External influences on consumer behavior. Slides Session 3 (1).pdf 2022-12-12

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Consumer behavior is influenced by a variety of internal and external factors, including personal, psychological, and social factors. In this essay, we will focus on external influences on consumer behavior, which refer to the external factors that can shape and alter the way consumers make purchasing decisions. These external influences can be grouped into four main categories: cultural, social, personal, and situational.

Cultural influences are perhaps the most fundamental and enduring of all external influences on consumer behavior. Culture refers to the shared values, beliefs, customs, behaviors, and artifacts that characterize a group or society. It is the foundation upon which individuals base their decisions, attitudes, and actions. Culture influences consumer behavior in many ways, including what products and services consumers purchase, how they use them, and how they dispose of them. For example, in some cultures, status and prestige are highly valued, and consumers may be more likely to purchase luxury brands or products that are perceived as high-quality and exclusive. In other cultures, collectivism and community may be more important, and consumers may be more likely to purchase products that reflect these values, such as fair trade or locally-produced products.

Social influences refer to the influence of other people on an individual's behavior. These can include the influence of family, friends, and other reference groups, as well as the influence of the media and society at large. For example, consumers may be influenced by the opinions and recommendations of their friends and family, particularly when it comes to products and services that have a high level of personal or emotional significance, such as clothing, food, or home furnishings. Social media also plays a significant role in shaping consumer behavior, as it allows consumers to connect with others and share their experiences and opinions about products and brands.

Personal influences refer to the individual characteristics and experiences of a consumer that shape their behavior. These can include factors such as age, gender, education, income, occupation, and personality. For example, older consumers may have different purchasing habits and priorities than younger consumers, and consumers with higher incomes may be more likely to purchase luxury or high-end products. Personal experiences and life stages, such as marriage, parenthood, or retirement, can also influence consumer behavior, as consumers may have different needs and priorities at different points in their lives.

Situational influences refer to the immediate circumstances that can affect consumer behavior, such as the physical environment, the time of day, and the consumer's mood or emotional state. For example, consumers may be more likely to make impulsive or spontaneous purchases when they are in a good mood, or when they are in a physical environment that is conducive to shopping, such as a well-designed store or mall. Situational influences can also include external factors such as promotions, sales, or discounts, which can influence consumers to purchase products or services that they might not have otherwise considered.

In conclusion, external influences on consumer behavior are numerous and varied, and they can have a significant impact on the way consumers make purchasing decisions. Understanding these influences can be valuable for businesses and marketers as they develop marketing strategies and target specific consumer segments. By considering the cultural, social, personal, and situational factors that influence consumer behavior, businesses can create more effective and targeted marketing campaigns and better meet the needs and preferences of their customers.

How does external environment affect the consumer Behaviour?

external influences on consumer behavior

. If supply costs suddenly double due to political issues abroad, you may have to change your marketing from a price-focused approach. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. US coffee marketers can also resolve their troubles related to sell coffee by identifying specific internal and external influences on consumers purchase decisions that are as follows: Internal Influences on Consumer Purchase Decisions: Internal influences basically come from consumers own lifestyle and way of thinking. . ADVERTISEMENTS: An individual may or may not personally interact with others to imitate their behaviour, and thus, even those individuals or groups from whom an individual learns by mere observation are also part of his reference group.

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What are the 5 Factors Influencing Consumer Behavior

external influences on consumer behavior

I belong to the comparative and normative reference groups. First born babies on average generate more economic impact on families. In this competitive environment and busy life mobile is the basic need for an individual so Nokia fullfill these basic needs by ranging their price for a common man to elite class as their marketing and promotional strategy. Then marketing managers can create a marketing mix to effectively meet the needs of target customers. .

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Consumer Behaviour Discussion 2022

external influences on consumer behavior

For a drink, consumer like students can only be attracted with visual repetition of its logo and products at everywhere and at every time of the day. Marketers always like their products in evoked set of consumers. For attaining success in this kind of environment, it is essential that the marketers design their product and marketing related strategies by identifying specific internal and external influences. ADVERTISEMENTS: These factors include culture, subculture, social class, reference group and family influences. Attitude pertains to what an individual feels or thinks about something.

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3 External Factors that Influences Consumer Behavior

external influences on consumer behavior

. Social Factors People wish to be socially accepted, so they tend to imitate others including their purchases. Social class should be used with other measures such as life stage and life cycle. Marketers develop marketing strategies that focus on the collective needs of the group and not on individual needs. As children grow into teenagers, their parents become less of an influence and peer groups become more of an influence.


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External Influences Consumer Decision Making Marketing Essay

external influences on consumer behavior

Cultural Factors A group of people is associated with a set of values and ideologies that belong to a particular community. . As well, the problem of selling coffee will be addressed by explicating a better understanding of the specific situational factors that affect its purchase decision. . . Cultural values affect how business is conducted. Consumer Culture is a creation of capitalism and members of the consumer culture are defined by what they consume rather than in what they believe.

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Internal and External Influences on Consumer Behaviour

external influences on consumer behavior

. How does the environment affect consumers? It is extremely difficult to identify opinion leaders as they appear to be like other members of their group. Though there are various methods of ascertaining social class, most often it has been equated with income differences. . The influence of culture on buying behavior varies from country to country, therefore marketers have to be very careful in analyzing the culture of different groups, regions, or even countries. External Influences, Consumer Behaviour. Similarly, the doctor will have different buying patterns than a farmer for example.

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Consumer Behavior: Internal and External Influence

external influences on consumer behavior

For instance, attitude towards future security and prosperity affects the propensity to save and consume and also affects decisions about possessions. . . . . Copy to Clipboard Reference Copied to Clipboard.

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External Affecting Consumer Behavior

external influences on consumer behavior

Copy to Clipboard Reference Copied to Clipboard. They directly impact the value of activities, although the influence comes from sources outside of the consumer. Moreover, your grades will be consistent. For example, I had a favorite restaurant that I visited often for lunch because they had excellent customer service. . Marketers develop different strategies to influence consumers and try to evoke them for their decision making to buy a specific products or services. .

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