Old spice analysis. Old Spice Case Study Solution and Analysis of Harvard Case Studies 2022-12-12
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A senior research paper is a significant milestone in the academic journey of any student. It is an opportunity to showcase the skills and knowledge acquired over the years and to contribute new insights to a particular field of study. Therefore, it is essential to choose a topic that is interesting, relevant, and manageable. Here are some suggestions for good senior research paper topics:
The impact of social media on mental health: With the proliferation of social media platforms, there has been a significant increase in the amount of time that people spend online. This study could examine the relationship between social media use and mental health outcomes, such as depression, anxiety, and self-esteem.
The role of technology in education: Technology has transformed the way we learn and teach. This research could explore the ways in which technology has impacted the education system, including the use of online learning platforms, virtual classrooms, and educational apps.
Climate change and its effects on biodiversity: Climate change is one of the most pressing issues facing our planet, and it is having a significant impact on the natural world. This research could examine the effects of climate change on biodiversity and the ways in which conservation efforts are being implemented to protect endangered species.
The impact of globalization on cultural identity: Globalization has brought about significant changes in the way we live and interact with one another. This study could explore the ways in which globalization has impacted cultural identity and the ways in which people have adapted to these changes.
Mental health stigma and its impact on treatment seeking: Mental illness is still stigmatized in many parts of the world, which can prevent people from seeking treatment. This research could examine the ways in which mental health stigma affects treatment seeking and the strategies that can be used to reduce stigma.
Overall, these are just a few examples of good senior research paper topics. The most important thing is to choose a topic that is of personal interest and that allows you to showcase your knowledge and skills. Good luck with your research!
Old Spice Case Study — Isabelle Ringnes
It is better to start the introduction from any historical or social context. I chose to have both songs be represented by music videos, and have 5 million plus views on YouTube for the evidence of popularity. Ethos is the credibility or reputation of the author of an ad. Most people watch television everyday, and there are many ads that present themselves in between every program. The strengths and weaknesses are obtained from internal organization. Make it local and personal: Social media is about interacting on a personal level, while simultaneously being able to reach a familiar or unfamiliar local and global audience.
Despite that both genders can be objectified, it is women who are more at risk due to the already established idea that women are more vulnerable. Surrounding the model is a white couch with gold sparkles and flakes tossed all over. The Old Spice commercials imply that by using their product, a man will be or become moresimilartotheOldSpiceman,orinotherwords,theultimateman. However, all of the information provided is not reliable and relevant. Mass Communication, Popular Taste and Organized Social Action. If we use another type of body wash, then we might risk our sense of manliness.
In contrast, a brand such as Axe 2003 deodorant and body wash or TAG 2005 body wash pursue teenagers and males in their early twenties, who have only one thing on their mind — how to attract the opposite sex. Old Spice could challenge consumers to save as much facial hair as possible through November and then encourage them to shave it off and send the facial hair back to Old Spice December 1 st. To answer your question, this paper will focus on the Old Spice Lumberjack print ad. The commercial tries to accomplish its goal of getting women to buy Old Spice deodorant for men in several elements of rhetoric. The filming for this advert took place on an actual beach, in order to make everything look as realistic as possible and convince the viewer that everything that is happening on the screen might actually be possible. Essentially, the prevalence of certain ideas in media will eventually meet and influence popular culture. For Old Spice to permanently rebrand and appeal to a new generation it was vital to prioritize a long-term relationship with scope and scalability.
Old Spice Commercial Analysis: The Man Your Man Could Smell...
Conclusion : In the short-run, the Old Spice campaign was a huge success and became a flagship within social media marketing. Protect the market share in the category 2. In only one day, the campaign attracted more than 5. In the theory of masculinity the ideal man most always have control and power over women. Excellent product quality 3. Within a week, the campaign harvested more than 40 million YouTube views.
In the ad they use ex-NFL wide receiver Isaiah Mustafa, promoting elements of masculinity, sex appeal, and humor. Advertisers know that we have a greater chance of buying a product if we can picture ourselves how we would like to be portrayed of course with the help of their product. The sought after question is, what makes these ads so interesting for the audience? The audience includes women that are in a relationship with a man and is concerned about the way their significant other smells. . The ad is able to find some of its humour in the way that these gender stereotypes are blatantly shown. However, the sexiness of the advertisement causes people to remember the ad, and thus the product.
Analysis Of Old Spice's Advertisement: [Essay Example], 779 words GradesFixer
An example of ethos can be seen in the very first shot of the commercial, it sets the tone for what the ideal man is supposed to look like. Emotional Modifier: Experienced Descriptive Modifier: Man Brand Function: Enhance. The video was soon released on YouTube on February 4 th, 2010, before going on television soon after. This insight immediately prompted them to broaden their target. The threats in the SWOT Analysis of Old Spice are as mentioned: 1. Once the alternatives have been generated, student should evaluate the options and select the appropriate and viable solution for the company.
Old Spice Case Study Solution and Analysis of Harvard Case Studies
Expand product line for female customers also Old Spice Threats The threats for any business can be factors which can negatively impact its business. Works Cited Arden, Paul, and Leo Burnett. The Movember movement encourages men to grow a moustache for the 30-days of November and raise vital funds to combat prostate and testicular cancer and mental health challenges. The campaign effectively engaged its consumers through successfully blending ingredients from the three marketing media; paid, owned and earned in order to reach their target audience. YouTube subscribers increased from 65,000 to 150, 000, as well as traffic to the Old Spice website increasing up to 300%.
Finally, the essay concludes by explaining the impact and overall significance of the campaign. Before the campaign , " Smell Like A Man, Man " Old Spice was relatively unpopular , especially with young male consumers. Find Out How UKEssays. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. Since Old Spice is already affiliated with something viral, cool and fun, this would be a typical campaign users would find compelling and easy to contribute to. He goes from 10,000 to 50,000 in a month. Description of commercial as follows: The Old Spice Guy faces the camera and greets the women, wearing nothing but a bath towel, prompting the viewer in this case, ladies to look at their male counterparts and back to him a few times in order to compare their attractiveness.
Well that was their goal, advertisers have mastered the market industry by being aware of the fact that us humans are very concerned with our image. Brand Background Old Spice was created by the Shulton Company in 1937. The ad uses reasoning because in order to attract women, you need to smell like a man. The logical fallacy, ad populum, is present in this commercial. However, the new entrants will eventually cause decrease in overall industry profits. However, both Old Spice and Dr.
I am able to link this ad with others that I have seen for old spice in the same manner. Old Spice products would not have been directly advertised in these, but the short segments would still raise brand awareness and give consumers the option to easily create a personal piece of Old Spice-content, and by doing so tightening the relationship with the brand. To avoid expanding the marketing budget by regularly creating content featuring the main character Isaiah Mustafa, Old Spice should opt for more user-generated content. The fast-paced and fluid set changes are masterly crafted and visually stimulating. The reason why I chose theses male artists is because they are influential in the present day hip hop industry, and have achieved a high degree of popularity throughout their careers. The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers to buy their product.
