Axe, a brand known for its line of men's grooming products, recently released a commercial featuring their new chocolate-scented body wash. The commercial, which aired on television and was also shared on social media platforms, showed a group of young, attractive men using the body wash and attracting the attention of women as a result.
The commercial begins with a shot of a chocolate bar being broken open, with the tagline "Unwrap something irresistible" appearing on the screen. This immediately sets the tone for the commercial, as the message is that the body wash will make men irresistible to women.
The men in the commercial are shown using the body wash in the shower, and as they do, they are suddenly surrounded by attractive women who are clearly interested in them. One woman even goes so far as to take a bite out of a chocolate bar, insinuating that the man using the body wash smells like chocolate and is just as desirable as the confection itself.
The commercial continues with a montage of the men and women enjoying each other's company, with the implication being that the body wash played a role in their attraction to one another. The commercial ends with the tagline "Axe Chocolate. Smell irresistible," reinforcing the message that using the product will make men irresistible to women.
While the commercial may be effective in selling the body wash, it also perpetuates harmful gender stereotypes and objectifies both men and women. The commercial suggests that men should use the body wash to become more attractive to women, and that women are attracted to men based on their appearance and scent. It also objectifies the women in the commercial by showing them as nothing more than objects of desire for the men.
In conclusion, while the Axe chocolate commercial may be successful in promoting the brand's new body wash, it also reinforces harmful gender stereotypes and objectifies both men and women. It is important for advertisers to be mindful of the messages they are sending in their campaigns and to strive to create content that is respectful and empowering for all.
Making a Chocolate Axe WITH SCIENCE : 7 Steps (with Pictures)
It is particularly affective because we are currently involved in a war. Since I have access to a full shop of tools that most people don't have, instead of just explaining how I made the Axe, I'm going to go through the methodology behind how I planned the manufacturing, the resources I used, and my thoughts at different steps. And then, there are some parts in the ad that are just really weird and are innuendos. Promoting peace, by calling the product line Peace, is an active attempt of lifestyle communication. Axe could have a specific agenda that may or may not be interpreted by certain audiences. It seems like no other human act drives "buying behavior" as much as sex appeal does. The ad is clearly an exaggeration that would never happen in the real world.
Axe's 'Dark Temptations' deodorant ad, which shows women chasing and licking a chocolate man, apparently raised eyebrows with its bold content
The ad is directed at both males and females, unlike other Axe advertisements in the past, and so both men and women are considered the inscribed reader. Like for instance, the picnic scene, where the girl chilling with him just relentlessly rubs a strawberry in his belly button area, and the movie theater scene that follows, with the two women just enjoying eating him in a sexual way it's traumatizing , with his facial expression still being the same all throughout and bear in mind, this was rated U for release, meaning kids could see it which is shitty. The ad tells young men that using the. I fed 90% to my family, and I was uninvited to the next 3 Christmases. First is the ethos appeal, which is referred to as the ethical appeal in commercials.
Axe
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Axe Advertising Analysis
The advertisement is implied in order to be like the people in the advertisements you must use their product. I used shellac because its nontoxic when dry and has about 3% wax, so I didn't actually use a mold release. However, some of the creative risks taken by Hegarty's agency were By playing with conceptualizations of masculinity and confidence, Hegarty was able to help Axe gain a foothold within the crowded landscape of the body wash and deodorant industry. This fascinating system of classification, first invented by Aristotle, remains valid even today. The reception of the ad is probably mixed due to split political ideologies in the world. In some recent commercials, however, the concentration has changed from sinful desires to the more healthy approach to life.
Others will see this as Just another sexist advertisement littered with sexism but Just shown in a different light. In research papers and information on different candy bars, cocoa butter and cocoa mass both solids and butter are commonly used descriptors but are not interchangeable. We are surrounded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us every day. Above is an image from CompoundChem to help explaining the different crystal formations and their physical properties along with their melting points. About 10 minutes before pouring into the mold, I finely chopped the handful of chocolates I had set aside, mixed them into the molten chocolate, and was front seat on the struggle bus because I didn't use a funnel. An end to the gender wars. Many people would take this campaign face value and feel that it is promoting world peace.
