Lidl is a global discount supermarket chain that was founded in Germany in 1930. The company has a strong presence in Europe, with over 11,200 stores in 35 countries, and it has also expanded into the United States and other parts of the world in recent years. Lidl's mission is to offer high-quality products at the lowest possible prices, while also being a responsible and sustainable company that is committed to the well-being of its customers, employees, and the environment.
One of Lidl's core values is to offer the best possible value for money to its customers. This means that the company focuses on offering a wide range of products at low prices, without sacrificing quality. Lidl works closely with its suppliers to ensure that it is able to offer high-quality products at the lowest possible prices, and it also invests in state-of-the-art logistics systems to keep costs down and make its products more affordable.
In addition to offering low prices, Lidl is also committed to being a responsible and sustainable company. This includes a focus on reducing waste and energy consumption, as well as sourcing products in a way that is both environmentally and socially responsible. Lidl is also committed to supporting local communities, and it works with a variety of charitable organizations and initiatives to give back and make a positive impact.
Lidl's vision is to be the leading discount supermarket chain in the world, offering high-quality products at the lowest possible prices while also being a responsible and sustainable company. In order to achieve this vision, Lidl is constantly innovating and adapting to the changing needs and expectations of its customers, as well as to the changing market and economic conditions.
Overall, Lidl's mission and vision are closely aligned, with a focus on offering low prices and high-quality products while also being a responsible and sustainable company. By staying true to these values and continuously striving to improve and adapt, Lidl is well-positioned to achieve its vision of being the leading discount supermarket chain in the world.