Jollibee case analysis. Case Study Jollibee blog.sigma-systems.com 2022-12-12

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Jollibee is a Filipino multinational chain of fast food restaurants that was founded in 1975 by Tony Tan Caktiong. The company has grown to become one of the largest fast food chains in the Philippines, with over 1,400 stores in the country and a presence in numerous international markets. Despite facing fierce competition from global giants such as McDonald's and KFC, Jollibee has managed to maintain its position as a market leader in the Philippines and has continued to expand internationally. In this case analysis, we will examine the factors that have contributed to Jollibee's success and discuss some of the challenges the company has faced in its journey to become a global brand.

One of the key factors that has contributed to Jollibee's success is its strong focus on customer service. The company has consistently placed a high priority on providing fast, friendly, and efficient service to its customers, which has helped to build a loyal customer base. In addition to this, Jollibee has also differentiated itself from its competitors by offering a wide variety of menu items that cater to the tastes and preferences of its local customer base. For example, in addition to traditional fast food items such as burgers and fries, Jollibee also offers Filipino-inspired dishes such as adobo, palabok, and halo-halo, which have helped to make the brand more relevant and appealing to local customers.

Another factor that has contributed to Jollibee's success is its aggressive expansion strategy. From its humble beginnings as a single store in the Philippines, Jollibee has grown to become a multinational company with a presence in over 20 countries around the world. The company has pursued a strategy of both organic growth and acquisitions, which has helped it to enter new markets and expand its customer base. For example, in 2013, Jollibee acquired the American fast food chain, Smashburger, which allowed it to enter the highly competitive US market.

Despite its many successes, Jollibee has also faced some challenges in its journey to become a global brand. One of the major challenges the company has faced is cultural adaptation. As Jollibee has expanded into new markets, it has had to adapt to different cultural norms and preferences. For example, in the US, the company has had to navigate the highly competitive fast food market and find ways to appeal to American customers. This has required Jollibee to make adjustments to its menu and marketing strategies in order to better meet the needs and preferences of its customers in different markets.

In conclusion, Jollibee's success can be attributed to a number of factors, including its strong focus on customer service, its diverse menu, and its aggressive expansion strategy. While the company has faced some challenges in its journey to become a global brand, it has managed to overcome these obstacles and continue to grow and expand. Looking forward, Jollibee is well positioned to continue its success and maintain its position as a market leader in the fast food industry.

Jollibee case study

jollibee case analysis

Results support the contention that competition limits shirking and free riding across inter-firm relationships, but did not support the hypothesized role of relational mechanisms in lowering potential shirking and free riding. He decided to go about a variety of strategies to do so. This may be a sign of Jollibee that the company is booming like mushrooms, closing the gap between one Jollibee fast food from the other in terms of location and distance. For crafting out an efficient direction for the firm, the four strategy model for international expansion was analyzed and the firm was plugged in to the model and it turned out that the present strategy of the firm is falling in a grey area between the international strategy and localization strategy. And the buyer power is low if there are lesser options of alternatives and switching. Tony Kitchner implemented a strict control process of the franchises.

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Jollibee

jollibee case analysis

These customers will be very disappointed when their favorite meals in Jollibee are not available so the company should focus on giving these customers a satisfaction by handing them the best service by making the products always available so it can tap all the cravings of their beloved customers. They innovate so that it will gain an advantage against its competitors especially McDonalds. We prefer an intention rather than a higher income because the priority is growth. For example in inventory system, supply chain management system to manage its supplies, easy payments and ordering system for customers and other technological that can make the management more effective and cost-saving. She wanted to start a career in the restaurant business. They should formulate what quick actions they can do in order to resolve the problem.

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Jollibee Foods Corporation Case Study Solution and Analysis of Harvard Case Studies

jollibee case analysis

California: Their venture in Guam was a success showing that the food was liked more by Americans based there. Tingling offered to put up all capital required Expanding the base in Hong Kong, with opening another store on one of the busiest streets in the city. Success in Guam led them to believe US had potential. They innovate so that it will gain an advantage against its competitors especially McDonalds. Jollibee is slowly acquiring these companies. This accounted for a very small part of their revenue but this was their stepping stone towards localization. Jollibee used franchising to rapidly expand its business and achieve market penetration.

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JOLLIBEE CASE blog.sigma-systems.com

jollibee case analysis

This maybe a sign of Jollibee that the company is booming like mushrooms, closing the gap between one Jollibee fast food from the other in terms of location and distance. And outside environment that can adversely affects its performance or achievement of its goals. She handled a pawnshop for five years. This strategy failed as Filipino food was not perceived the same way in every country and the pressures for local adaptation increased. Feeling of one unit and one family is considered to be their priority as they expanded immensely into various countries and regions. But it should not exclude the local populace of the host nation.

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Jollibee Case Analysis

jollibee case analysis

The economic condition supply and demand and growth of his business will certainly expand as it has a corresponding fast food restaurant which is supposed to be Jollibee that capture more customers to dine while purchasing a full tank of gas or the other way around. The international division — looks for countries with low or no presence of competitors, where they can build brand awareness Parent company — making investment, to create a partnership with franchisees Franchisee — selecting a site of iris store with advice of International dolls staff FSML franchise service managers — getting responsibility for the opening. This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry. Any firm who has valuable and rare resources, and these resources are costly to imitate, have achieved their competitive advantage. Which one would you choose and why? Initial reading is to get a rough idea of what information is provided for the analyses. When : It should be implemented as early as possible, regularly during the initial screening prior to site evaluation.

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Case Study Jollibee blog.sigma-systems.com

jollibee case analysis

The threat of Jollibee is the high competition against McDonalds. Government controls the license given the open of the fast food restaurant and other business regulation that need to follow as for a franchise business. Jollied follows a formal process for entering new foreign markets. Rare and valuable resources grant much competitive advantages to the firm. He keeps up with the demand of the customer - customers are seeking a restaurant, he provides one.

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Jollibee Case Analysis Free Essay Example

jollibee case analysis

This may result in transfer of skills, such a research and development knowledge and sharing of resources Cons Diversification is considered the riskiest and the most expensive form of strategy in the Ansoff Matrix since it involves new products and new market bundled into one. Although shirking and free riding produce a major source of uncertainty for the franchisee entrepreneur it can be limited by plural formed governance dimensions. He is benefitting is gasoline station all at the same time. But this strategy failed as he realized that not all Filipinos had same tastes. He is focusing on benefitting his gasoline station by using Jollibee franchise as a medium to get there. These factors could tarnish their image in the market. STEP 4: SWOT Analysis of the Jollibee Foods Corporation HBR Case Solution: SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing.


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(DOC) Jollibee Case Analysis

jollibee case analysis

The strengths and weaknesses are obtained from internal organization. Initially, fast reading without taking notes and underlines should be done. Ng Pros She has more than an adequate amount of income to start a business. Artiaga wants to invest a Jollibee franchise in order to attract more customers to his gas station which will increase his business income or profit. Artiaga Pros He has a specific intent for the company. We tested our model using a paired-dyadic data approach to mitigate the problem of shared-method variance among the psychometric measures. Then, a very careful reading should be done at second time reading of the case.

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BPO Case Study 1 Jollibee

jollibee case analysis

And some opportunities can be foreseen, such as being able to expand a franchise into a new city. The threat of Jollibee is the high competition against McDonalds. The first change driver that brought Jollibee Foods Corporation into proper incorporation was the realization that prices of ice cream would double due to the oil crisis of 1977. And outside environment that can adversely affects its performance or achievement of its goals. Disadvantage: Assembling a large team of outsourced stafs quickly is troublesome. Later Jollibee realized the problem and started catering to the local needs for e.


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jollibee case analysis

It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered. Best alternative should be selected must be the best when evaluating it on the decision criteria. Marketing on existing who can acquire better features for the franchise. Moreover, it is also called Internal-External Analysis. Market Development — Being geographic set-up as the main focus of the company, Jollibee Foods Corporation could develop franchise partners toward countries with existing Filipino minorities. They started changing the ambience of the outlets in the host country according to the tastes of natives of the host country people.

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