package size would you recommend? Scenario 2 Chosen Scenario The Second Strategy is more aggressive which takes the US population 209 million and takes 34% of its who are overweight which comes out to 71.

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Metabical pricing packaging and demand forecasting solution Free Essays

metabical pricing packaging and demand forecasting

If I had to estimate the demand of this product, I would do extensive market research identifying the quantity of obese individuals in the United States. You may ask questions about what you do not understand and you may ask for clarifications from the class. Her final recommendations must consider long term profitability and meet the company's desired return on investment. Typically, you will need to read through the case several times. Tracking and control after the launch is a key component to a successful venture for Metabical. Next 12% which is the target for Metabical is taken out which comes out to 8.

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Metabical

metabical pricing packaging and demand forecasting

Both Metabical cases focus on Barbara Printup, the senior director of marketing, as she determines how to manage the upcoming launch of a new diet supplement called Metabical. The problem with this scenario is that the ROI seems to little high when management is only expecting a 5% ROI. Being overweight is a serious health concern that leads to life threatening diseases, judgment from society and an overall lower quality of life. As you read through the case for the first time there are several issues you should focus on: How does Metabical compare to current weight-loss options? Online Advertising is effective for targeting the specific target market of women who are searching for weight loss supplements and are of age 35-65. What pricing strategy approaches would you suggest Printup explore? Oracle 11i ERP or Enterprise Resource Planning software provides and cover variety of essential Premium Enterprise resource planning Customer relationship management Supply chain management Demand Forecasting Objectives Importance of Demand Forecasting Demand forecasting is an inseperable part of a modern day business management. You will discuss the first case in this discussion forum and the second case in the writing assignment for week four.

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Metabical Pricing Packaging and Demand Forecasting for a New Weight Loss Drug Case Study Solution and Case Analysis

metabical pricing packaging and demand forecasting

How does Metabical compare to current weight-loss options? The analysis should be several well-developed paragraphs and should be divided into two sections. This is the cumulative Premium Forecasting Future Prediction Demand Forecasting Answers:- Technologies in SCM:- 1. You may need to use the Excel spreadsheet that came with this case. There were two different categories of Prescriptions drugs named as appetite suppressants and fat-absorbing blockers. Marketing Communications Metabical is a unique product to market since a message must be conveyed to the end user as well as health care providers who recommend and write prescriptions doctors. A Case Preview is an optional, customizable resource that provides students with a lens through which to consider the case, including a snapshot of the case situation and key questions to consider.

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