Further, the report found about the company Nando's which is a top most restaurant and wants to expand in Portugal. From the research, it's analysed that Integrated Marketing Communications brings awareness about food in people of the country. Maxis Marketing Strategy 1706 Words 7 Pages 2. . This all planned strategy helps in promoting their existence food and also new dishes which is based on culture behaviour and new customers wants. Then they are trimmed for excess fat and marinated in Peri-Peri sauce for 24 hours for the amazing taste.
Cases where more resources are spent than what was planned should be avoided Kotler and Armstrong 78. Once skilled workers are recruited, they should be trained to understand what is expected of them. . . . Packaging design can contribute to increased sales and is a vital part of the marketing strategy. .
. Whereas, the opportunities and threats are generally related from external environment of organization. . . .
. . The conclusion is that the cost of goods and services is more expensive. It is common to find cases where there is a complete breakdown in communication because a client cannot understand any of the languages spoken by the staff. In addition to that, costs might be compared to known or supposed advantages in order to identify value-added and non-value added actions. Nandos is known as the home of legendary grilled peri peri chicken. .
Therefore there must be some resources and capabilities in an organization that can facilitate the competitive advantage to company. . However, all of the information provided is not reliable and relevant. Weaknesses Admitted inability to provide quality service. If a user has listed a current address on their profile, they may see ads targeted to that location, regardless of where they are currently located. In addition to this, it is found that Customer Based Brand Equity Model, has built up powerful image in the Portugal market.
The firm has made a successful entry into the Dubai market as part of its expansion strategy. Nandos recognized its competitors like ChickenLicken and KFC which brought about adding a turn. The company, just like other multinationals in the region, has been keen on hiring employees from Europe, North America, India, China, the Middle East, and Africa to ensure that they help in developing a wide range of products to meet the diversified tastes and preferences of the patrons. Then, a very careful reading should be done at second time reading of the case. Products The primary factor in the marketing mix is the product that a firm offers to its customers. . Pizza Hut delivers food of medium quality, and the prices of the foods are reasonable.
. . Price setting and pricing strategy. Rising sale of substitute goods. I interviewed some crowd to judge about their experiences in nandos and according to the people it was one of the best restaurants experience for them.
. . The management of this firm should also be keen on managing disruptive technologies. This value may create by increasing differentiation in existing product or decrease its price. The main chicken course ranges from R50 to R150 however, the price range differs within countries due to the different amount of disposable income and the labor cost along with raw materials in each country. . There is lack of product innovation as the same menu is being used from a long time.