Swot analysis of cadbury. SWOT analysis of cadburys Five Star 2022-12-16
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A SWOT analysis is a strategic planning tool that helps organizations assess their strengths, weaknesses, opportunities, and threats. By identifying and analyzing these factors, organizations can develop strategies to achieve their goals and objectives. In this essay, we will conduct a SWOT analysis of Cadbury, a multinational confectionery company known for its chocolate, candy, and other sweet treats.
Strengths:
Strong brand recognition: Cadbury has a well-established brand that is recognized and trusted by consumers around the world. The company's iconic purple packaging and classic products, such as Dairy Milk chocolate and Crème Eggs, have helped to build a strong and loyal customer base.
Diverse product portfolio: Cadbury offers a wide range of products, including chocolate, candy, gum, and beverages. This diversity allows the company to appeal to a broad customer base and to capitalize on different market trends and consumer preferences.
Strong supply chain: Cadbury has a well-developed supply chain that enables the company to source raw materials, manufacture products, and distribute them to customers efficiently and effectively. This helps to ensure that the company is able to meet demand and maintain a consistent level of quality in its products.
Weaknesses:
Dependence on third-party suppliers: Cadbury relies on third-party suppliers for some of the raw materials and ingredients used in its products. This dependence on external suppliers can make the company vulnerable to disruptions in the supply chain and to price fluctuations.
Competition from other confectionery companies: The confectionery industry is highly competitive, with a number of large and well-known companies vying for market share. This can make it difficult for Cadbury to maintain its market position and to differentiate its products from those of its competitors.
Exposure to changing consumer preferences: Consumer preferences can change rapidly, and Cadbury's products may not always align with these shifts. For example, increasing concerns about health and wellness may lead some consumers to choose healthier options, which could negatively impact Cadbury's sales.
Opportunities:
Expansion into new markets: Cadbury has a strong presence in many markets around the world, but there are still many untapped opportunities for the company to expand its reach. By entering new markets, Cadbury can tap into new customer bases and increase its revenue.
Development of new products: The confectionery industry is always evolving, and there is a constant demand for new and innovative products. By investing in research and development, Cadbury can create new products that meet changing consumer preferences and capture new market segments.
Partnerships and acquisitions: Cadbury can also explore partnerships and acquisitions as a way to expand its product offerings and reach new customers. By collaborating with other companies or acquiring smaller firms, Cadbury can access new technologies, expertise, and distribution channels that can help to drive growth.
Threats:
Economic downturns: Economic downturns can affect consumer spending, which can in turn impact Cadbury's sales. A recession or other economic crisis can lead to reduced demand for luxury items like confectionery, which could negatively impact the company's performance.
Changes in regulations: Cadbury operates in a number of different markets, each with its own regulatory environment. Changes in regulations, such as new food safety laws or changes to labeling requirements, can impact the company's operations and compliance costs.
Increasing raw material costs: The cost of raw materials, such as cocoa and sugar, can fluctuate significantly over time. If the cost of these materials rises, it could impact Cadbury's profitability and ability to maintain competitive prices for its products.
In conclusion, Cadbury has a number of strengths, including
SWOT Analysis of Cadbury PLC
Risk governance requires the establishing of clear policies and procedures for risk management, as well as allocating appropriate resources and responsibilities for implementing these policies Jensen, 1976. Despite being associated with chocolate, Cadburys has a diverse product range which enables it to compete in emerging markets Mondelez 2017. Lastly , Cadbury is owned by a wealthy parent company. Cadbury belongs to Mondelez International, since 2010. It ranked 64th in the 2017 Fortune Global 500 list and 33rd in the 2016 Forbes Global 2000 list of largest publicly traded companies.
Having analyzed Cadbury's strategic position, both SWOT and PESTLE analyzes identified some positives and negatives. Svensson and Wagner, 2015. Opportunities Given its position in terms of financial power and its ability to reach international markets, Cadbury has access to various avenues that puts the company in a better position to make profits compared to its competitors. Psychology While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Secondly, Cadbury has a global presence. There is a lot of potential for growth and a huge population who do not eat chocolates even today that can be converted as new users.
Headquartered in McLean, Virginia, United States, the company is wholly owned by the Mars family. Cadbury, however, has some weaknesses and faces threats, both locally and internationally. It has not only made them quicker but also cheaper and more effective. The SWOT analysis would give indications as to how the marketing strategies should be planned. In India Cadbury has always followed the Marketing Concept, it has tried to understand the customers needs and have tried to implement it. Criterion 3: Risk governance 25% Critical evaluation of least six risks and discuss appropriate mitigation policies Required number of risks six are recognised and evaluated. This will help the company yo diversify its existing stand in the market along with playing safe.
The global demand for cost reductions in environment, transport, energy and supply has threatened to incapacitate the operational structure of Cadbury PLC Rosenfeld 4. The company again became profitable in 1864. Cadbury has several brand names which are well known all over the world and the demand for Cadbury chocolates is very high. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. This weak link in the business costs Cadbury millions of dollars in revenue that would have been collected from these markets. This would increase costs for Cadbury, who may have to pass these on to consumers either through higher prices or by producing smaller bars.
SWOT Analysis of Cadbury. It can aid you in obtaining insights based on the current position of the company and in figuring out possible outcomes to prevailing or potential problems. On May 7, 2008, the American beverage businesses sector and the confectionary sector completed their separation and Cadbury became Cadbury PLC. Opportunities A significant opportunity for Cadbury is emerging markets. Cadbury has carefully targeted its customers and has tried to understand their needs. It is the second-largest confectionery brand in the world after Mars.
With a wide range of chocolate bars in its product range and a geographical presence spanning Europe, Australasia, and North America, the company is extremely well established. Cadbury' Dairy Milk is one of the most famous and widely sold brand Cadbury Weaknesses The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Earlier, many regions like Africa and Far East Asia have not been significant consumers of these products. Learn More SWOT Analysis Of Cadbury Plc SWOT analysis is a calculative strategic technique used in organizational planning to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business project or the business as a whole. Higher competition form international and local chocolate brands can affectCadbury's market share Cadbury Competitors There are several brands in the market which are competing for the same set of customers.
It has always given new reasons to customers to purchase its Milk Advertisements: Got Milk Vs. These recalls have had varying causes: in one case, products containing nut residues were labeled allergen-free, while in another case, products were believed to have contained harmful bacteria. Its invention is attributed to Michele Ferrero, the former owner of Ferrero SpA, who introduced the candy in 1979. Cadbury was a staple of the FTSE 100 index on the London Stock Exchange from its inception in 1984 until its acquisition by Kraft Foods Inc. Cadbury has a high brand equity and top of the mind chocolate brand 2. SWOT analysis, if used per the relevant guidelines, can enable the management to have a better grasp of the market forces, the changing market climates, new market entrants, and any other obstacles that may hinder the success of the business. The confectionery giant operates in over 50 countries with a universally positive reputation, Wealthy Parent Company Cadbury is wholly owned by Mondelez International better known by its former name, Kraft Foods Inc — an international food giant.
SWOT analysis of Cadbury: Overview, Competitors & Strength
You can order your finance paper from our academic writing service and get 100% original work from competent finance experts. SWOT analysis of Cadbury SWOT analysis is a tool that assists you in assessing the Strengths, Weaknesses, Opportunities, and Threats of an organization. Some of the chocolates for gifting purposes are Cadbury Dark Milk, Cadbury Rich Dry Fruits, and Cadbury Celebrations. Launched Low Calories Chocolate To address many health conscious people, Cadbury has launched low calories chocolate and provided more options for sales. With the advancement of science, customers have learned more about healthy and unhealthy food. This clever approach has certainly set Cadbury apart from its competitors.
When there is a decline in festival importance, then there is a decline in chocolate sales. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. As more people are informed on healthy practices and diets, the demand for sugary products such as sweets and chocolates becomes lower. Parents want what's right for their kids so if the kid really wants that cereal or item the parents will buy it so the kids requests will be fulfilled. The decrease in the production of confectioneries and chocolate in the French market can be attributed to the recent economic slump that has affected many countries around the world. The company was initially Curbury, but the company later acquired Schweppes, therefore, renaming it Cadbury Schweppes. Judo goes beyond pure risk management and uses its ERM tools in its day to day business to leverage balance sheet, liquidity and credit risk to develop a competitive advantage.
Of course, this presents an additional revenue stream. In the face of growing health consciousness, this may have serious consequences discussed further in the Threats section of this analysis. Cadbury is a British multinational confectionery company, currently operating in more than 50 countries of the world. Are you tired and can barely handle your assignment? The company got merged with J. Cadbury has also been mainly Europe based for a long time and only recently diversified into massive consumer markets like America. These advertisements have worked very well in fact, as most teenagers still remember pictures of their idols on posters with the famous Got Milk? A brand's opportunities can lie in geographic expansion, product improvements, better communication etc.
