Samsung market analysis. Samsung Marketing Planning and Promotional Strategy Analysis Summary 2022-12-23

Samsung market analysis Rating: 5,2/10 520 reviews

Samsung is a South Korean multinational conglomerate that operates in various industries, including electronics, telecommunications, and construction. The company has a strong presence in the global market, with a well-established brand and a diverse product portfolio that includes smartphones, tablets, laptops, televisions, and home appliances, among others. In this essay, we will conduct a market analysis of Samsung to understand its position in the industry and the factors that have contributed to its success.

One of the key strengths of Samsung is its wide range of products that cater to a diverse customer base. The company has a strong presence in the smartphone market, with its Galaxy series of devices being some of the most popular in the world. Samsung has also made significant strides in the tablet and laptop markets, with its products offering a combination of performance, durability, and affordability. In addition to these, the company also has a significant share of the television and home appliance markets, with a range of products that are designed to meet the needs of different customers.

Another factor that has contributed to Samsung's success is its focus on innovation and research and development. The company invests heavily in R&D and has a strong reputation for introducing new technologies and features in its products. Samsung has a long history of partnerships with leading technology companies and has a robust supply chain that enables it to quickly adapt to changing market conditions.

Another aspect that has helped Samsung maintain its position in the market is its strong marketing and branding strategies. The company has a well-known and highly regarded brand that is associated with quality and reliability. Samsung also has a strong presence in various marketing channels, including social media, television, and print, which helps it reach a wide audience and increase its brand awareness.

However, Samsung is not without its challenges. The company faces intense competition from other tech giants, such as Apple, Huawei, and Xiaomi, which have their own strong product portfolios and branding strategies. Additionally, the fast-paced nature of the technology industry means that Samsung has to constantly innovate and adapt to new trends and technologies to stay relevant.

In conclusion, Samsung is a leading player in the global technology market, with a diverse product portfolio, a focus on innovation and R&D, and strong branding and marketing strategies. While the company faces intense competition and has to continuously adapt to changing market conditions, it has a strong foundation and a well-established brand that positions it well to continue its success in the future.

Samsung Market Analysis Essay

samsung market analysis

The Samsung Company can use social media to draw the attention of the consumers. Along the way, the report will highlight and establish various encounters that the Samsung product may aspect in the consumer market owing to its late release and little compatibility with additional software. It has the eighth greatest worldwide brand value as of 2020. People are using Samsung products and thanks to the amazing services and after sales support of Samsung, they are having the best experience of it. Therefore, a new branding and manufacturing approach for its cheaper smartphone models would help the Samsung to counter the expansion of competing low-end smartphone brands.

Next

Samsung

samsung market analysis

Owing to its economic stance, Samsung is a very influential conglomerate in not only South Korea but also across the world. The customers require the mobile phone for self-image which includes design, function and reliable of product. Moreover, Apple offers a unique software, operating systems, such as MacOS and iOS, for computers and smartphones, respectively, hence, giving Samsung a tough competition. Thus, the company can keep expanding itself in different ways. Available at: Accessed September 17, 2018. Secondly, the factors of competitor also have huge effects.

Next

Samsung Marketing Planning and Promotional Strategy Analysis Summary

samsung market analysis

Samsung forecasts best quarterly profit in more than 3 years. The brand value is closely related to the brand recognition and reputation. SWOT analysis from a resource-based view. The demand curve shows the relationship between the quantity of a good a consumer is willing to buy and the price of the good. As compared with the competitors Samsung smartphones are the most beautiful smartphones because they are designed brilliantly, the company is continuous towards the technological innovation and providing the exciting identical features to the customers. Therefore, the company is focused on the environmental-friendly conditions, as the sustainability and technological advancement is the main objectives of the company in the smartphones industry, Samsung market is also increasing in the market because the company has the objective is to focus on the customers from different social classes or the backgrounds. Samsung has a diverse product portfolio and a presence in a variety of product categories.

Next

Samsung Marketing Analysis

samsung market analysis

The company is continuous towards the technological innovation and providing the stimulating indistinguishable features to the customers, mobile phone industry is the innovative industry. The combination of cost and the modelling of the phone made Samsung leapfrog Apple by subnational 50% of margin in volume sale. The company should also consider different size options that attract both sexes rather than one sex. Samsung Case Study: Samsung Business Strategy 899 Words 4 Pages 1. Samsung created an Eco design evaluation system, eco friendly and recyclable product. Samsung Galaxy Fold was a huge disaster.


Next

Samsung SWOT Analysis 2022: A Detailed Report!

samsung market analysis

Increasing demand for voice-controlled virtual assistants in home devices In 2017 Samsung has introduced its own virtual assistant VA called Bixby. Along with the launch of new products, Samsung also consolidated its distribution system. The marketing mix established for the Samsung Galaxy smartwatch is well appreciated. Currently, Samsung successfully competes in its most profitable high-end smartphone business with Apple and Huawei, but is losing market share to OPPO and Xiaomi at the low-end and to Lenovo in the mid-level smartphone segments. In the late 1960s, Samsung entered the electronics business. Brand connection strategy: The world is changing rapidly.

Next

Samsung Galaxy Smart Watch Market Analysis » StudyExcell

samsung market analysis

Intelligent Virtual Assistant Market — Global Forecast to 2023. Samsung mostly invests considerably in infrastructure in each of the countries where they do business. Based on the above challenges, the smartwatch for next year must be made compatible with many of the other operating systems because, as seen earlier, a high number of the consumers use the Android type of operating system. What Are The Social Forces Of Samsung 1109 Words 5 Pages 1. Rеmаrkаblу, thеу hаvе bоth а соst аdvаntаgе аnd а vаluе аdvаntаgе оvеr thеіr соmреtіtоrs. Android software from Google is a complement product of smartphone hardware of Samsung, while Windows is a complementary product of computer hardware. But Samsung had some bumps on the road as they were accused of duplication of patents from their Arch Rivals, Apple.

Next

Samsung SWOT Analysis & Recommendations

samsung market analysis

Apple uses iOS, which is a unique mobile operating system, hence, creating novel substitute products. Samsung has also introduced its own OS, called Tizen RT, designed specifically for the IoT. As this SWOT analysis indicates, the company possesses core competencies for capturing a bigger market share, increasing sales revenues, and growing the technology business operations. Form 10-K for the Fiscal Year Ended September 30, 2017. But still Samsung has managed to pull off themselves from the dirt as the roots of the very company is very strong.

Next

Samsung Target Market Analysis

samsung market analysis

There is no doubt that Samsung would not have sold nearly as many wearable gadgets or newest smartphone models as it has, without its advertising efforts. Psychographic Their target customers are people who care more about the utility and quality of the product than the price. Therefore, a successful commercial can increase public image of the company. The target of the company is not only attracting more customers but retaining loyal customers as well. Samsung has been one of the most influential technology brand in the world having an enormous army of happy consumers. Rather than creating something new and desired, it seems Samsung needed a Siri or Google Voice assistant of their own to remain competitive. .


Next

An Industry Analysis of Samsung

samsung market analysis

Samsung is also known for its excellent customer care. According to Samsung 2015 , talented and well-trained employees are integral asserts, which boost the capacity of Samsung to generate innovative and unique products. Owing to that, this product is accessible to the high-income earners would mean that the customers are dwellers of commercial cities. Samsung Electronics Company has driven into a new corporate identity by changing its logo from the basic black bold type letters of the word Samsung with red star signs at the side into white Samsung word on a blue color background Spaeth, 2007. The company manufactures phones according to dynamic customer requirements. Currently, intense competition is raging in the electronics, smartphone, and computer industries, and thus, threatens to shrink already established markets of Samsung.

Next