A marketing plan is a crucial part of any business strategy. It outlines the actions a company will take to reach its target audience, promote its products or services, and achieve its marketing and sales goals. Reebok, a leading global athletic footwear and apparel company, is no exception. In this essay, we will discuss a hypothetical marketing plan for Reebok.
First, let's consider the target audience for Reebok. As an athletic brand, Reebok's primary target audience is likely to be individuals who are interested in fitness, sports, and an active lifestyle. This could include professional athletes, amateur sports enthusiasts, and people who regularly engage in physical activity for health or leisure. Reebok may also want to target specific age groups, such as younger consumers who are interested in trendy and fashionable athletic wear, or older consumers who value comfort and functionality in their athletic shoes and clothing.
Next, let's consider the marketing channels that Reebok could use to reach its target audience. Some potential channels for Reebok could include:
Social media: Reebok could use social media platforms like Instagram, Facebook, and Twitter to engage with its target audience, share brand content and products, and drive traffic to its website. Social media is a particularly effective channel for targeting younger consumers, who are more likely to be active on these platforms.
Sponsorship and partnerships: Reebok could leverage its brand by partnering with sports leagues, teams, or individual athletes. This could involve sponsoring events, creating co-branded products, or featuring athletes in marketing campaigns. Sponsorship and partnerships can help Reebok reach a wider audience and build brand credibility and awareness.
In-store and online marketing: Reebok could use in-store displays, signage, and other marketing materials to promote its products and drive sales at brick-and-mortar retail locations. Reebok could also use email marketing, online banner ads, and other digital marketing tactics to reach consumers online.
Public relations: Reebok could use public relations tactics, such as press releases, media appearances, and influencer partnerships, to build brand awareness and reputation. This could involve showcasing new products, highlighting company initiatives or philanthropic efforts, or telling brand stories that resonate with consumers.
In addition to these channels, Reebok could also consider using traditional advertising methods such as television, radio, and print ads to reach its target audience.
Finally, let's consider the specific marketing campaigns and tactics that Reebok could use to achieve its marketing and sales goals. Some potential campaigns could include:
New product launches: Reebok could use marketing campaigns to promote new products, such as the release of a new line of athletic shoes or clothing. These campaigns could include online and offline advertising, social media promotions, and in-store marketing efforts.
Sales and discounts: Reebok could use marketing campaigns to drive sales and clear inventory by
Reebok's Marketing Strategy For Millenials & GenZ
Reebok has made a product where science meets style, and satisfies the needs of consumers. Reebok can give that customer value, and more, to this target market. It has more in common with fashion house films than with CrossFit. People who practice niche disciplines such as fighting MMA as well as Cross-fit are targets for the company. It outlines the companys Strengths and Weaknesses, and the markets Opportunities and Threats that pertain to the product Wikipedia, 2011.
Marketing Strategy of Reebok
Health is becoming an American priority especially for younger generations Saxena, 2010. In fact, there was a 3% increase in the sale of athletic footwear in 2010 alone. While doing so may increase the cost of promotion, it sends a message to the younger generation that the product is popular, and at a minimum increases visibility making the product more widely known. The barefoot technology featured in this footwear has been proven to strengthen legs so that runners can run faster for longer. Deckers Outdoor Corporation is considered indirect competition as it sells non-athletic footwear. With regards to younger consumers, like college students, there will be an emphasis on the message that the Realflex is meant for their active lifestyle. With Realflex becoming more widely known, the product demand will increase.
Reebok Marketing blog.sigma-systems.com
It is imperative that to successfully launch and market a product that Reebok fix their previous indiscretions in regard to the Easytone shoes. The second target market will focus on demographic and behavioral segmentation. New Balance Puts Foot Down on Endorsements. Reebok is a subsidiary of Adidas Sportswear. The SWOT analysis is an important step in planning as it outlines whether the information will assist the company in completing its objectives or if there will be an obstacle that must be moved first. Sources say that Americans are exercising more, especially when compared to 2001 CNN Health, 2007. However, there will be a greater emphasis on the health benefits to the older generation, as this is a major appeal.
Reebok
Many other companies also use television as a means to advertise because it can reach millions of consumers for only pennies on the dollar. Reebok receives most of its competition from Nike. These shoes have been advertised through a commercial ad campaign which digitally animates the 76 running buddies as trail-running enthusiasts Reebok, 2011. Shoe packaging tends to be generally more functional than appealing to the consumer as the shoes can sell themselves Packaged Facts, 1998. Since then, Reebok has evolved into the worlds second largest maker of athletic apparel and is a leader in the shoe industry. It shows to its target markets top quality running shoes with not only the health benefits, but also with the pioneer and innovation of its sensors to improve performance. The athletic footwear industry is dominated by more than 230 manufacturers that make up over 50% of the market share Hoovers Inc, 2006.
Reebok Marketing Strategy
Reebok wants to attract active college students and baby boomers to purchase the product because of its high quality and average price among rivals. Doing so will build Reebok into a better business, increasing its market share, overall growth and profit. Instead, Reebok would be focusing on enhancing the RealFlex image while on store shelves. . With a larger target market there will be a higher cost to reach the audience. In fact, there was a 3% increase in the sale of athletic footwear in 2010 alone Lets Run, 2010.
blog.sigma-systems.com
Brooks Running shoes sponsor some Rock and Roll Race events; one of their biggest is the Denver Rock and Roll Marathon. ExternalOpportunities 1 Expanding current market and reach current markets with their new products. RealFlex features 76 independent sensors on the bottom of the shoe which are designed to naturally conform to the motion of the foot Businessweek, 2011. The MMA is globally dominated by Tapout, Venum, Bad Boy, etc. Magazines that Reebok wants to place its full page ads in would be Runners World, Womens and Mens Health magazines, Shape, GQ and Cosmopolitan. The focus on these geographical locations is due to the idea that consumers in highly populated areas, such as a city, are more driven by the social media that surrounds them Thompson, 2009.
