The Goodyear Eagle Aquatred is a revolutionary tire that was first introduced by Goodyear in the early 1990s. This tire was designed specifically for wet road conditions and was hailed as a major breakthrough in tire technology.
One of the key features of the Goodyear Eagle Aquatred is its unique tread design. The tread is made up of a series of channels and grooves that are designed to channel water away from the tire and improve traction on wet roads. The tread is also made from a special compound that is designed to grip the road better in wet conditions.
In addition to its tread design, the Goodyear Eagle Aquatred also features a special sidewall design that helps to improve handling and stability on wet roads. The sidewall is made from a flexible material that allows it to conform to the shape of the road, providing a more comfortable and responsive ride.
Another important feature of the Goodyear Eagle Aquatred is its durability. The tire is made from high-quality materials that are designed to last for many miles. It also features a special tread design that helps to reduce tread wear, which means that it will last longer than many other tires on the market.
Overall, the Goodyear Eagle Aquatred is a tire that is designed to provide superior performance on wet roads. Its unique tread design, flexible sidewall, and durability make it an excellent choice for drivers who need a tire that can handle the challenges of wet weather driving. Whether you are driving in the rain or on a wet highway, the Goodyear Eagle Aquatred is a tire that you can count on to keep you safe and secure on the road.
Goodyear Aquatred launch
Used: An item that has been used previously. Goodyear needs to analyze how the market is evolving and determine which channels they need to invest in now, in order to provide them with the best possible position to establish market share in the future. Once you select an installer, you'll be able to contact them directly to discuss the availability of the other tires. The tread was ok, but the inner and outer sidewalls were completely shredded. I went to a different tire store and junked the two new aquatreds and purchased 4 pirells. .
Performance tires were more expensive but gave the consumer more traction and control. Featuring two circumferential channels instead of a single center channel, the Aquatred 3 has a 10% wider footprint and 7. This is not of concern and Goodyear has invested heavily in the infrastructure over the previous years giving it the capability to define, develop, produce and sell new products in quick succession. Another sale tactic which sold tires to the consumers was a manufacturer guarantee, which would often guarantee the life of the tire between 60,000 and 80,000 miles. Actionable Marketing Plan for Aquatred Price: The price of Aquatred should be based less on cost-plus or margin techniques and should instead be calculated from a Perceived-Value Pricing strategy. Contingency Plan The contingency plan can be found under Exhibit 9. Their direct competition Michelin sold its tires mainly through large chain dealers and warehouse clubs.
Goodyear's New Aquatred 3 Stretches the Limit of the Name
The consumer was told the tire could not be repaired. The address is 25409 detroit road, westlake, oh, 44145. I believe the tires were rated for 65000 miles. The vehicle would slide and skid in wet weather. Months before hit speed bump at 20 mph.
Goodyear Eagle Aquatred Tire Coffee Tea Mug Vintage Made In The USA
These consumers also demonstrate a relatively low price sensitivity Appendix V making the Aquatred most suited to their purchasing habits. He thought it may be a manufacturers defect and sent the tires to goodyear for xray analysis. The tire provided noticeably better wet traction than the Aquatred II, especially in transition areas between wet and dry pavement, and provided a comfortable, solid ride on public roads. To figure this out we will first need to discuss the existing market and modes of distribution. I sent a email message to goodyear customer service.
This caused a wobble while driving. You are leaving the Goodyear. Otherwise, I would use the manufacturer outlets to sell more of the Goodyear niche products to try not to directly compete with the nearby small independent dealers. These ads will stress the stopping ability of the Aquatred tire in wet conditions as much as two car lengths and also their ability to maintain their wet traction even when 50% worn. Goodyear was a major brand and made about 65% of its revenues off of replacement tire sales, with the rest coming from OEM sales. I received a 50% adjustment.
Goodyear will be able to generate this hype by utilizing print and television ads. It would create major problems for the independent retailers and franchisees that would be forces to compete on price. The tire store adjusted the tire. In a time when tire purchases are becoming more price sensitive and moving towards a market demanding low cost private labels, Goodyear needs to determine an efficient strategy that markets a premium priced tire to this price dependent consumer base. You are leaving Goodyear. Goodyear did not distribute its tires through all of these retail options.
And its listed under re-treads. Pictures are representations only. Hole which caused flat is in the sidewall. Mkx83mhr2901 and 1 tire dot. These tires are selected by the vehicle manufacturer in order to help provide optimal performance based on the characteristics of the vehicle.
The Technologies When you're looking for new tires, keep an eye out for these technologies in some of Goodyear's popularEagletires. The Aquatred tire is to be launched in the replacement market because it would take a few years to develop a contract for OEM sales. Was I sold four re-tread tires. Place: As stated earlier, Small Independent Dealers SIDs and Manufacturer-Owned Outlets will be designated as the distribution channels for the launch of the Aquatred. Noticed separation on sidewalls.
Even though the Aquatred marketing plan would not appeal to this particular channel, Goodyear should expand distribution and market a low priced tire to be sold thorough this emerging channel. Prior to the launch, Goodyear will need to generate hype in regards to their breakthrough in wet traction performance. Exhibit 1 Constraints and Opportunities Constraints: 1 Industry seems to be turning toward low-cost, high warranty tires. The event included a three-hour drive over a variety of road surfaces to test handling and responsiveness, and a half-day at Pikes Peak International Raceway. The small independent dealers accounted for 50% of Goodyear replacement tire sales revenues while manufacturer owned outlets accounted for about 30%. I was forced to replace the tires at another dealer at my expense.
Product specifications and for general information only. All four tires are wearing on the outer edges. With that being said, the target audience has been narrowed down to exclusively the Quality-Conscious Buyers 18%. This capability will be critical to the reposition of Goodyear as the market leader across all categories and move it to number one position. I had just turned on my radio when I noticed that the tire noise seemed to be increasing. With the launch of this tire coming up Goodyear has some challenges they need to figure out, where should they price the Aquatred? The decision should be based on market size, market trends, and also the channels compatibility with the Goodyear company and its associated products.
