Strategic management report on apple. Strategic Management: Apple 2022-12-17

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Apple Inc. is a multinational technology company that designs and develops a wide range of consumer electronics, computer software, and online services. The company is known for its innovative products and services, including the iPhone, iPad, Mac, Apple Watch, and Apple TV. In this strategic management report, we will examine Apple's internal and external environment, its strategic objectives and performance, and the company's strategic choices and implementation.

Internal Environment

Apple's internal environment is characterized by a strong culture of innovation, a focus on design and aesthetics, and a commitment to customer satisfaction. The company has a decentralized organizational structure, with individual business units responsible for their own operations and decision-making. This structure allows for flexibility and agility, as well as a sense of ownership and accountability among employees.

Apple's culture of innovation is supported by a strong research and development (R&D) function, which is responsible for developing new products and technologies. The company invests heavily in R&D, with a budget of $15.8 billion in 2020, representing approximately 5% of its net sales. This focus on innovation has enabled Apple to consistently introduce new and innovative products, such as the iPod, iPhone, and iPad, which have disrupted traditional markets and established new ones.

Apple's strong focus on design and aesthetics is evident in its products, which are known for their sleek and intuitive user interface. The company's design team, led by Chief Design Officer Jony Ive, has won numerous awards for its innovative designs. Apple's commitment to design extends beyond its products to its retail stores, which are designed to be modern and welcoming spaces that provide a seamless shopping experience for customers.

External Environment

Apple operates in a dynamic and competitive external environment, with a number of key stakeholders that can impact its performance. Some of the key external factors that affect Apple include:

Strategic Objectives and Performance

Apple's strategic objectives are to continue to innovate and deliver high-quality products and services to its customers, while also driving growth and profitability. The company aims to achieve these objectives through a combination of product innovation, marketing and advertising, and expanding into new markets.

Apple has a strong track record of financial performance, with consistently high revenues and profits. In 2020, the company reported net sales of $274.5 billion and net income of $64.7 billion. Apple's strong financial performance is largely due to the success of its core products, such as the iPhone, iPad, and Mac, which have consistently contributed the majority of the company's revenues.

Apple has also made strategic acquisitions to support its growth and expansion. In 2020,

Apple Inc.’s Strategic Plan Essay Example [1764 Words]

strategic management report on apple

Other bigger manufactures of chipset include Qualcomm and Nvidia, who Apple is hoping to outperform. . Also, business evaluates the possible implementation of challenges faced by them and provide recommendations for the same in order to overcome the issues. Organizacija, 46 4 , 143-156. The company has a number of strengths that has significantly contributed to its success.

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Strategic Management: Apple

strategic management report on apple

This may be a long-term strategy but it will be used to cover both purposes. The companies are only successful if they know how to manage these resources effectively by making connections between the staff, their highly skills adaptability, innovatory ability and the relationship between the company and customers. The second strategy used by Apple is training employees on the value of upholding ethics in their work Prasad, 2002. For Apple to sell its products at a premium price, it must be a trusted and well-known brand. The company also has adequate financial resources; which has supported perpetual research activities.

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Apple strategic management

strategic management report on apple

Organizations with a high level of competitive advantage are mostly the top performing in their respective industries. Through their outlets, they provide repair services and collect the views of the customers at the same time. Apple has managed to differentiate its products through innovations. The concept of strategic management is of a major concern to huge enterprises in international business management as it often tells the ultimate fate of a firm regardless of its current market place. This report will focus on Apples last invention, the iPad, and analysis its position within the market and future perspectives Apple Inc. Fourth, Samsung has a very economical production process that helps it to make good revenue from its products by selling them at competitive prices.

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Apple Inc.: Strategic Management Case

strategic management report on apple

To benefit from these opportunities, Samsung needs to address several threats that are likely to affect its business strategy. Close interaction with its retail shops has also enabled the company to build close relationship with its customers, a priority which most organizations in the industry have not managed to access. The establishment of the company was the contribution by Steven Jobs and Steve Wozniak. Similarly, Apple Inc has several strengths and weaknesses. For a business to successfully implement their strategy, there needs to be clearly defined mission and vision statements Tahir, 2008.

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Apple & Samsung Group Strategic Management

strategic management report on apple

A couple of years after its establishment, the company recorded a drastic increase in the level of its sales. The contemporary business world has been characterized with a very high level of competition, a fact that has increased the need to have effective strategic management processes. In the contemporary world, the need for an effective strategic management plan has significantly increased due to the increased level of competition in the market. Apple has remained unstoppable while its competitors face difficult times. The company also can identify market elements that are pivotal in achieving high profitability.

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Apple Strategic Management: Planning and Management Process

strategic management report on apple

Many countries are today experiencing positive economic growth, which results in bigger buyer volumes Werther and David, 2011. The strong branded image is the key factor for Apple and its product has a command to sale the premium price. In this study, Apple organization has been undertaken and implements unique business strategy within last several years in order to retain customers for long term. Apple Inc is involved in production of both hardware and software. Looking down the history, the company initially had MacBook, followed by iPod, then came the IPhone, the IPad and later the IWatch. For instance, notebook and desktop are two kinds of products under Macintosh.

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Apple Strategic Management

strategic management report on apple

However, it should ensure that the operating system is compatible with others. For instance, the company has managed to make high performing software known as ilife Bajarin 2009. Business Analysis: Pepsico And Apple is yet to reach its maximum potential. It shows the organisations reason for existence. An effective business strategy which the company has applied has to a greater extent contributed to its success.

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Strategic Management of Apple

strategic management report on apple

It was founded in 1976 by Steve Jobs and Steve Wozniak. The two were led by the passion of developing a computer that was more user friendly than the existing computers. Weaknesses Despite of wide range of strengths associated with the Apple Inc, the company has some weaknesses. Learn More Lastly, the level of managerial commitment at Samsung has propelled it to global success. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Firstly, I will introduce the background of Apple Inc.


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