Revlon is a global cosmetics, skin care, fragrance, and personal care company founded in 1932 by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman. Revlon has a decentralized organizational structure, meaning that decision-making and decision-implementation are distributed among various levels and units within the organization.
The company is divided into four main business segments: Revlon Consumer, Elizabeth Arden Professional, Revlon Professional, and Fragrances. Each segment operates independently and is responsible for its own product development, manufacturing, marketing, and sales.
At the top of the organizational structure is the Board of Directors, which is responsible for setting the overall strategic direction of the company and overseeing the management of the company. The Board is comprised of independent directors, as well as the CEO and other executive officers of the company.
Below the Board of Directors is the Executive Management Team, which is responsible for implementing the strategic plans and policies of the company. This team is led by the CEO and includes the President and other senior executives.
The operational management of the company is divided into various functional areas, such as finance, marketing, research and development, manufacturing, and human resources. Each functional area is led by a vice president or other senior manager who reports to the CEO.
Within each business segment, there are also various teams responsible for specific products or regions. For example, the Revlon Consumer segment may have a team responsible for the development and marketing of skin care products, while the Elizabeth Arden Professional segment may have a team responsible for the sale of professional hair care products to salons.
Overall, Revlon's decentralized organizational structure allows for a high level of flexibility and agility, as decisions can be made and implemented quickly at the local level. It also allows for a degree of specialization and expertise within each business segment and functional area. However, it can also lead to potential conflicts and inefficiencies if there is not strong communication and coordination among different levels and units within the organization.