Market share refers to the percentage of a company's sales within a specific market or industry. There are several factors that can affect a company's market share, including the following:
Product quality: One of the most important factors affecting market share is the quality of a company's products. If a company's products are of high quality and meet the needs of customers, they are more likely to be purchased, leading to an increase in market share. On the other hand, if a company's products are of poor quality or do not meet customer needs, they are less likely to be purchased, resulting in a decline in market share.
Price: Price is another key factor that can affect a company's market share. If a company's products are priced too high, customers may be reluctant to purchase them, leading to a decline in market share. On the other hand, if a company's products are priced competitively, they are more likely to be purchased, resulting in an increase in market share.
Marketing and advertising: A company's marketing and advertising efforts can also have a significant impact on its market share. By effectively promoting its products and building brand awareness, a company can attract more customers and increase its market share.
Competitors: The presence and actions of competitors can also impact a company's market share. If a company has strong competitors in the market, it may be more difficult for it to increase its market share. On the other hand, if a company has few or weak competitors, it may be able to gain a larger market share more easily.
Innovation: A company's ability to introduce new and innovative products can also impact its market share. If a company is able to consistently introduce new products that meet the needs of customers, it is likely to increase its market share.
In conclusion, there are several factors that can affect a company's market share, including product quality, price, marketing and advertising efforts, the presence and actions of competitors, and innovation. By understanding and addressing these factors, a company can increase its market share and achieve long-term success in the market.
Factors that Affecting the Value of Shares
This skill is necessary at all level of management and it helps mangers for organizational success. Types of retailers According to Kotler and Armstrong 2004 , retailers are classified in terms of several characteristic. Furthermore, traders and investors seeking to acquire wealth always gravitate toward firms with extraordinarily good financials, which leads to a rise in demand for that specific stock, driving up prices. S government communication to U. No representation or warranty is given as to the accuracy or completeness of this information. Potential Entry of New competitors Despite numerous barriers to entry, new firms sometimes enter industries with higher quality products, lower prices and substantial marketing resources.
Factors Affecting Market Share of Retailers Essay Example
I have been through similar situations so many times during my B-school projects and even at work. High performing companies work on innovation, customer relationships, efficient hiring practices, even acquiring their competitors. These are the two elements that influence the price of a stock. Marketing mix elements include; Price It can be defines as the amount of money charged for product or service are the major factor that affects the market share, in marketing mix price changes as the product passes its life cycle. It is a public limited company, which listed on the London stock exchange. Before you make your next deal, it's a good idea to think about these elements to understand better how the market could move.
According to Bearden 2007 , a product as an idea, a physical entity a good , a service or any combination of the three that is an element of exchange to satisfy individual or business objectives. Kotler 1993 — 1974 , coined the term atmospherics to describe visual color, brightness size, shape , aural volume, pitch Olfactory freshness and tactile softness, smoothness, temperature dimensions of store that can influence the purchase probabilities of consumers. However, there are different repercussions for different people in situations where the performance of our currency is concerned. The reason was that shares offered an opportunity to invest in firms with capital and assets. S domestic audiences that prohibit influencing public opinion through unauthorized publicity or propaganda. Limits on certain exports and imports might affect a particular material you need for production. The business owners are subject to criminal and civil law if they fail to abide by the law.
S public diplomacy and international broadcasting, two additional legislative provisions prohibit the dissemination and general availability of communications and related materials intended for foreign publics to U. What does Market Share tell about a Company? According to Saleemi 2008 , three managerial skills essential to successful management are; a Technical skills This refers to the ability and knowledge in using equipment, techniques and procedures involved in performing specific tasks. Tourism activity, for example, may increase and decrease depending on the time of year. This is because not all products are ideal for everyone, and the more focused the target audience is, the better results will be obtained. However, such presentations will give you an idea about what the ballpark number could be.
If the retailer has built a wall around an attractive market, competitors will attempt to breakdown the wall. Conclusion In short, the market share of a company is a measure of its progress or regress depending on an increase or decrease in market share, respectively. Promotion A specific combination of promotional method used for one product or a family product. Here are a few great organizational skills that will improve your personal management techniques. One or the other will be more convenient according to the needs of the product or service to be tested, and depending on the size of the sample that is required.
Mugenda and Mugenda 2003 describe the study as comprehensive study of social places like institution, a district or community. For people trying hard to know how to find the market share of a company. When more people are investing confidently, the demand goes up, leading to increased stock prices. According to Porter 1980 Argue that the state or degree of competition in an industry and thus the industry unattractiveness in terms of profit potential which affect the market share depends on five forces. The most important feature is that the small-scale retailers have a direct and personal contact with their customers. According to Adrian Palmer 2002 says product mix decisions include strategic and tactical decisions about the average level of price to be charged, discount structures, terms of payment and the extent to which price discrimination between different groups of customers to take place.
Financial management skills Money management is the wall upon which your personal management skills sit lopsidedly like humpty dumpty. Accuracy of purposive sampling was compromise due to time constraints and budget. Factors Affecting Market Share of Retailers Introduction This chapter entails the background, the statement of the problem, objective of the study research questions, the significance of the study, the limitation of the study and the scope of the study. It is direct inducement offering extra incentive all along in the marketing channel to accelerate the movement of its products from products to consumers. When so many businesses have their fingers in the political pie, election season has a huge impact on the stock market.
Factors Affecting Share Prices in the Stock Market
How to analyse share price changes To analyse share price changes, you can employ fundamental and technical analysis. These major players operating in this Market are in strong competition in terms of technology, innovation, product development, and product pricing. Electronic retailers have bargain-priced CDs to get shoppers into their stores in hope of building sales of high-profit electronics equipment. Publicity is highly credible but cooperation with media may prove difficulty calls for the company to purchase the store advertise. Ultimately, the factors that affect performance are the same factors that affect a company's share more or less. .
Price-floor pricing Price-floor pricing is a method for calculating price that considers both costs and what can be done to assure that a plant can operate at capacity. According to Palmer 2002 , the promotion of service often needs to place particular emphasis on increasing the apparent tangibility of a service. This causes a sell-off, which may swiftly send share values spiraling downward. Purposive samplings are used in the selection of people of interest and exclude those who do not suit the purpose of the study. It is use when the state of the economy or other temporary market conditions makes it impossible for a firm to sell enough of its product at a price that covers fixed costs, variable costs and profit goals to keep its plants operating at full capacity. As a result, the policies that have been initiated are not reflected in the actions in terms of resource allocations and commitments.
Imperfect competition is the market with two or more sellers and buyers that fail to match the criteria of perfect competition. The price is calculated by adding a predetermined percentage to the cost. Marketing mix decide upon the best way to leverage the different elements of the mix to maximize the return on your investment People People are the most important element of any service or experience. Of course, the employer also wants this ambition to include staying with the company. It is often in the best interest of both suppliers and producers to assist each other with reasonable prices improved quality, development of new services, just-in-time deliveries and reduced inventory costs, thus enhancing long-term profitability for all concerned.