Sunsilk is a brand of hair care products that is known for its high-quality shampoos, conditioners, and other styling products. One of the main targets for Sunsilk shampoo is women who are looking for a product that will help them achieve healthy, beautiful hair.
There are a number of different Sunsilk shampoos available, each of which is formulated to address specific hair care needs. For example, there is a Sunsilk shampoo for dry and damaged hair, which is designed to nourish and repair damaged strands. There is also a Sunsilk shampoo for fine and limp hair, which is designed to add volume and fullness to the hair.
In addition to these specific hair care needs, Sunsilk also targets women who are looking for a shampoo that is easy to use and that leaves their hair feeling clean and refreshed. Sunsilk shampoos are formulated with a range of nourishing ingredients, such as vitamins and minerals, which help to strengthen and protect the hair.
One of the key ways that Sunsilk targets its audience is through advertising and marketing campaigns. These campaigns often feature celebrities and other high-profile individuals who use and endorse the brand's products. This helps to create a sense of trust and credibility among consumers, as they see people they admire using and benefiting from Sunsilk products.
In addition to its advertising efforts, Sunsilk also relies on customer reviews and recommendations to reach new audiences. By consistently delivering high-quality products that meet the needs of its customers, Sunsilk has been able to build a loyal customer base that is willing to share their experiences with others.
Overall, Sunsilk shampoo is targeted towards women who are looking for a high-quality, effective hair care solution that is easy to use and leaves their hair looking and feeling healthy and beautiful. Through its advertising campaigns and customer recommendations, Sunsilk has been able to reach and maintain a strong following among its target audience.
Targeting of sunsilk blog.sigma-systems.com
They were like to build a long-term relationship with the customer and to purchase their shampoo product with getting rewards, add up pointing and given membership to attract their customer. It is present on all the major social media platforms and is consistent in coming up with frequent posts to keep its audience engaged. The producers need to develop product features, designs, a quality level, a brand name and packaging as well. Moreover, conditioners have also been introduced which again cater to different kinds of hair. The alliance with the Bollywood film industry is a remarkable move by Sunsilk as it helped the brand reinforce its name across the globe and gain global recognition. The campaign was forced on women, showcasing how a girl can challenge and beat any competition despite being at home regardless of the situation.
Complete Marketing Strategy of Sunsilk
From 1947 to date, Unilever has become institutionalized for the role it plays in the marketing of consumer goods in Malaysia. In the other hand, personality attribute are users may prefer to use Sunsilk shampoo for beautiful hair, aroma produced by the shampoo. In the other hand, consumers who are searching a bottle that can be used by a lot of people by sharing the same bottle of shampoo, Sunsilk also produce bigger bottles of shampoo such as 350ml which cost RM13. Conclusion Sunsilk has a huge presence in the market, but also faces a lot more competition therefore to overcome them they need to be active and consistent in their work. Brand Analysis Sunsilk: Shampoo Introduction Our group is doing about the shampoo product which is Sunsilk shampoo. While, blockers are product platforms with benefits that remove barriers to girls feeling through scalp, dry and damage. It wills targets at those consumers whose hair is always itchy and to prevent itchy.
Marketing Strategy of Sunsilk
Besides that, they should to launch new products to satisfy the market needs and wants and compete pricing with the brand competitors. On a larger scale, Sunsilk is present in over 80 countries and has a market leader position in countries like India, Thailand, Indonesia and Sri Lanka. Brand elements When deciding a brand name for a product, brand elements should be also bear in mind because these devices are identifying and differentiating the brand. These effective short marketing techniques have an even greater impact than spending money on a full TV commercial. That being said, Sunsilk have used lower prices if and when markets were needed to be penetrated.
