Mang Inasal is a popular Filipino chain of BBQ chicken restaurants founded in 2003. It has since grown to over 400 branches across the Philippines and has gained a loyal customer base. In this essay, we will explore the target market of Mang Inasal and how the company has successfully reached and attracted this demographic.
One of the main target markets for Mang Inasal is young professionals and students. These individuals often have busy schedules and limited time for cooking, making them prime candidates for quick and affordable dining options. Mang Inasal's convenient locations, reasonable prices, and fast service make it an appealing choice for this demographic.
Another important target market for Mang Inasal is families. The restaurant's menu features a variety of options, including rice meals, sandwiches, and sides, making it suitable for individuals with different tastes and dietary preferences. Additionally, Mang Inasal's family-friendly atmosphere and comfortable seating make it a popular choice for families with children.
Mang Inasal also targets the working class, including office workers and laborers. These individuals often have limited time and budgets for meals, making Mang Inasal's affordable and convenient offerings appealing. The restaurant's wide selection of rice meals and BBQ chicken options makes it a popular choice for this demographic.
In terms of location, Mang Inasal primarily targets urban areas, where there is a higher concentration of young professionals, students, and families. The company also has a strong presence in suburban areas, where there is a larger population of working-class individuals.
To reach and attract its target market, Mang Inasal employs various marketing strategies. The company has a strong presence on social media, where it regularly posts updates and promotions. It also utilizes traditional marketing methods such as print and radio advertisements, as well as in-store promotions and discounts.
Overall, Mang Inasal has successfully identified and targeted its key demographic, leading to its widespread popularity and success in the Philippines. Its convenient locations, affordable prices, and diverse menu options make it an appealing choice for young professionals, students, families, and the working class. By effectively marketing to and reaching these groups, Mang Inasal has established itself as a beloved and trusted brand in the Philippines.