Csr in hotel industry. (PDF) CORPORATE SOCIAL RESPONSIBILITY: A STUDY ON HOTEL INDUSTRY 2022-12-14
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Corporate social responsibility (CSR) is a concept that has gained significant attention in recent years, particularly within the hotel industry. CSR refers to a company's commitment to ethical and responsible behavior in its operations and interactions with stakeholders. This can include a wide range of activities, such as reducing the company's environmental impact, supporting the local community, and promoting diversity and inclusion within the workplace.
The hotel industry, in particular, has a unique opportunity to make a positive impact through CSR initiatives. Hotels are often major employers in their local communities and have a significant presence in the tourism industry, which can have both positive and negative impacts on the local environment and economy. By taking a proactive approach to CSR, hotels can use their resources and influence to make a positive difference in the communities in which they operate.
One area where hotels can make a significant impact through CSR is in environmental sustainability. The hotel industry consumes a large amount of energy and generates a significant amount of waste, making it a major contributor to climate change. By implementing eco-friendly practices, such as energy-efficient lighting and heating systems, recycling programs, and the use of sustainable materials, hotels can reduce their environmental footprint and help protect the planet for future generations.
Another important aspect of CSR in the hotel industry is supporting the local community. This can take many forms, such as providing employment and training opportunities for local residents, supporting local businesses through procurement practices, and partnering with organizations to address community needs. Hotels can also contribute to the local economy by promoting tourism and helping to attract visitors to the area.
In addition to environmental sustainability and community engagement, diversity and inclusion are also critical components of CSR in the hotel industry. By creating a diverse and inclusive workplace, hotels can foster a culture of respect and inclusivity that benefits both employees and guests. This can include efforts to recruit and retain a diverse workforce, providing training and development opportunities, and promoting equal opportunities for all employees.
Overall, CSR is an important concept for hotels to consider as they seek to operate in a responsible and ethical manner. By focusing on environmental sustainability, community engagement, and diversity and inclusion, hotels can make a positive impact on the communities in which they operate and help create a more sustainable and equitable future.
Corporate Social Responsibility in Hotel Industry: Issues and Challenges: Business & Management Book Chapter
Now, there are many things this resort can do to improve its practices. She begins by telling the students that CSR is when a company takes the initiative to improve society by implementing socially responsible practices into their business model. However, long-term practices, such as reduced energy use, save money and increase profits. The companies in the hospitality industry must have to think over reducing pollution especially, the companies will have to care for the solution of water pollution which has increased in a noticeable amount. All profits are subsequently reinvested to support each successive intake. This design is also helpful to provide understanding regarding how environmental sustainability can be cheaply achieved by the companies. That makes sense as a hotelier.
Corporate Social Responsibility in the Hospitality Industry
From food waste to imposing themselves on local communities, the hospitality industry can either be a great benefit to society or incredibility devastating. Some of the important activities that are important for the reduction of environmental pollution are considered to be the reduction in the use of Energy consumption and Proper management of the Waste. The journals and articles that will be selected for the research purposes are dated after the year 2015 to make sure that recent information related to corporate social responsibility is gained. Hyatt Hotels Corporation launched a new corporate philanthropy program called ready to Thrive, which focuses on investments in education in its efforts to create economic opportunities that will in turn lead to healthier communities and improved lives. For philanthropy, the resort could start funding to support local neighborhoods, provide a food bank, or create funds that are used to restore local heritage sites. A different form of research design that is being used for conducting any research is considered to be Explanatory Research, Exploratory Research, and Conclusive Research. Hostel is a part of hospitality industry which is a broad term for variety of services industries.
(PDF) CORPORATE SOCIAL RESPONSIBILITY: A STUDY ON HOTEL INDUSTRY
But at the same time, the amount of pollution is gradually increasing due to the growth of the population and the expansion of different segments in the hospitality industry. Several companies reap benefits of employee engagement when they match employee contributions to charities or donate time in the form of employee hours by giving employees time to volunteer at local non-profit organizations. Hence, it can be stated that the use of the Inductive approach is considered to be most prominent for conducting the survey. The concept of corporate social responsibility CSR however has evolved from the understanding that a company should look after not only its investors and customers but also its employees, the larger society and community, and even the environment, thus giving rise to the triple bottom-line approach of enhancing profit, people, and planet. As per the report, it can be stated that the emission of the carbon footprint and the waste of the water has reduced by more than 10% for the last 5 years in Australia. Another reason for the selection of this research design is considered to be the flexibility of the data collection process. The contribution from the hospitality industry is expected to be more than 10% of the total annual GDP.
Corporate Social Responsibility of Hospitality Industry
Further, organizations in hospitality can have a major impact on various aspects of society. Jean then draws on the board a list of various questions that organizations can ask themselves. They want to stay in accommodation and support businesses that do what they can to improve their localities. Not only do hotels proactively seek to certify themselves as green with LEED, Green Key, Green Seal etc. Her research has appeared in International Journal of Hospitality Management and Journal of Hospitality and Tourism Research. This report presents the importance of the implementation of the environmental sustainability factors in the Hospitality industry.
Corporate Social Responsibility in the Hospitality Sector, Boston Hospitality Review
Using a cloud property management system is a green way to go as well. Disability Access One in four potential guests has a disability. El Nido Resorts Located in the Palawan archipelago, the exclusive Each of its four resorts were built using renewable indigenous materials that have been cleverly integrated into the hotel design. Cambridge, MA: National Bureau of Economic Research. This report is considered to be beneficial for small hotels as well as the new hotels that are likely to open in the future.
5 remarkable hotels innovating in social responsibility
The eco-friendly approach continues in the hotel kitchen. The research participants should not be harmed in any way. Since then the hotels have maintained their stature for various reasons such as the donation of the cloths of the bedsheets of Beatles for charity Ajarah 2011. Corporate responsibility towards different section of society like: employees, owners, consumers, government, shareholders and community. Conclusion Corporate Social Responsibility CSR is highly needed to implement for the ultimate prosperity of a business organization in the hospitality industry and in a bid to implement the CSR perfectly any company needs the help of scientific research work on the subject.
Social Responsibility in the Hospitality Industry: What You Can Do and Why You Should • WebRezPro
Along with building a well to provide fresh drinking water, the village mosque was rebuilt, and homes were renovated with new roofing, toilets and bathrooms. Impacts of the Environment protection on the Corporate Social responsibility in Southern Cross Hotel According to Wong, Kim, and Lee 2019 environment, CSR is considered to be the factor that has the aim to reduce the damages in the environment. The fewer people breathing on you and your staff the better. On the other hand, Randle, Kemperman, and Dolnicar 2019 have stated that the advantage over the competitors is considered to be the main benefit of the implementation of Corporate Social Responsibility. In fact, several studies have found that consumers are willing to pay a premium price sometimes beyond 15% for green and sustainable hotels and restaurants using local and or non-genetically modified or organic ingredients. Who knows…Those grandkids may stay at your hotel one day too.
The issues like garbage disposal, quality services to the customers, maintaining the flora and fauna of the area, culture heritages, respect the sentiments of the local areas residents' community, socials environment issues, etc. In fact, there are many different lesser-known ways in which hotels are working to initiate positive global change and betterment. Various important externals factors that play an important role in corporate social responsibility considered to be the intervention of the government, market forces, and the scrutiny of the public Kim et al. Placing one box on top of the diagram, she writes 'CSR' and links three boxes right below it. Roberts 2007 defined CSR is certain expectations from the organization to demonstrate responsible business conduct that does not any harm or exploitation of market place, workplace, the state holders of the community and the natural environment.
11 Examples of CSR Practices in the Hospitality Industry
The meaning of the data must not be manipulated and interpretation should also not be influenced. The design guides business organizations to have a clear understanding of environmental sustainability. On the other hand, Kasemsap 2018 has stated that the implementation of the environmental CSR is considered to be impossible for small companies as the infrastructure for the Recycling process need significant fund. This can be especially important in case of negative events or crises that can damage the reputation of the company. Below you will find 11 examples of CSR practices in the hospitality industry. Continuing its previous mission, Good Hotel London is offering local people from every walk of life the opportunity to build confidence and develop the kind of work-based skills employers are looking for.
The purpose of this article is to shed light on several companies that have shifted their strategies to cater to a younger generation of more environmentally and socially active customers, and to encourage other companies to take similar action. The topic of the research is the importance of corporate social responsibility through the implementation of environmental sustainability in the hospitality sector. As services are intangible, and evaluated based on perception of quality, rather than tangible product attributes, the goodwill created by social initiatives taken by the firm, transfers to the brand image, creating differentiation, which can in turn create an advantage in a highly competitive industry that provides substitutable services like hotel rooms. The whole research can even be a failure if this part goes missing. These include attempts to increase fuel efficiency in airlines, reduction of food waste in restaurants, and water and energy saving in hotels. It is the continuing commitment by business to behave responsibly and fairly and contribute to economic development while improving the workforce life quality and their families as well as society and local community at large.
