Imc plan example. Integrated Marketing Communication Plan 2022-12-21
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An Integrated Marketing Communications (IMC) plan is a strategy that coordinates all promotional activities in order to achieve a consistent and cohesive message across all channels of communication. An IMC plan can be used to effectively promote a product, service, or brand to a target audience.
An example of an IMC plan might involve promoting a new line of sporting goods to a target audience of outdoor enthusiasts. The plan might include a variety of different tactics, such as advertising in outdoor magazines, sponsoring local sporting events, creating social media posts and content to engage with the target audience, and hosting product demonstrations at local retail stores.
One key element of an IMC plan is setting clear objectives and goals. In this example, the goal might be to increase brand awareness and sales among outdoor enthusiasts. To measure the success of the plan, the company might track metrics such as website traffic, social media engagement, and sales figures.
Another important aspect of an IMC plan is ensuring that the message being communicated is consistent across all channels. This might involve developing key messaging points and ensuring that they are reflected in all promotional materials, including advertising, social media posts, and in-store signage.
An IMC plan can also involve partnerships with other companies or organizations that can help reach the target audience. For example, in this example, the sporting goods company might partner with local outdoor adventure tour companies or sporting clubs to promote their products to their customers.
Overall, an IMC plan is a valuable tool for promoting a product, service, or brand to a target audience. By coordinating promotional activities and ensuring consistency in messaging, an IMC plan can help a company effectively reach and engage with its target audience.
Imc plan
Why should they believe it? Coming up with an integrated marketing plan can give you a high potential for return of investments. . A target market is the entire market an organisation is operating in. You may also see As your market relates to your story or any presentation, they develop trust and familiarity, which are essential factors in any business-to-consumer transactions. He then modified the drink and in partnership with Chaleo Yoovidhya, founded Red Bull Gmbh in Chakkapong. Citizen watches also incorporates the eco-drive technology which means that their watches will never require batteries. Media objective strategies are considered in terms of reach and frequency.
This may involve changing the message, the channels used, or the overall approach. It also makes it possible for the staff to treat customers more consistently because everyone is working from the same comprehensive knowledge. Chef: Our place is different from others restaurants because it serves only authentic Italian dishes which is not anywhere to be found in Melbourne. The reason to achieve more than one purpose is mainly to simplify the target audience and avoid the creation of confusion. Nike Nike is another company that has used IMC effectively. A true IMC company is closer to the customer, and would never be nervous or ashamed to have one sit in on a strategic marketing meeting—a true IMC company has the best interests of its customers in mind. He has also made his debut as a runway model for Prada.
Additionally, the implementation of the IMC plan would achieve the objectives of increasing the number of customers for the restaurant. House of Innovation by Nike Nike produced a mixed-media artwork product that was displayed in the midst of their main store in New York City in 2019. The company has a long history of using television, radio, and print advertising to reach its target audience. Integrated Marketing Communication IMC Plan Contents 1. The goals have been designed to support the strategy for the Integrated Marketing Communication Plan for the year 2018.
Unique atmosphere for shopping in store The atmosphere within the store provides consumer a really pleasant circumstance to shop, moreover, the unique decoration and the aura makes the brand distinguish from the others. Firstly, the report provides a background of the company along with identification of the required audience which the company wants to target with their marketing campaign. It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram. Is a high priced product. The goal was to persuade consumers to shift away from a PC, to a Mac, an upcoming competition. How will your product differ from the competition? At the moment, the video ad takes up all the space that is immediately visible on the landing page, with other large images appearing below it. They are not concerned about brushing their teeth and are quite careless.
In order to make the brand more accepted by senior, we must create another image that can appeal to them, make them feel the brand is not just for cool teenagers but also for mature adults. However, besides the current situation, the company has more opportunity to enhance its brand equity by expanding the customer segment to a higher level. By having a unique brand image, Azzimuth will be able to separate itself from other brand peers, hence establishing itself as a unique section of the market. After all, what better way to fill the hall with prospects than by reaching out to them directly on Twitter or Facebook? When people, especially seniors, see the commercial frequently, they will gradually change the original brand image in their mind. When Azzimuth determines its target audience, it can scale their marketing communication efforts thus customise the intended message to their target audience effectively. Over time, a stronger business identity will be built.
The recommendations provided in the report target each area of concern identified through analysis. The organisation can effectively compete in this market as it launched the first electronic smartphone to the world market three years ago. This will help the company retain the consumer for life. This is the reason why an integrated marketing plan is considered as a Whether you execute traditional, non-traditional, or digital marketing initiatives, it is essential for you to start with an integrated marketing plan that can guide you on how to properly disseminate your message to the marketplace where your target audience are. However, the first stage in this process is for a business to establish the marketing goals and objectives necessary to enhance its marketing system.
Hence, it is vital to comprehend their target consumer groups completely. Meanwhile, this tactic has been so popular for quite a long time and most of the company considers this tactic as a great ways to promote their brand or product, so the potential influence on customer is quite huge. If you can effectively do this through an integrated marketing plan, it will be faster and easier for you to sell your products, pitch, services, and other offers or presentations. Thus, it can reach the possible target client with great precision, and the likelihood that these customers will purchase the product offer is increased. To get kids and their parents to understand the importance of having healthy teeth, brushing at young age and to create an association between fun, excitement and tooth brushing.
Integrated Marketing Communication Campaign Plan Sample Assignment
They recruited three athletes — Zersenay Tadese, Eliud Kipchoge, and Lelisa Desisa — for the race, made it simple for fans to track with their hashtag Breaking2, and even developed a unique Nike shoe emoji. By employing Integrated Marketing Communication, a message has a greater chance of breaking through the barriers of the commercial messages that flood customers daily. Executive Summary Nike is a large company and a famous sports and fitness brand that is loved by customers from all over the globe. In response to this, we want them to start tooth brushing twice a day for 3 minutes. Is the current tactic suit for our new customer? The high price will set it apart from its peers by delivering the image of a exceptional product.
15 Examples of Great Integrated Marketing Campaigns
This in turn calls on new practices and higher-order levels of organisation management. What would we like them to think and do in response to the Communication? Based upon this idea, there are several opportunities that we can follow: 1. What is direct marketing? What are the JOBS TO BE DONE and resulting Marketing Objective? Adoptable and compatible with numerous devices and applications Heart rate tracking, sleep tracking, activity tracking Charge tracking device installed in the watchband Style and image Attractive features that make a fashion statement, new colours, slim design and various band styles 2 Marketing mix This section explains the characteristics of the chosen product; the distribution channels of the product; and the price of the product. Integrated marketing communication examples There are many examples of companies that have used IMC to great effect. Changes in related laboratory indexes, including fasting plasma glucose and insulin FPG and FINS , plasma glucose 2 h after meal 2hPG , glycosylated hemoglobin HbA1c , serum triglyceride TG , low density lipoprotein cholesterol LDL and insulin resistance index HOMA-IR , were observed. By doing so, consumers might tend to compare the products. The slogan should be: One can have a great day ahead with eating Italian salad and alcohol.
