Role of it in rural marketing. Rural Marketing and It’s Importance 2023-01-06

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The age of computers, also known as the digital age, has revolutionized the way we live and work. From the first electronic computers that were developed in the 1940s to the modern computers of today, these machines have had a profound impact on society.

One of the most significant developments in the age of computers has been the rapid advancement of technology. With each passing year, computers have become faster, more powerful, and more compact. This has made them an essential tool in a wide range of fields, including science, medicine, business, and education.

Another key aspect of the age of computers has been the growth of the internet. The internet has connected people from all over the world, allowing for the rapid exchange of information and ideas. It has also created new opportunities for businesses, allowing them to reach a global market and conduct transactions with customers from anywhere in the world.

In addition to these technological advancements, the age of computers has also led to significant social and cultural changes. With the proliferation of social media and other online platforms, people are able to connect with others in new and meaningful ways. The internet has also given rise to new forms of entertainment, such as streaming services and online gaming, which have become popular among people of all ages.

Despite the many benefits of the age of computers, there are also some negative consequences to consider. One concern is the issue of cybersecurity, as computers and the internet have made it easier for hackers to steal personal information and commit cybercrimes. There is also the issue of digital divide, as not everyone has access to the same level of technology, which can create inequalities in education and employment opportunities.

In conclusion, the age of computers has brought about significant changes in the way we live and work. While there are certainly challenges to be addressed, it is clear that computers and the internet have had a transformative impact on society and will continue to do so in the future.

What is Rural Marketing? Meaning, Scope & Importance

role of it in rural marketing

Therefore, it is important to pilot-run a campaign and measures its effectiveness at a very small scale in one or two villages before launching a large-scale operation in similar socio-cultural settings. Watch MP Fertility Centre Case Study Video Case study of a solar brand getting traction of rural families We got an opportunity to work with Gautam Solar with 21 years of existence is recognized as one of the most trusted partners for solar power plants and clean energy solutions in India. The educated customers are likely to have better employment prospects and hence additional disposable income. This concept applies to every type of marketing, whereas when we talk of rural marketing the emphasis is to be given on the rural areas. Underdeveloped People and Markets: The rapid use Of technology has helped the growth Of the rural economy. Some processors employ agents to buy for them in the producing areas, store the produce and process it throughout the year on continuous basis. From the above steps the company can easily identify and can design their marketing mix to reach the market.

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Rural Marketing and It’s Importance

role of it in rural marketing

Several portals and services have been initiated by the government and private companies. Rates for Special Events: Occasions and festivals are highly treasured and celebrated in rural communities. But lately, there has been a demand of branded products in rural areas as well, this shows that change is creeping into rural areas as well. Using GIS, customer engagement can be better designed. Definitions of Rural Marketing in India 2.


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Rural Market: Meaning, Need, Features, Importance, Marketing Strategies

role of it in rural marketing

This requires adapting, packaging, branding and servicing requirements to suit the preferences of rural consumers. However there are different perceptions of the term and some of them are- To some, rural means a place with less than one lakh population; others consider the income level of the population to determine the rural segment. A systematic vernacular content strategy is rocking here too operating across 22 odd states. Low penetration rates in rural so there are many marketing opportunities. Cheap Prices Points: Consumers in rural areas have limited resources with which to purchase a variety of everyday utility products. The rural market has been growing steadily over the past few years and is now bigger than the urban market. Although change is a constant cycle, most rural residents accept it eventually.

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Rural Marketing: A Detailed Guide For 2022

role of it in rural marketing

Outdoor Media: Large number of outdoor media option is available with the media planner to take the message to the rural market. These mobile traders are an integral part of the rural marketing system. Industrial Market Components: It primarily includes agricultural-related and other elements such as animal husbandry, poultry farming, fishing, cottage industries, health centers, co-operatives, panchayat offices, schools, and so on. Likewise, HDFC Bank launched "Har Gaon Hamara," a rural marketing campaign. The products designed for rural marketing should be durable enough to deal with the rough handling and storage. For instance; the lack of utilization by women, which was mostly due to their uneasiness in going to kiosks manned by men,.

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Rural Marketing in a new Avtar i.e. Digital Rural Marketing

role of it in rural marketing

Lack of Market Access: Farmers in India lack market access and have to go through agents and mandis. It is beyond the financial capacity of an average entrepreneur. Strategies of Rural Marketing Businesses and marketers must pay attention to particular rural marketing tactics while marketing in rural areas. RML direct delivers agricultural infor­mation through SMS as well as my RML App. Cultural Diversity and Heterogeneity of Market : There are 5, 70,000 villages, half a dozen religion, 33 languages, 1650 dialects and diverse subculture makes Indian rural market a heterogeneous market. The first step is to recognize telecom and broadband connectivity as a basic necessity and to develop an ecosystem for broadband to ensure its availability.

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Rural Marketing Model

role of it in rural marketing

Overall the concerted efforts have been great from our team fetching phenomenal numbers within 3 months i. ICTs have three essentials in rural areas, which can be remem­bered by the 3Cs: 1. Several studies have found that information about agriculture and market conditions, dis­seminated through mobile phones, greatly helps in reducing price dispersion and is helpful both to farmers and consumers. The MCI oversees the activities of two statutory bodies- the Infocomm Development Authority IDA of Singapore and the Media Development Authority MDA. ICT Essentials : Rural areas have been neglected over the years and generally lag behind urban areas in terms of infrastructure and services. The campaign result came out to be enormously shocking. For example, the urban market, the rural market, the agriculture market, the commodity market etc.

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How the Creative Hoardings Play a Crucial Role in Rural Marketing

role of it in rural marketing

Trials are already being conducted to explore how drones can safely and effec­tively deliver medicines and vaccines to remote locations. Personal selling can also play an important role in this respect. ICTs have contributed to improve communications in villages and have helped a number of entrepreneurs and small businessmen to increase incomes. Deliver Better value: Rural customers are more concerned with the products' durability, or the value they provide to the customer. Typical 5-point, 7-point or 10-point scales used in the urban market are not effective in the rural context because they involve complex understanding on the part of the rural consumer. Cash discounts, gift programs, deals, and quantity discounts must be devised by firms in order to increase retailer loyalty to the brand and increase product sales.

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Internet and Communication Technologies (ICT) in Rural Marketing

role of it in rural marketing

Based on these products, firms can take ideas for new product designs. Therefore, marketers may have to give their products names which can be easily remembered and pronounced with wrappers printed in local languages. Due to green revolution in India, consumption pattern of rural people has changed. For developing such profiles local organizations can help out. Delivery Technology: Drone delivery can help deliver products to the remotest vil­lages. Studies have found that price dispersion is reduced through better communication.


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Rural Marketing: History, Concept, Role, Importance, Challenges, Problems

role of it in rural marketing

The Telecom and Financial Market reforms also opened up the market and newer avenues like consultancy research opened up. The urban markets are a large contiguous settlement of towns or urban agglomerations whereas the rural markets are small contagious settlement units of villages far from cities. Higher the profile and requirement of these people in the society, higher will be their influence on them. Acceptability Consumers in rural locations should be able to use your product or service. Irrespective of the above facts, there are certain products which have already achieved the maturity level or have reached the saturation level. Of the total 47,000 haats, 4,300 are held in the 5,000 + population villages and another 10,300 in the 2,000-4,999 population villages. They collect some premium and provide full compensation to the party in case of loss due to the reasons for which the products are insured.

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