Kellogg is a leading global manufacturer of breakfast cereals and convenience foods, including brands such as Corn Flakes, Special K, and Pringles. The company has a long history of success and has maintained its market leadership through a combination of strategic acquisitions, innovative product development, and effective marketing campaigns.
One key aspect of Kellogg's competitive strategy is its focus on product innovation. The company is constantly looking for new ways to enhance the taste and nutritional value of its products, as well as to introduce new products that meet changing consumer preferences. For example, Kellogg has introduced a range of healthier cereals and snack bars in response to consumer demand for healthier options, and has also developed new product lines such as protein bars and snack packs to appeal to more on-the-go consumers.
Another important element of Kellogg's competitive strategy is its strong brand portfolio. The company has a number of well-known and trusted brands that are recognized and respected by consumers around the world. These strong brands help to differentiate Kellogg's products from those of its competitors and give the company a competitive advantage in the marketplace.
Kellogg also utilizes a number of marketing and advertising campaigns to promote its products and build brand loyalty. The company uses a variety of channels, including television, social media, and in-store promotions, to reach its target audiences and drive sales. Additionally, Kellogg has developed partnerships with other companies, such as sporting events and charitable organizations, to further enhance its brand image and reputation.
In addition to product innovation and strong branding, Kellogg has also pursued a number of strategic acquisitions to expand its business and strengthen its market position. For example, the company has acquired a number of smaller, specialized food manufacturers in order to add new products to its portfolio and enter new markets. These acquisitions have allowed Kellogg to increase its scale and reach, as well as to gain access to new technologies and expertise.
Overall, Kellogg's competitive strategy has been successful in helping the company maintain its position as a leading global manufacturer of breakfast cereals and convenience foods. Through a combination of product innovation, strong branding, and strategic acquisitions, the company has been able to adapt to changing consumer preferences and remain competitive in a dynamic and rapidly changing market.
Kellogg Company's Strategic Management
From the above discussion this is seen that if Kellogg apply the above strategies it will be able to make a good market background and this will lead to the achievement of the vision. BCG Growth share matrix Question Mark: The products that are introduced recently by Kellogg belong to the Question mark quadrant of the above diagram where the market growth is good but share is not very high. Strategy for sustainability: A business manifesto. However, this risk of such substitute products is comparatively low for Kellogg because the product range of Kellogg is widest, so only organic food can be its substitute but the production costs of organic food is too high, which reduces the threat. Kellogg require rare resources to compete in the industry. However, it has many opportunities to develop the customer base, brand awareness, financial strength, acquisition with other companies, increasing demand for health consciousness of the people, and new product development. Due to their great products and availability, Conagra Foods is considered one of the top Kellogg competitors.
What is a Inimitable Difficult to Immitate Resource for Kellogg? Sloan Management Review, 45 3 , 57—63 Barney, J. What are the barriers to entry in the RTE cereal industry? The company has already been selected and the company is Kellogg which is also known as Kellogg Company. The key point is that Kellogg does not view organisation as a detached body with the views and goals entirely different and unrelated to the goals of its members. We have demonstrated it in several ways. The company deliveries branded and unbranded consumer food products to various foodservice and commercial baking industries of Northern America. For example, if the management of Kellogg wants to expand the business to a new country, it must assess the possible impact and reactions of the stakeholders and therefore, this is logical that Kellogg will consider the impact of stakeholders before making a decision.
Communicating with the stakeholders 2. Kellogg's Special K 8. Related diversification helps a business to have new portfolios of business. Horizontal integration: This strategy integrates a business from a different industry. The idea was to inspire consumers to begin their day with a bowl of breakfast.
We are also on a mission to drive a behavioral change in many urban Indian consumers who skip or skimp breakfast due to lack of time. For this reason it must analyses what types of resources it needs. The bargaining power of suppliers is not very much strong as there are many suppliers of the product, and thus expanding the market will not be difficult. When the company takes a decision the decision is likely to affect the stakeholders of the company and thus it must assess the possible impact of the decision on its stakeholders. The threats in the SWOT Analysis of Kellogg's are as mentioned: 1. As a result, the management of Kellogg should consider this plan to assess the unusual events to protect the company from those risks by responding rationally. Controlling the costs Communication assistants 1.
Kellogg does business only with partners that manage to meet those requirements Werbach, 2013. This allows resolving problems at the initial stage of manufacturing when the losses are lower. Like thandai badam and rose-flavoured corn flakes, and brought aboard Indian chef Ranveer Brar to whip up special recipes. To stay competitive, the organisation has adopted differentiation strategy that is possible with diversification of the brand portfolio Collins, 2014. Accordingly, the company formulated the strategic planning so that it can reach the vision through enriching the world with Kellogg foods and brands. Dog: Kellogg have invested in some products that has lower growth and lower share that means the products did not gain market popularity.
In 2018, the company added granola with almonds and cranberries to the portfolio, to serve palettes more skewed to Western breakfast and snacking trends. Consumers are substituting ready to eat cereals with health bars like canola bars etc. Source: — Self-generated the company analysis. The main brands of the company are Capri Sun, Classico, Jell-O, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, ABC, Kraft, Heinz, Planters, Quero, Kool-Aid, Weight Watchers Smart Ones, Plasmon, and Velveeta. The company should divest from the market and this is logical to invest the amount in others profitable market.
Targeting the right market: Kellogg will be able to target the right market, currently the company has operation only in 18 counters, and it needs to expand the market base because it has global reputation. Moreover some other factors such as the liability of foreignness, environmental factors and competitive factors, product, legislation at different market etc. The new HR service delivery project was implemented in 13 countries. If this is done it will have control of the assisting industry. Their products are sold across multiple channels grocery stores, club stores, and mass merchandise. During the production process, some random samples are always taken to undergo the quality control test.
Below are the top 7 competitors of Kellogg's: 1. A random sample of shelf product can be taken by the Kellogg Quality Assurance department. Existing rivalry: There is existing rivalry in the food industry and Kellogg will overcome the existing competition by diversifying the production and product category, by making the production process efficient. For example, is Kellogg integrates the wrapping business this will be called horizontal integration. For any questions regarding this page, please email A student must earn at least FOUR credits in any combination of half-and full-credit courses from the courses listed below to complete the major. The new Masterbrand campaign is our attempt to bring alive our purpose and drive this behavioural change. However, given their market leadership, the pricing strategy in the marketing mix of Kellogg's is often dominated by their own brands.
Customer Service and Quality Poor customer service rates are among the major weaknesses of Kellogg. A correlation of -1. Kellogg's does its promotion through various mascots developed for each product which helps build a connect with the audience 7. It employed more than 25000+ people. Snacking in India is more than a billion-dollar category.
A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. The Quality Assurance Personnel is hired by the company to check if its suppliers manage to meet all the quality requirements including sanitation procedures. It is indeed a challenging, and complex task to build space for another brand in the minds of Indian consumers. As far as recruitment is concerned, Kellogg is looking for competent professionals who are creative, productive, and open to innovation. Hill, Emily Tedards, and Taran Swan 2021 "Drive Innovation with Better Decision-Making", Dyer, J. It has global reputation and supply chain management Innovative and creative products 3. The investments into these markets are constantly increasing.
