Old Spice is a brand of male grooming products that was first introduced in 1937. In recent years, the brand has become known for its viral marketing campaigns, which have been widely successful in reaching a younger, more diverse audience. One of the key components of Old Spice's marketing strategy is the use of humor and absurdity to engage and entertain viewers.
One of the most well-known Old Spice viral marketing campaigns is the "The Man Your Man Could Smell Like" campaign, which launched in 2010. This campaign featured a series of commercials featuring a charming and handsome man, played by actor Isaiah Mustafa, offering tips and advice on how men can improve their attractiveness to the opposite sex. The commercials were shot in a humorous and absurd style, with Mustafa delivering his lines in a deadpan manner while engaging in various absurd activities such as riding a horse through a forest or standing on a boat in the middle of a desert.
The commercials were a hit and quickly went viral, leading to a surge in sales for Old Spice. The campaign was so successful that Old Spice decided to continue the campaign with a series of follow-up commercials, as well as a social media component that allowed viewers to interact with the brand in real-time.
One of the key factors that contributed to the success of Old Spice's viral marketing campaigns is the use of humor and absurdity to engage and entertain viewers. The commercials were highly entertaining and memorable, and the absurdity of the situations and the delivery of the lines made them stand out from other advertisements. This approach helped to make the brand more relatable and approachable to younger, more diverse audiences, who may not have been interested in traditional grooming products.
In addition to the use of humor, Old Spice's viral marketing campaigns also leveraged the power of social media to reach a wider audience. The brand's social media presence allowed viewers to interact with the brand in real-time, allowing them to share the commercials and other content with their own followers. This helped to create a sense of community and engagement around the brand, further boosting its popularity and reach.
Overall, Old Spice's viral marketing campaigns have been highly successful in reaching a younger, more diverse audience and boosting brand awareness and sales. The brand's use of humor and absurdity, combined with its active social media presence, has helped to make it a leader in the grooming industry and a household name around the world.
11 Social Media Marketing Lessons from the Old Spice Campaign
By using time constraints wisely, you can also help inspire action from your audience. The campaign started with a strong creative execution that spoke directly to mostly women and while many men didn't quite "get" the commercial initially, it was all many women could talk about. You can make people feel nostalgic, happy or make them cringe with discomfort, but any kind of evocation of emotion is a good thing in terms of viral marketing. Produced in partnership with comedy brand Funny Or Die, it quickly captured the attention of the internet and earned over 43m views on YouTube. Want to know what they are? My mother is in her 60s and instead of TV at night, about half the week she watches YouTube.
9 Examples of Viral Marketing Done Right
Fill out the form below to get your copy instantly. Keep in mind that although there are many factors that influence what someone shares online, the SUCCESs model points to key six elementsāincluding striking visuals and emotional storiesāessential to any successful viral marketing strategy. Wieden + Kennedy created the original ad for the Super Bowl for their client Procter and Gamble the owners of the iconic Old Spice brand. By implementing a 24-hour time limit, participants were motivated to spread the campaign far and wide as quickly as possible. Tap into large networks by giving them the attention they want and crave and they will spread it for free to their distribution networks whether that be Facebook, television or Twitter. With national tensions high between the two nations, the campaign chooses to connect with viewers through the story of shared experience, smiles and co-operation ā something that everyone across the globe can understand and identify with emotionally. Usually, a marketer offers an incentive to motivate their audience to share the campaign.
Old Spice's Smell Like A Man Changed The Imagery Of The Brand And Made It Stand Out In The Market
During this same period their Facebook fans rose 800 percentāfrom 500,000 to 800,000 while Twitter followers increased by 2,700. These industries include but are not limited to personal care products, music, food, and more. . In no time, the clips went viral, attracting millions of eyeballs. Launched in 2014, this challenge that went viral was started online in an effort to raise awareness and raise funds for those suffering from Amyotrophic Lateral Sclerosis ALS disease. Starbucks was able to save millions in advertising, thanks to word-of-mouth and social media sharing.
Old Spice Takes Over YouTube in Viral Marketing Push
Prior to joining MarketingSherpa, Adam was the Managing Editor at the Mequoda group. In the past few days, the deodorant company invited social-media users to submit questions to the Old Spice Man, their topless, Ć¼ber-suave spokesman. This campaign worked because it relied heavily on visuals earning more than 67 million YouTube views to date , capitalizing on video as a unique visual medium. They argue sticky ideas are Simple, Unexpected, Concrete, Credible, Emotional, and generates Stories or SUCCESs. The group seeded various social networks with an invitation to ask questions of Mustafa's character, a dashing shirtless man with over-the-top humor and bravado.
Powerful Viral Video from Old Spice
A few years back, I went to the Charmin bathroom in Tines Square. They cast real children in real situations where they could behave in a natural way everyone can identify with. If your social media marketing is good enough, mass media will pick it up, especially if it has humour and entertainment value and will advertise it for free to millions of their viewers and readers. This alone contributed heavily to a 107% increase in sales in the following month! Leo Burnett came up with the concept of connecting the people of these two countries, 325 miles apart through digital communications on their vending machines. To understand the complete manner in which Digital Marketing can help you grow, enroll in our Image Credits: Old Spice. This polarizing topic generated a ton of engagement, which helped the company earn more than 620 placements along with over 67,000 social shares. International House of Pancakes IHOB Viral marketing doesn't necessarily have to be social media oriented.
