The Coca plant, native to the Andean region of South America, has a long and complex history that has been deeply intertwined with the colonization of the region by European powers. The plant has been used for centuries by indigenous peoples for medicinal and spiritual purposes, and it was eventually introduced to the Western world in the 19th century, where it became a key ingredient in the production of the popular soft drink Coca-Cola.
The colonization of South America by the Spanish and other European powers in the 16th and 17th centuries had a profound impact on the indigenous peoples of the region, including those who used the coca plant. The Spanish were interested in the plant primarily for its stimulant properties, and they began to export it to Europe and other parts of the world as a commodity. The demand for coca was further fueled by the industrial revolution, as it was used as a cheap and readily available source of caffeine for workers.
However, the exploitation of the coca plant and its use in the production of Coca-Cola was not without controversy. In the late 19th and early 20th centuries, the U.S. government and various advocacy groups began to raise concerns about the negative health effects of coca use, particularly the risk of addiction. This led to the passage of the Harrison Narcotics Tax Act in 1914, which effectively criminalized the use of coca in the United States.
Despite these efforts, the production and use of coca-based products, including Coca-Cola, continued to grow, and the plant became deeply entrenched in the global economy. Today, the coca plant is still grown in South America and is used in the production of a variety of products, including Coca-Cola, other soft drinks, and traditional medicines.
The history of the coca plant and its role in the colonization of South America is a complex and multifaceted one. While it has played a significant role in the global economy, its cultivation and use have also been the subject of much controversy and debate. Ultimately, the story of coca colonization is a reminder of the impact of global economic forces on local communities and the complex interplay between tradition and modernity.
Coca-Cola as a product has stretched across international borders to create a brand. Italians kept from indulging in the soda. Time magazine used it in their 1961 review of Wilder's One, Two, Three, calling the film a "yell-mell, hard-sell, Sennett-with-a-sound-track satire of iron curtains and color lines, of people's demockeracy, Coca-Colonization, peaceful nonexistence, and the Deep Southern concept that all facilities are created separate but equal. Chapel Hill: U of North Carolina Press. The results, however dubious in origin, were astonishing. . For example, according to linguist Ghil'ad Zuckermann, "with globalisation, homogenisation and coca-colonization, there will be more and more groups added to the forlorn club of the lost-heritage peoples.
Americans in Paris, Fall 2010. It is a meta-commodity. Her gleaming car even has a certain air of modern glamor. Coca-Colonization and the Cold War. Occupation was the title he chose for the pictures he took around the US base towns in Japan and Okinawa.
Ian Buruma The Japan Beneath the Snow Swept away in the 1940s by a Japanese version of chauvinistic ethnography, the photographer Hiroshi Hamaya embarked on his extraordinary documentation of rural life in the so-called Snow Country of northeastern Japan. New York: Basic Books. Journal of Internal Medicine. But everything else in this photograph taken on the periphery of a huge US Air Force base shows the debasement of Japanese culture, reduced to a bunch of shows for foreigners advertised on a Coca Cola sign. Cocacolonization alternatively coca-colonization refers to the The term was first documented in 1949 in :106 In 1948, the finance ministry stood against Coke on the grounds that its operation would bring no capital to help with French recovery, and was likely to drain profits back to the parent company in the United States. April 10, 2013 Ingrid D.
To address the issue, the company created portable soda fountains that were distributed throughout the islands on the Throughout the war, Coke dispersed ads for their soda all over the world. Univ of North Carolina Press. Now the home of the US 7th Fleet, Yokosuka has seen better days. The rampant conquerors, who could often buy the favors of local women with a pair of silk stockings or a Hershey bar, were for young Japanese men a source of deep humiliation. Coca-colonization and the Cold War: the cultural mission of the United States in Austria after the Second World War. Tomatsu was fifteen when Japan was defeated and the US troops arrived, casually tossing sticks of gum and chocolates at the children running after their jeeps. This rubbish dump in Okinawa, with the B-52 swooping over like a vulture searching for carrion, could stand for Japan in 1945, even though the picture was taken in 1969.
The expression is also used in medical literature, to describe the lifestyle changes and the associated increase of incidence of characteristic chronic diseases, e. But they also came with jazz music, easy manners, cool clothes, a promise of democracy, and what seemed then like vast wealth. While it is possible to use the term benignly, it has been used pejoratively to liken globalization to Westernization or Americanization. Culture Unbound: Americanization and Everyday Life in Sweden Lund: Nordic Academic Press, 1997. The term is used to imply either the importation of Western goods or an infusion of Western and especially American cultural values that competes with the local culture. The majority of the ads displayed an American soldier drinking a soda with the natives of that country. .
