Gulliver's Travels, written by Jonathan Swift in 1726, is a satirical novel that uses the fantastical story of a man's travels to different lands to comment on the society and politics of Swift's time. Through the character of Lemuel Gulliver, Swift pokes fun at the behaviors and customs of the people he encounters and presents a satirical view of human nature.
One of the main targets of Swift's satire in Gulliver's Travels is the political climate of Europe in the early 18th century. The Lilliputians, for example, are a small and petty society that is constantly at war with their neighbors, the Blefuscudians, over trivial matters such as which end of an egg to crack. This is a clear commentary on the constant state of conflict and territorial disputes that plagued Europe at the time. Similarly, the giant inhabitants of Brobdingnag are depicted as being far more rational and civilized than the Europeans, suggesting that Swift saw the societies of his time as being overly focused on power and conquest rather than on the well-being of their citizens.
Another aspect of society that Swift satirizes in Gulliver's Travels is the inherent pride and vanity of human beings. The Laputans, for example, are a society of intellectuals who are so consumed by their own theories and ideas that they are completely out of touch with reality. Their obsession with abstract thought and their disregard for practical matters is meant to be a commentary on the intellectual elite of Swift's time, who he saw as being overly concerned with their own status and reputation rather than with the needs of society as a whole.
In addition to these broad themes, Swift also uses Gulliver's Travels to mock specific aspects of 18th century society, such as the emphasis on etiquette and social status. The Houyhnhnms, a race of intelligent horses, are portrayed as being much more civilized and rational than the humans they encounter, and they view the latter's obsession with status and appearance as childish and foolish. This is a clear commentary on the shallow and superficial nature of society at the time.
Overall, Gulliver's Travels is a satirical work that uses the story of a man's travels to different lands as a means of commenting on the flaws and shortcomings of 18th century European society. Through the character of Gulliver, Swift pokes fun at the petty politics and superficial concerns of the people he encounters, presenting a scathing critique of human nature and the society in which he lived.
HOW TO WIN CAPSIM 2021: Pharmasim 2020
Volume discount and promotional allowance are factors for indirect channels as well, so we will use this information in our marketing mix with regards to promotion. Side Effects: Offer products that minimize negative side effects, such as removing alcohol content to gain more physician recommendations. Also, minimal side effects is an appealing attribute of our medication. Pharmasim is a completely interactive, user-driven simulation which allows teams to work within the over-the-counter OTC medicine industry, driving marketing strategy in a market littered with competitors and constantly shifting consumer trends. The fact that Allround has a strong reputation in the market place due to the product effectiveness allows Allround to maintain a higher price than its competition. For Allround's advertising in regards to positioning, we will continue to increase the advertising budget.
If you spend time reading the key reports from the game, about 20 reports, you can get 10% more winning the game. Again, this is important, support high sales order, in this case, the second and the fourth. TIP: add new product in Cough Total market share is the 2nd top, 23. For Allround, these high-volume sales channels are grocery stores and chain drug stores thus far. Factors also used to determine the price positioning of Allround will also include our competition's pricing, customer satisfaction, and overall brand awareness. The advertising message for new products will be informative, seek to help customers form a preference for the new product, and reassure customers that the new product is as good as Allround Though advertising strategies vary for Allround, line extensions and new products, we will use the same channel decision strategy for all products.
The promotional allowance for Allround consisted of 13% Independent Drugstores, 20% Chain Drugstores, 20% Grocery Stores, 20% Convenience Stores, 15% Mass Merchandisers and 18% Wholesalers. Our promotional allowance consisted of 10% Independent Drugstores, 18% Chain Drugstores, 17% Grocery Stores, 18% Convenience Stores, 12% Mass Merchandisers and 15% Wholesalers. We believe that this strategy will help us achieve higher unit sales, as we will entice the channels to buy at the larger volumes as they will benefit from a larger discount. KEEP MOVING FORWARD TO WIN THE NEXT ROUNDS WITH TOP SALES, PROFIT AND STOCK PRICES. The good thing is your brand Allround is selling well in Cold segment, with 40% market share The bad thing is it is not selling at all in other three segments, Cough, Allergy and Nasal.
Thus, by producing an allergy product we would have an advantage over our biggest competition. We were able to effectively complete this with each of our products. One of the key to win competition is setting Price for each product. Another factor we noticed when analyzing the market research was an interest in the effectiveness of the product. By including both young and mature families in our target market, we believed we would see an increase in usage. The team will pay close attention to the formulations offered before introducing these to the market place, scrutinize the ingredient type and amount of medication in each, and assess the risk associated to the potential regulation of the product. Both competitors produce a 4-hour allergy capsule; Allstar will create an allergy remedy in the form of a 4-hour allergy capsule see Appendix B.
This was another significant variable we analyzed when identifying our target market. Tip: Keep focus on Allround, can modify to add more function, eg. Nasal In rounds 7-8 will reform Allround to add more functions or increase benefits eg Allergy The key is to gain high sales and net income. As Allround is in the mature stage, we will take advantage of the consumer loyalty and try to maintain an optimum price to reap benefits from this product line to help with the financing of other product introductions. In case any user is found misusing our services, the user's account will be immediately terminated.
And you can notice that, total sales of other three segments, cough, allergy and nasal is about 40% total market share, with also similar growth rate of Cold segment. Throughout the course, we turned in bi-annual reports to our instructor, providing 20+ pages of metrics, competitive situational analysis, target market evaluation, and goals for the next period along with our recommended strategies to achieve them. Marketing Management 4th ed. Save up to 80% versus print by going digital with VitalSource. Our product formulation: analgesic, antihistamine, decongestant, cough suppressant and alcohol see Appendix A. The simulation covers a time-span of up to 10 periods, so students can observe both the short-term and long-term effects of their decisions.
The website does not provide ghostwriting services and has ZERO TOLERANCE towards misuse of the services. Product Differentiation: Multi-symptom solution compared to competitors, such as, Besthelp 4. When a channel segment is experiencing growth, we will increase the amount of sales force present at these locations. If you still need free support for rounds 1-2 after reading, email: You will manage a company: Allstar. During this period, we introduced a line extension, Allright, a 4-hour allergy capsule. While Allround is a leader in brand awareness and brand most frequently purchased, there are direct competitors to Allround. Because Allround is a leader in the market with heightened brand awareness and consumer confidence, the relationship with Allround can be used to our advantage.
Because our customers view our product as effective in regards to cold symptoms, we can increase the price a bit to reinforce the notion that Allround may be a little more expensive but overall, it is worth the slightly higher price. Our outlined marketing plan will work to strengthen these relationships and allow for a dialog with the channels that will be invaluable for our organization. We will emphasize the following four key areas: 1. Allround has a moderately high retention rate among its consumers. Since products offered are at different stages of the product life cycle, we will position the pricing appropriately for each product. And for busy instructors, some assignments can be automatically graded! The Digital and eTextbook ISBNs for PharmaSim Simulation Access Code are 978-1-885837-60-8, 9781885837608, 1885837607 and the print ISBNs are 9781885837608, 1885837607.
B Situation and Environment Analysis SWOT Analysis Strengths - Allround has the highest brand awareness of any other competitor. Note: Your brand Allround is good product, can generate good sales and profit. To review the performance of Periods 1 through 8, see Appendix E. An increase in price of 3. It will also be used to highlight the relationship the product has with Allround.
The Allstar team needs to reassess the strategy and approach each period based upon competitor information while maintaining the long-term strategic objectives. Note to increase total number by checking competitors' sales forces. For psychographic considerations, the interests and opinions of the target market were considered. D Target Market Prior to determining the best way to market our product, we needed to identify our target market of consumers. For the most part, we will use a pull strategy for Allround as the product is in the mature lifecycle and we need to continue to advertise and contribute funds to the consumer promotion budget using trial sizes, coupons, points of purchase, and co-op advertising. To obtain the projected increases, we will allocate more funds toward advertising, promotion and obtaining prime shelf space.
