Mother Dairy is a leading dairy company in India that has an extensive distribution network for its products. The company has a well-established distribution channel that ensures the availability of its products across the country.
The distribution channel for Mother Dairy begins at the company's milk processing and packaging units, where the milk is sourced from farmers and processed into various dairy products. From here, the products are transported to the company's distribution centers, where they are stored and sorted according to the demand and supply of different products in different regions.
From the distribution centers, the products are transported to the retail outlets, including supermarkets, convenience stores, and street vendors. The company has a strong network of retail outlets, covering both urban and rural areas, which enables it to reach a wide consumer base.
Mother Dairy also has a direct-to-home delivery system, where customers can place orders online or through the company's call center and have the products delivered to their doorstep. This system is particularly popular in urban areas and helps the company reach customers who may not have easy access to its retail outlets.
In addition to its retail and direct-to-home distribution channels, Mother Dairy also supplies its products to institutions such as schools, hospitals, and corporate offices. These institutions place bulk orders with the company, which are delivered through its distribution centers.
To ensure the quality and freshness of its products, Mother Dairy has implemented a cold chain system at various stages of its distribution channel. This includes temperature-controlled vehicles, storage facilities, and distribution centers to maintain the temperature of the products and prevent spoilage.
Overall, Mother Dairy has an efficient and effective distribution channel that enables it to reach a wide customer base and ensure the availability of its products across the country.
