Role of advertising in imc process. The Role of Advertising in Marketing Communications 2022-12-26

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Advertising is an important aspect of the integrated marketing communications (IMC) process, as it helps to effectively promote and market a product or service to a target audience. Advertising can take many forms, including television commercials, print advertisements, radio ads, and online ads, among others. The main goal of advertising is to grab the attention of potential customers and convince them to buy the product or service being advertised.

In the IMC process, advertising plays a crucial role in building brand awareness and creating a positive image for a company or product. It allows businesses to communicate their unique selling proposition (USP) and highlight the benefits of their product or service to potential customers. Effective advertising can also help to differentiate a product or service from competitors and establish it as a market leader.

One of the key benefits of advertising is its ability to reach a wide and diverse audience. With the proliferation of media channels, businesses can reach potential customers through a variety of platforms, including traditional media, such as television and print, as well as digital media, such as social media and online advertising. This allows businesses to target specific demographics and tailor their advertising messages to specific audience segments.

In addition to increasing brand awareness and sales, advertising can also help businesses to build customer loyalty and strengthen the relationship with their customers. Through effective advertising campaigns, businesses can create a strong and positive brand image, which can lead to increased customer loyalty and repeat business.

However, it is important for businesses to carefully plan and execute their advertising campaigns in order to achieve the desired results. This includes identifying the target audience, determining the appropriate media channels and messaging, and setting clear objectives and metrics to measure the success of the campaign.

In conclusion, advertising plays a vital role in the IMC process, as it helps businesses to effectively promote and market their products or services to a target audience. By building brand awareness, generating sales, and strengthening customer relationships, advertising is an essential tool for businesses looking to succeed in today's competitive market.

Role of IMC in the Marketing Process www

role of advertising in imc process

In addition to this, IMC is beneficial as it supports in lowering the overall marketing cost by encouraging the best and most effective utilization of available resources of a business enterprise Blakeman, 2014. Issue such as increasing competition has also resulted in raising the use of concepts such as integrated The overview of IMC Integrated marketing communication can be defined as the process in which different forms of messages and communications channels are incorporated together as per the need and requirement of a company. As the new millennium begins, we are experiencing perhaps the most dynamic and revolutionary changes of any era in the history of marketing, as well as advertising and promotion. Target Marketing Process contd. Promotion is related with all steps taken to provide information about a product to the customer. Words: 389 - Pages: 2 Premium Essay Integratedmarketingcommunication. Such a decision is not always clear and well defined, however and research may provide only limited input.

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The Role of IMC in the Marketing Process

role of advertising in imc process

Developing PromotionalStrategies Programs designed to persuade the trade to stock, merchandise, and promote amanufacturers products are part of a promotional push strategy. Image was of vital importance to Ted, and the company tried to create an image of Ted being fun and relaxed. Segmentation Bases Geographic Segmentation Demographic Segmentation Psychographic Segmentation Behavioristic Segmentation Benefit SegmentationSelecting Target Markets Determining how many segments to enter and Undifferentiated marketing Differentiated marketing concentrated marketing Determining which segments offer the most potential. MarComs can even change behaviour such as buying behaviour whether trial purchases, full purchases or repurchases culminating in brand loyalty. Explain the marketing concept 3. The remaining tools e.

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8.1: The role of IMC

role of advertising in imc process

Differentiated marketing involves marketing in a number of segments, developing separate marketing strategies for each. The segmentation process involves five distinct steps as follows: — Fining ways to group consumers according to their needs — Finding was to group the marketing actions usually the products offered — available to the organization — Developing a market product grid to relate the market segments to the firms products or actions. It is however possible to isolate and determine the characteristics of best customers, information that can be used to find new prospects. Second, communication is not one-way; it is a dialogue. The primary role of IMC is to systematically evaluate the communication needs and wants of the buyer and, based on that information, design a communication strategy that will a provide answers to primary questions of the target audience, b facilitate the custom ability to make correct decisions, and c increase the probability that the choice they make most often will be the brand of the information provider, i. At a more general level,marketers must recognize they are competing for the consumersdiscretionary income, so they must understand the various ways potentialcustomers choose to spend their money. The concept of Integrated Marketing Communication IMC is offered as a general framework, which can be employed by marketers in order to design a comprehensive and effective program of communication.

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The Role of Imc in the Marketing Process

role of advertising in imc process

. Marketing and Promotions Process Model 2 2. It's either a message or an incentive. The last stage consists of satisfaction where the demand of customer gets satisfied by the utilization of product and service delivered. The advantages of public relations are as follows: High credibility: News stories and features are more authentic and credible to readers than ads.

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The Role Of Imc In The Marketing Process [6klz8m03v7lg]

role of advertising in imc process

Integrated Marketing Communication IMC basically combines various marketing strategies that boost one another. Therefore, we plan whether we'll give our target messages or incentives and the impact of those messages or incentives, either short-term or long-term. NBS-MC36 — Integrated Marketing Communications BY STUDENT NUMBER: 100101300 WORD COUNT: 2193 WORDS 1 Introduction Marketing communication represents the methods of communication used to announce target customers and stakeholders and persuade the potential market, to choose the company and its products TĂLPĂU, 2014. There is a real tendency in large-scale marketing to view the consumer as a faceless, nameless entity, without individual needs and wants. Thanks to IMC, IBM enhanced relationships with existing customers and also built a platform for recruiting major new customers by developing new awareness of their solutions while putting a barrier in place to prevent losses of their customers. Marketing communications perform several functions for consumers.

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Role Of IMC In Marketing & Business Strategy

role of advertising in imc process

This includes information about customers past, present, potential , competitors, the environment, trends in the industry, and so forth. This article explores the desired image for the Ted spinoff, how the image was developed, and whether or not it was successful. Each of the tools used in marketing communication has specific potentialities and complexities that justify managerial specialization and require directed efforts. The company may use trade advertising to interest wholesalers and retailersand motivate them to purchase its products for resale to their customers. Assess perceptions of them 3. .

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The Role of Advertising in Marketing Communications

role of advertising in imc process

The difficulty has been that there is not a system via which managers can develop truly integrated marketing communications. The detailed information contained in a database typically goes beyond demographic approximations to include names. Problem Statement 6 3. THE ROLE OF ADVERTISING IN MARKETING COMMUNICATIONS Marketing communications: Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers — directly or indirectly — about the products and brands that they sell. Integrated marketing communication has become important because it provides harmony to the promotional tools. Segmenting your audience based on these data points will help you know which section of your audience is more likely to opt for your product. .


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Role of IMC in Marketing Process

role of advertising in imc process

. Selecting the target segments toward which the firm directs its marketing actions. You will be able to connect with your target audience with ease as well, providing them the best experience as well. In an effective IMC program, advertising, branding, and packaging are all designed to portraythe product as more than just a bundle of attributesBranding Choosing a brand name for a product is important from a promotional perspectivebecause brand names communicate attributes and meaning. Since that time, business. The Viagra ads in Exhibit 2 -10 reflect this strategy. Germany 2004 Mercedes Benz CLK 320 without spoiler Related Documents.

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The Concept of Integrated Marketing Communications (IMC) Free Essay Example

role of advertising in imc process

In the second stage, companies need to provide relevant information about their products and services to create interest of the target customers. Primary tasks If the marketer is to consistently and effectively communicate with consumers, three preliminary tasks must be acknowledged and achieved. Among the options available for patenting the product - One-time licensing fee or leaving the manufacturing to a pharmaceutical unit or selling it on a royalty basis - the first option seems to be the most beneficial, on the basis of evaluation on the IMC Mandate, revenues and the future role to be played by IMC. . Effective marketing communication allows direct feedback e.

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