Advertising in rural markets can be a challenging task for businesses due to the unique characteristics of these areas. Rural markets tend to have smaller populations and less developed infrastructure, which can make it difficult for businesses to reach potential customers. However, with careful planning and the right advertising strategies, it is possible for businesses to effectively target and engage with consumers in rural markets.
One key factor to consider when advertising in rural markets is the type of media that is most effective for reaching potential customers. Traditional forms of advertising, such as radio and print media, can be effective in rural areas, as they tend to have a wider reach than other types of media. However, it is important to consider the specific media outlets that are most popular in the local area and tailor advertising efforts accordingly.
Another effective strategy for advertising in rural markets is to focus on building relationships with the community. This can involve partnering with local organizations or sponsorships of events and activities in the area. By building a strong presence in the community, businesses can create a sense of trust and credibility among potential customers, which can help to drive sales.
In addition to traditional forms of advertising and community building, businesses can also use digital marketing strategies to reach potential customers in rural markets. This can include utilizing social media platforms, email marketing, and targeted online advertising to reach consumers in these areas. It is important to ensure that digital marketing efforts are tailored to the specific needs and preferences of rural consumers, as they may have different needs and preferences compared to urban consumers.
In summary, advertising in rural markets requires a targeted and strategic approach that takes into account the unique characteristics of these areas. By using a combination of traditional and digital marketing strategies and building strong relationships with the community, businesses can effectively reach and engage with potential customers in rural markets.
6 Tips For Advertising In Rural Markets
Since whatever products are being sold in the urban areas may not be acceptable in the villages also. While any one can think of ideas for below the line activities it requires conscious efforts by professionals to connect with the audience with the right communication package-which takes the core message of the brand and communicates it in a language, idiom, style and situations, which is easily understood by the target audience 7. In the rural setting it is not just going and selling the products made by an organization but in the process they also have to create the buying capacity for those products. Moreover, considering the poor purchasing power of the weakest rural consumers, small pack sizes containing enough product for a day or a week are essential. In recent years, rural markets have acquired significance in countries like China and India, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities.
Understanding Rural Marketing and Rural Marketing Strategy
If conducted in a proper manner then the promotional campaign can be the regular discussion at choupal for many days. Based on the survey conducted by the Census of India, 2011, approximately 91,552 villages in India have population less than 200 on a whole which accounts nearly 16%; and another 21% have population in between 200 — 500. You need to understand the target customer base for your product. The sales person travels in the van and delivers the stocks to the retailer and collects the money, too. The educated customers are likely to have better employment prospects and hence additional disposable income.
Rural Marketing Model
Therefore the product must be launched only in these harvesting seasons, i. It is a fruitful strategy in rural marketing. Does rural marketing require strategies? The consumables include Fast Moving Consumer Goods FMCG which includes food products, personal care products body care, hair care, cosmetics, textiles and garments, footwear, toiletries, etc. Rural market includes all business activities which involved in flow of goods and services from producers to rural consumers. However, brands like GlaxoSmithKline GSK , a UK based multinational FMCG launched a product, Asha-milk food drink for rural consumers. It is bound to have a positive impact on business communications in the years that follow. The list of the longer duration, regional and national level commercial melas is unlikely to exceed 500 all over India.
Rural Marketing Strategy
This creates a wide range of regional disparities and inequalities. Working with local agencies to accomplish a rural advertising initiative is similar to learning a new language. Insurance agents often want to be all things to all people, but niche marketing may be the better strategy to increasing your insurance sales. Change in the land tenure systems causing a structural change in the ownership patterns and consequent changes in the buying behaviour. This has increased the demand for electric supply which in turn has increased the demand for electric motors, pumps and agricultural machinery. The rural population has shown a trend of moving to a state of gradual urbanization in terms of exposure, habits, lifestyles, and lastly, consumption patterns of goods and services.
Rural Marketing Strategies in India: Product, Pricing, Place and Promotion
Rural market offers growth opportunities as the urban markets are increasingly becoming competitive and in many products even getting saturated. Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to the desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives. As from the above factors the marketer can be able to identify the needs which are suitable to their lifestyles. It is, therefore, pragmatic for a company to simplify its pricing policies by maintaining the same price, throughout the country. Rural Marketing The rural market in India generates bigger revenues in the country as the rural regions comprise of the maximum consumers in this country. Redesigning of products for the rural market should be done to maintain a low cost of products. Its 10 year White Book gives detailed information with respect to different classes of income, trends in the durables etc.
