An effective introduction is a crucial component of a research paper as it helps to introduce the topic, establish the context, and provide a clear overview of the paper. It should be engaging, informative, and concise, and should motivate the reader to continue reading the rest of the paper.
To write a good introduction for a research paper, it is important to start by identifying the main purpose of the research and the questions that the paper aims to answer. This will help you to focus your introduction and provide a clear roadmap for the rest of the paper.
Next, you should provide a brief overview of the relevant literature on the topic, highlighting key studies and theories that have influenced your research. This will help to establish the context of your study and show the reader how your research fits into the broader field of study.
It is also important to clearly state the research question or hypothesis that you are testing in your paper. This should be concise and specific, and should outline the main aims and objectives of your study.
Finally, you should provide a brief overview of the structure of the paper, highlighting the key sections or chapters that you will be covering. This will give the reader an idea of what to expect in the rest of the paper and help them to navigate the content more easily.
In conclusion, a good introduction for a research paper should be engaging, informative, and concise, and should provide a clear overview of the main purpose, context, and structure of the paper. By following these guidelines, you can create an effective introduction that will set the stage for the rest of your research and help to engage and motivate your readers.
Virgin Mobile KSA’s Digital Marketing Strategy Achieves Lowest Subscriber Acquisition Costs
Participants in the tailored marketing program may enjoy a number of benefits, including additional advertising relevance, meaningful cost savings, and knowledge of local promotions. ESSAY ON MARKETING STRATEGY AND PLAN FOR VIRGIN MOBILE 1. The major carriers in this industry have been slow in targeting this segment because of that. With regards to market penetration sales would also be improved by advertisement on brand awareness as well as promotions, discounts, contract laptops, etc. It implies that new entrants will need to invest so much with low prices in order to compete with market leads Kotler 2009. Virgin laptops intend to start making profit from the 2nd year when the product break even with an increased sale volume of £3,000,000. Use of customer database In a book by Kutty 2008 , Customer data base provide helpful information about the customer such as their attributes, previous transactions, their preferences and replies to various questions.
Marketing strategies of Virgin Mobile in India
Cost Benefit Analysis on the other hand is a technique that measures the actual social benefits of a project in monetary terms in comparison to its costs. The content of such communications is not captured; the program simply looks at the usage of various types of services. Though young subscribers constitute only 30 percent of the total mobile subscribers, they contribute more than 50 percent of the revenues of telecom industry. If the program is expanded to other Bell affiliates in future Bell Canada, Bell ExpressVu, Bell Media, Bell MTS and Bell Aliant , we will seek your consent in advance. It is a process by which companies build strong customer relations and create questionable value for their customers and for themselves. Out of this, 70 million have a mobile phone and this segment is expected to add another 50 million new subscribers in the next three years.
