Plan marketing mixes for two different segments in consumer markets. Marketing mixes for two different segments in consumer markets? 2022-12-08

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Marketing mix refers to the set of marketing tools that a company uses to promote and sell its products or services. It consists of four main elements: product, price, place, and promotion. These elements can be adjusted to target specific segments in the consumer market.

For the purpose of this essay, let's consider two different segments in the consumer market: young adults and seniors.

Marketing Mix for Young Adults:

Product: Young adults are likely to be attracted to products that are trendy, innovative, and high-quality. They may also be interested in products that align with their values and lifestyle. For example, a company targeting young adults might offer organic, eco-friendly products or technology products with cutting-edge features.

Price: Young adults tend to have more disposable income than seniors, so they may be willing to pay a higher price for certain products. However, they may also be more price-sensitive than seniors and may compare prices across different retailers before making a purchase. Therefore, it is important to strike a balance between offering a competitive price and ensuring that the product is perceived as high-value.

Place: Young adults are likely to be more comfortable with online shopping and may prefer to purchase products through e-commerce platforms. Therefore, it is important for a company targeting young adults to have a strong online presence and to offer a seamless online shopping experience. In addition, young adults may also shop at physical stores, so it is important for a company to have a strong brick-and-mortar presence as well.

Promotion: Young adults are likely to be influenced by social media and may be more responsive to marketing campaigns that use influencers or that are interactive and engaging. Therefore, it may be effective for a company targeting young adults to use social media platforms and to create marketing campaigns that encourage participation and interaction.

Marketing Mix for Seniors:

Product: Seniors may have different needs and preferences than young adults, so it is important for a company targeting this segment to offer products that are tailored to their needs. For example, seniors may be more interested in products that are practical, easy-to-use, and safe. They may also be interested in products that support their overall health and wellness.

Price: Seniors may be more price-sensitive than young adults, as they may have fixed incomes or may be on a budget. Therefore, it is important for a company targeting seniors to offer competitive prices and to communicate the value of its products.

Place: Seniors may be more comfortable shopping at physical stores, so it is important for a company targeting this segment to have a strong brick-and-mortar presence. In addition, seniors may also be more comfortable shopping through traditional channels, such as catalogs or telemarketing. Therefore, it may be effective for a company to use these channels in addition to online platforms.

Promotion: Seniors may be more responsive to marketing campaigns that are informative and that provide clear, easy-to-understand information about products and services. Therefore, it may be effective for a company targeting seniors to use traditional channels, such as print ads or direct mail, and to focus on providing clear and concise information about its products and services.

In conclusion, the marketing mix for a company targeting young adults may be focused on trendiness, innovation, and interactivity, while the marketing mix for a company targeting seniors may be focused on practicality, value, and clear communication. By tailoring the marketing mix to the specific needs and preferences of different consumer segments, a company can effectively promote and sell its products and services.

Consumer Market Segmentation

plan marketing mixes for two different segments in consumer markets

In the easyjet the marketing process it is one of the best successful low cost airlines in the Europe and with achievement of the low cost subsidiary of british airways in 2002 it has became a biggest low cost airline in Europe and it is go beyond rival ryanair to the top position. I certify that this assignment is entirely my own work, except where I have given fully-documented references to the work of others, and that the material contained in this assignment has not been submitted for assessment in any formal course of study. Promotion: awareness and image; effective communication; integrated communication process SOSTT + 4Ms ; promotional mix elements; push and pull strategies; advertising above and below the line including packaging; public relations and sponsorship; sales promotion; direct marketing and personal selling; branding, internet and online marketing? An example of the micro-macro dilemma. Kumar, 2002 Different Application of Marketing Principles In domestic marketing companies face competition only with the local competitors. It shows how products or services go inorder to reach the particular person or destination. Be able to use the concepts of segmentation, targeting and positioning Macro environment: environmental scanning; political, legal, economic, socio-cultural,? Marketing o product to organization is better known as business to business B2B and marketing to consumers is called business to consumer B2C. .

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Adapting Marketing Mix in Consumer Segments (500 Words)

plan marketing mixes for two different segments in consumer markets

This marketing focuses on improving the value of relation between the two organizations. It is best that we concentrate on mainly on the youth and the house holds as market research has shown us that the most number of this product are bought by them. All customers who enter a coffee shop expect it to have espresso in the product range. Febreze used the marketing launch of Breathe Happy campaign by unit of countries. Hence I would like to revise the prices or go for a promotion to increase the sales.


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Marketing mixes for two different segments in consumer... Free Essays

plan marketing mixes for two different segments in consumer markets

Even though you have the means to make it do all these things first time you made the product. There are around three Premium Marketing The Importance of Market Segments The Importance of Market Segments The Importance of Market Segments by John McMillan © 2007 All rights reserved The Importance of Market Segments The Importance of Market Segments Successful companies almost all have a significant market share; it is rare for more than three or four companies to be truly successful in any segment of the mar ket. Marketing report of tesco Marketing report of Tesco Executive Summary The main aim of marketing is to understand customer 's needs and to develop a right way that can cover all this essential matter. Learners then consider buyer behaviour and positioning. Place Mix : This is concerned with the distribution of goods and services to places where they are needed, distribution of goods and services should be package in such a way that it will create demand for the product.


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P4.1

plan marketing mixes for two different segments in consumer markets

Place: customer convenience and availability; definition of channels; types and functions of intermediaries; channel selection; integration and distribution systems; franchising; physical distribution management and logistics; ethical issues? UK College Unit 4 Marketing Principles INTRODUCTION This is a broad-based unit which gives learners the opportunity apply the key Next, learners consider the use of environmental analysis in marketing and carry out their own analyses at both macro and micro levels. . Therefore we need to make it unique from the other products in the market. This marketing process is lengthy and more convoluted. Which of the following can you not determine from market research? It is not unusual for one company to dominate with every other company trying to catch up. It is important to place the product in the minds of our customers. Companies employing B2C marketing use many marketing strategies like gift vouchers, displays, and internet and real storefronts to tempt the target customers to buy more and more products.


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Marketing mix for consumer market

plan marketing mixes for two different segments in consumer markets

The youth buy more iPods to listen to music and watch visual videos hence we can increase the sales buy having a sales promotion at our outlets. In the rural and urban consumer market the marketing mix will be different. A little bit about the history of both companies, SUBWAY was started 43 years ago in the summer of 1965 by an enterprising 17 years old young man, Fred Deluca. . In case of late submission please attach the late submission form, signed by the head of department or tutor. One of the universal functions of innovation.


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4.1 plan marketing mixes for two different segments in consumer markets

plan marketing mixes for two different segments in consumer markets

Such high prices are charge for comfort as cunard cruises, hotel rooms and concorde flights. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. This is where the transaction of a j. Meyer, 2007 Get Help With Your Essay If you need assistance with writing your essay, our professional essay writing service is here to help! Describe macro and micro environmental factors which influence marketing decisions. Some companies may do this marketing knowingly as a business strategy and some might do this unknowingly just to keep off the challenge of marketing in foreign countries.

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blog.sigma-systems.com

plan marketing mixes for two different segments in consumer markets

Our first goal is to define the pension plans and other retirement benefit plans and how we are to report them on our financial statements. List of seller and straight marketing firms build up some of the key users of market segmentation, even though many other kinds of companies and association use this technique. The Sonic 1000 is a single device with full functional communication, information storage and exchange, organization, and entertainment. In addition to the traditional four Ps it is now customary to add some more Ps to the mix to give us Seven Ps. Quantity of each P of the marketing mix is changed according to the segment in which it will be implemented.

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4.1 plan marketing mixes for two different segmentsin consumer markets

plan marketing mixes for two different segments in consumer markets

To get this paper written from the scratch, order this assignment now. Shaw references that Kotler. Organisational markets: differences from consumer markets; adding value through service; industrial; non-profit making; government; re-seller? The important for an association to have a good understanding and every element is main developing a marketing plan. But that is not enough as we need to be the market leader. Consumer markets:fast moving consumer goods; consumer durables; coordinated? Marketing principles Table of Contents INTRODUCTION 1 TASK — 1 1 1. Finally, learners will develop their own marketing mixes to meet the needs of different target groups.

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Various elements of the marketing process

plan marketing mixes for two different segments in consumer markets

. The customers who fall in the same demographic category may differ on the psychographic grounds. . . Consumer Market Segmentation The consumer market segmentation is not confined to a single method. The selling and buying process in this marketing is a multi step procedure.

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Plan marketing mixes for two different segments in... Free Essays

plan marketing mixes for two different segments in consumer markets

The marketing is a concept that it is developing the new marketing. Additionally, from time to time Starbucks offers special promotions to students via the loyalty card Starbucks, 2010. Moreover the market can also be divided on the basis of usage rates like, light, medium and heavy. Firstly, the unit looks at the definitions of marketing, and what is meant by a marketing orientation and the marketing process. According to Hutt 2001 B2B is the marketing done for the products and services which targets other businesses, government sectors, and other institutions and organizations as potential customers. Learning Outcomes and assessment criteria: On successful completion of this unit a learner will: LO 1 Understand the concept and process of marketing 1. Geographic segment of the consumer market classifies the market in various other dimensions like location of the region, size of the region, rural or urban, and climate of the region.

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